full-service digital mrketing agency edmonton

Digital Marketing: Best Left to the Experts?

Digital marketing plays a huge role in the success and awareness of your business. Great website design, a strong online presence, and digital marketing tactics are essential for any size business that wants to attract a wider audience and win more customers.

A digital marketing agency is skilled in helping you differentiate yourself from your competitors. Using paid search advertisingsocial mediaemail campaigns, and more, the right local Edmonton digital marketing agency can be the deciding factor in whether your business is as successful as you want it to be!

“Marketing is not an event, but a process…It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.” Jay Conrad Levinson, Author of Guerrilla Marketing

Benefits of working with a digital marketing agency

  • Cost-effectiveness It’s less costly than hiring an in-house marketing team. For smaller businesses especially, the cost of hiring even one person to do digital marketing can be out of the question. You save the cost of another salary, as well as expenses on marketing tools and technology.
  • On-demand scalability With in-house marketing, you must hire and train new people to scale up (or lay off staff to scale down). Whether you’re launching a new product or doing additional seasonal promotions, when you outsource to a marketing agency, you just pick up the phone and get things done.
  • Professional expertise A full-service digital marketing agency gives you access to a passionate team of talented marketing professionals who have experience in content marketing, communications, internet marketing, social media, and SEO. You can focus on your business, rather than the latest marketing trends and tools.
  • An unbiased perspective An outside marketing agency can often see the bigger picture and give you a clearer view of who your customers are and how they perceive your business. You also benefit from the new ideas and fresh perspectives an agency brings to the table.
  • Latest technologies It’s expensive to constantly invest in the latest digital software and technologies. You can try to get by using outdated methods and processes. But that can cost you in the long run. Leave that investment (and expertise) to a digital marketing agency!
  • Increase productivity Some businesses have their staff handle website development, social media marketing, and SEO as part of their tasks thinking that they’re “easy.” The truth is, they’re anything but easy! Using a digital marketing agency lets your employees focus on their core strengths and other important duties rather than add-on tasks that can lead to burn out.
  • Stay current with trends In a world where trends are constantly changing, marketing agencies are committed to keeping up to date on new policies, procedures, and practices, something many in-house marketers cannot find the time for. This is our wheelhouse! Let our industry knowledge and connections work for you.
  • Measurable results A professional digital marketing agency knows which metrics to analyze in monthly reports to see what’s working and where your marketing dollars are best spent. This lets us adjust your marketing strategy and decide where to concentrate our efforts to get the best results for your budget.

Not All Digital Marketing Agencies Are Alike

Working with a full-service digital marketing agency requires an investment of your time and money, so it’s essential to choose wisely. When making a choice, think about:

  • What you expect to gain from working with a digital marketing agency.
  • If the agency you’re considering has relevant experience in your industry.
  • Whether they have long-term partnerships and digital expertise across multiple channels.

Your small business digital marketing agency should work as your partner in bringing your business goals to life. Ask to review their list of clients and take a look at their portfolio. Smart WSI Marketing is an experienced agency that can tailor digital marketing services to your specific needs. We never sell you services you don’t need! To learn more, contact us today.