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Smart WSI Marketing SEO Blog

Tips for Creating Evergreen Content for SEO

Posted by - Lynne Motkoski

Evergreen content is content that is always relevant in your industry and will remain interesting to your customers. Much like the way evergreen trees retain their leaves all year round, evergreen content never becomes dated.

Should You Choose SEO Over PPC?

Posted by - Lynne Motkoski

When beginning your marketing strategy, it is always important to know where to start especially if you have a limited budget to work with. Two of the most important aspects of a marketing strategy will be your Search Engine Optimization (SEO) and your Pay-per-Click (PPC) advertising. 

Is your SEO Rewarded by Refreshing Old Content?

Posted by - Lynne Motkoski

It doesn’t matter what kind of business you are in, if you have a website, then the laws of SEO will apply. In the all-important world of search engine rankings, a website will have a few articles or content, that will determine how much traffic the website will get.  

3 Signs That Your B2B Company Needs an SEO Strategy

Posted by - Lynne Motkoski

As a company that serves other businesses, it is probably true that many of your relationships are referrals and repeat business. Unfortunately, that is usually not enough for a company to survive, let alone grow! To continue gaining new customers, they need to be able to find you even when they don’t know who you are.

How a Digital Marketing Agency Can Help You Navigate Your First Local SEO Campaign

Posted by - Lynne Motkoski

If this is the first time that you've embarked on the process of optimizing your website for top-tier search engine rankings for keywords relevant to your products and services, having experts on your side will help you get results. Here are a few things that your digital marketing partner will start doing right out of the gate to make your website stand out online.