Data Driven Marketing Approach
Smart WSI Marketing is all about delivering results that achieve your marketing and business goals.
In the world of digital marketing, a data driven approach is defined and measured by how well your digital efforts create momentum and get things done. That means:
Smart WSI Marketing is all about delivering results that achieve your marketing and business goals. From building websites to managing SEO and online advertising, we work with you to build a comprehensive digital marketing strategy designed to deliver results.
Every moment of every day, your customers are using their digital devices to help them make better buying decisions. Unlike traditional marketing, which relies on familiar tactics designed to catch your audience’s attention, digital marketing techniques continue to evolve at an incredible pace.
To stay ahead of the curve in adopting and implementing innovative digital strategies, you need to partner with a creative digital marketer who understands today’s trends and knows that, just like all other business systems, digital marketing is a means to drive profits.
So, what does it mean to adopt a “results-driven marketing strategy?” Basically, it’s about taking a more nuanced and meaningful approach to measuring performance by focusing less on the cost-efficiency of a campaign and more on adjusting your budget to make funds available for maximum profitability. For the uninitiated, it can be an intimidating undertaking. A digital marketing agency with experience and expertise in a results-driven approach, however, can guide you in making marketing decisions that boost profitability while maintaining the effectiveness of your former marketing strategies.
At Smart WSI Marketing, we know that focusing on ROI can mean the difference between a good year and a great year for your bottom line. That’s why our digital marketing strategies, tactics, and techniques focus on getting you more qualified leads who convert into long-time, loyal customers.
All successful digital campaigns start with client goals. Through consultation, research, monitoring, and adjustments, we develop digital marketing strategies that target your business’s needs.
We do our homework when we take on your business! We meet with you to make sure we understand your business and offerings, as well as your business goals, culture, and challenges. Making sure we are on the same page ensures we can build you a marketing strategy that solves your challenges, and ultimately propels you to your business goals. We want to help you achieve your marketing goals and deliver you results.
In the early stages of a new advertising campaign, you’re updated weekly with results, ensuring your PPC campaign budgets are being used in the best way. Even though all our digital campaigns use specialized tracking software, we still have a team member personally monitoring each step of your campaigns. Once a campaign is fully optimized, you will receive monthly reporting on campaigns performance.
We continuously monitor all digital marketing campaigns for performance. We use multiple metrics to measure results and make proactive adjustments to improve ROI. If something isn’t working, we let you know. We’re your digital marketing partner—if you’re not happy, we're not happy! Any freed-up budget from an underperforming campaign is reallocated to different marketing activities.
Digital marketing reporting measures progress, shows value, and identifies actionable steps to improve marketing performance and meet your business goals. Put another way, it helps you understand the fruits of your labor!
Depending on your business, market reporting can consist of analytics reports, SEO and SEM reports, social media insights, and more. The exact tools used for your business depend on the digital marketing platforms your business uses. You can discover things like where your web traffic is coming from, how many website visitors convert, the type of device someone uses to view your website, and more. All this information comes in handy when creating your next campaigns or tweaking the ones you already have. The critical areas all digital marketing reports should address are:
Digital marketing reports help you make sense of all the data collected from your marketing efforts. These easy-to-understand visualizations highlight your success and identify campaigns that didn’t quite deliver.
A digital marketing agency prepares informative digital marketing reports regularly. Because, even if you’ve been achieving excellent results with your SEO, paid search, and other online strategies, the internet landscape is constantly changing. What works today can be outdated tomorrow. Regular reporting lets you pick up on online activity changes before they become a problem for your business.
Consistent digital marketing reporting helps you stay one step ahead of the competition. Smart WSI Marketing is an experienced digital marketing agency with the tools and expertise needed to track and measure how well your marketing efforts are performing. We help you make sense of what’s working and where you can make improvements that boost your bottom line. To learn more, contact us today.
Through campaigns tailored to your goals, results you can measure, and multi-channel approaches, Smart WSI Marketing gets results. We will never sell you strategies that aren't right for your business. We want to see you succeed! If you’re ready to invest in a data driven digital marketing strategy designed to boost your company’s online presence and its profits, contact us today.