How Digital Marketing Expertise Lends to Building a Successful Website
Posted by - Lynne MotkoskiToday, you need a website that promotes your brand and boosts your bottom line. That means investing in web design that’s visually appealing, easy to navigate on any device, and consistently converts. {Read More}
How to Set Up Your eCommerce Store to Meet Consumer Expectations
Posted by - Lynne MotkoskiThanks to its sizable digital population, Canada has in recent years become an especially profitable online market. In 2018, more than eight in 10 Canadians shopped online, spending nearly $21 billion, and representing over 80% of online users buying goods or services. {Read More}
The Ins and Outs of Site Speed and How it Relates to Your Website Conversions
Posted by - Lynne MotkoskiThe faster the speed of your website, especially on mobile, the happier your visitors will be. As shoppers’ expectations become ever more demanding, getting your website, images, videos, and other content to load quickly is an absolute necessity for digital marketing success. {Read More}
Still Wondering if Your Retail Business Should be Selling Online?
Posted by - Lynne MotkoskiEvery passing year sees more Canadians choosing to do the majority of their shopping online. In 2019, retail eCommerce sales grew by nearly 8% over the previous year’s numbers. {Read More}
Why Your Business Website Should be Built on a Cloud-Based CMS
Posted by - Lynne MotkoskiA content management system, or CMS, is software designed for building and managing websites. Most CMSs include templates that allow anyone to create a basic website without knowing any coding languages. {Read More}
How Does Web Design Relate to PPC Advertising?
Posted by - Lynne MotkoskiYou may have heard that PPC, or pay-per-click, marketing is one of the fastest and surest ways to attract qualified leads to your website. {Read More}