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Posted: 17 Jun '15

6 Musts for a Successful Digital Marketing Strategy

6 Musts for a Successful Digital Marketing Strategy

Online marketing can be a difficult thing to get right. A simple mistake or too much of one type of marketing and not enough of another can through off your entire marketing plan. However, if you plan your strategy well, online marketing can work wonders for your business.

Here are the 6 Essential Elements For A Successful Digital Marketing Strategy. This video aims to give you some clear and easy steps to follow for online marketing, cutting through some of the confusion and highlighting the things you need to focus on for success.

1. An Engaging, Mobile-Friendly Website

There are 2 very important things to focus on when creating your website. First you need to make your website engaging, it needs to stand out from the crowd. Second you need to make sure your website works well with all mobile devices (responsive design). As the use of mobile devices grows this is becoming hugely important and is too often forgotten.

2. Measured Search Campaigns

SEO is extremely important. It is something you need to monitor and research to make sure your content is being found online. Another thing you can focus on is pay per click advertising, which can also be a highly effective way to get your message out.

3. Keep in Touch

Email Marketing to your target audience is another great marketing strategy. This will help generate a conversation about your product and get more people interested in it and what you have to offer.

4. Get Social

Social media is a great way to get interact with your customers. Interacting with your customers allows you to gain valuable insight on how you can improve your product offerings and business. You can also use it for promotions and let your customers know about any exciting things you are doing.

5. Join The Dots With Content Marketing

Content marketing is another great tool you can use. By generating content that is not directly selling your product you can attract customers who would be put off by normal online marketing such as advertising banners.

6. Measure, Tweak, Improve

In order to ensure you are making the most of your marketing budget make sure you monitor what you are doing, and tweak and improve your strategies if they are not working.

Get in touch with us today to discuss creating a successful digital marketing plan for your business!


Lynne Motkoski, Digital Marketing Consultant
Specialty: Digital Marketing Strategies
Education: BComm, MA Communications & Technology, University of Alberta

With over 10 years of digital marketing experience in the WSI global franchise, Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She leads digital transformation for Alberta based companies as they are adapting to the age of social distancing.