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Posted: 1 Feb

Website Mistakes that Could Cost You Customers

Website Mistakes that Could Cost You Customers

Some website design mistakes like difficult navigation keep your site from delivering the seamless experience customers prefer. Other mistakes can actually drive customers away, often for good, as they seek out a competitor’s site that offers them the easy navigation and personalized experience they’re looking for. Good web design builds great experiences that bring in new customers and generate repeat business. An experienced Edmonton website design company like Smart WSI Marketing can help you avoid making these web design mistakes that could cost you customers. Contact us to learn more.

Website Design Mistakes That Turn Customers Off

 
Your web design might be beautiful to look at yet not be converting the way you’d like. It usually comes down to not delivering the message you need it to. Here are some mistakes you might be making and how some tweaks here and there can help turn it around. 

  • Content that’s product focused. This can be a confusing concept because isn’t that what a website is for, to sell your products and services? Yes, but your web design should feature content that focuses on what your customers need. To quickly get to the heart of how to do this, put yourself in your customer’s shoes and ask, “What’s in it for me?” 
  • Lack of calls-to-action. CTAs need to appear throughout your site, not just in blog posts and on the homepage. Each website page should contain engaging content and include one or more relevant CTAs that make it easy for customers to connect with you.  
  • Outdated web design. The world of website design changes so rapidly now that a website that’s only two years old can be considered antiquated. How do you know if your website needs a makeover? A few reasons include if your site is not optimized for mobile, the colour palette and graphics are passé, and/or you’re adding an eCommerce option. 
  • Difficult navigation. People want to find what they’re looking for fast. Clean, simple, and intuitive navigation helps them locate the product or service they need quickly, from any page. If people are forced to dig for information they probably won’t—they’ll head to another site that’s more user-friendly. 
  • Disruption techniques. There’s a reason nearly one in three people use ad blockers when they’re browsing the web. Pop-up ads always seem to, well, pop up right when the reader is in the middle of something. Pop-ups can be useful, but they need to be well-timed and used sparingly. 

Fortunately, for every website problem, there’s a solution.  

Website Design That Wins Over Customers 

If you’re looking for an easy way to improve your customers’ website experience while attracting and converting more leads, Smart WSI Marketing is an Edmonton website design company experienced in building websites that customers love. If your website is driving people away instead of drawing them in, we can help. Contact us today to learn about all the ways our digital marketing expertise can create innovative approaches to marketing your business.  

 


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Lynne Motkoski, Digital Marketing Consultant
Specialty: Digital Marketing Strategies
Education: BComm, MA Communications & Technology, University of Alberta

With over 10 years of digital marketing experience in the WSI global franchise, Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She leads digital transformation for Alberta based companies as they are adapting to the age of social distancing.