How Not To Use Social Media Marketing For Local Seo
There are a lot of benefits to tying social media and local SEO together. It helps build better customer relationships and improve customer
loyalty while letting you target ads at the people who are most likely to do business with you. If you’re looking to improve your website’s
local search engine optimization results, why not get in touch with us today? Smart
WSI Marketing is an Edmonton SEO company with years of experience in using local SEO techniques to grow your business.
What to Avoid When Using Social Media Marketing for Local SEO
SEO experts have written many how-to guides on using social media marketing for local search engine optimization. What’s less written about
are these four common mistakes many businesses make.
“Read our latest blog.” Social media posts need to give people a reason to click through to your blog. A good approach is
creating short and captivating “teasers” that attract viewers and get them interested enough to want to learn more. It’s perfectly fine to
include a call to action to read the blog! But that on its own just isn’t enough.
Not including visuals. You might be promoting written content, but it’s engaging images that increase engagement. Research
shows posts on Facebook, for example, receive nearly a 90% interaction rate from readers.
Share information instead of telling a story. Social media channels are ideal for telling stories about your brand.
Customers love them and often return to them multiple times. That’s a much better result than what you get from boring cookie-cutter posts
that quickly fade into oblivion.
Not identifying a target audience before posting. You need to define, identify, and understand your local audience before
you can target them through social media. Who you want to appeal to, and target can be based on many things, including age, income level,
job, location, and more. What you want to focus on are the people most likely to be interested in your product or service.
Get Social Media Right with Edmonton SEO Services That Deliver
Nearly 4 billion people around the world use social media. An experienced SEO agencyknows how to leverage social media platforms to
improve your brand’s search rankings and increase its visibility. Smart WSI Marketing is an Edmonton SEO company that knows how to make
social media marketing and local SEO work together to help your business rank better and attract local customers who want and need exactly
what you offer. To learn more, contact us today.
Specialty:
Digital Marketing Strategies Education:
MA Communications & Technology, BComm [U Alberta] Author: The
Online Marketing Handbook for Busy Entrepreneurs (coming soon)
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect
with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing?
Read More…
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive
into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your
website and marketing assets.
Read More…
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile
(formerly known as Google My Business and even earlier Google+/Google Places).
Read More…
Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key
elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO).
Read More…
You’re a busy business owner. You've got your website up, your social media buzzing, and your products or services are top-notch. But how do
you know if your digital marketing efforts are actually paying off? Enter the world of digital marketing analytics for small businesses
Read More…
The use of AI in digital marketing is definitely on the rise, and it’s a trend that you’ll need to get on to keep up with your competitors.
Below is a list of AI tools that we have researched and tested, and how they can fit into your digital marketing strategy.
Read More…
Having a well-defined and tailored digital marketing strategy is essential for the success of any small business. With the right approach,
you can effectively reach your target audience, drive traffic to your website, and ultimately increase your conversions and sales.
Read More…
These days small businesses rely heavily on effective marketing strategies to thrive in a competitive marketplace. To make informed
decisions, it's crucial for these businesses to understand what is working and what's not when it comes to their marketing efforts.
Read More…
Are you looking to enhance the online presence of your small business and gain recognition in your community? Look no further! In this
in-depth guide, our local search engine optimization company will break down the process of local SEO, focusing on critical components such
as Google My Business listings, local keywords, and review management.
Read More…