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Kiss Your Users Goodbye: The Biggest Website Design Blunders

The Internet is a huge information source and Unfortunately, there are many common website design mistakes that chase off potential customers for your Edmonton business. Smart WSI Marketing can help you make sure that you’re not committing these website sins.


The ONE Mistake You're Making on Mobile - It's a Big One

 We hate to break it to you, but just having a mobile “friendly” website really isn’t good enough. Really, who wants to be “good enough?” You don’t beat your competitors by being “good enough!” 


Stop Promoting Homepage Bounces

Read on to learn some changes that you can make to your website to lower your bounce rate and increase your traffic (and in turn, leads and ultimately conversions!)


Critical Components of a Functional Web Design

For a website to be successful, dozens of components work in synergy to create a site that is appealing, interactive and searchable.


Don't Stress Over Product/Service Page Content

Product and service descriptions are an integral part of your website content and your SEO strategy so they have to be written with care. Since these descriptions are how you will attract potential consumers, they also have to be engaging. The following will help you write killer content designed to attract your target market and generate sales.


What Is A Landing Page?

Two of the most frequent questions we hear are “what is a landing page”, and “why do I need one when I already have a website?” They’re good questions, as the term “landing page” can be confusing. Don’t visitors to your website “land” on different pages already?


Consumers Have Changed. Is Your Website Perfectly Viewable from Every Device?

While smartphone browsing is commonplace today, that doesn’t mean we can just brush off tablets, laptops, or desktop computers either. Thankfully, we have the technology to make sure your website is perfectly viewable across all devices: responsive web design.


5 Tips on How to Keep Your Web Design Fresh & Exciting

Like many other elements of your digital marketing strategy, from time to time, your web design is going to need a refresh to keep your business relevant and to stand out in the cluttered online marketplace.


What Does Your Web Design Look Like on Mobile Screens?

While a great desktop website is still paramount to the online success of your business, how your website design performs on other devices such as smart phones and tablets is not far behind.