full-service digital mrketing agency edmonton

Digital Marketing: Best Left to the Experts?

Online marketing plays a huge role in the success and awareness of your business. Great website design, a strong online presence, and digital marketing tactics are essential for any size business that wants to attract a wider audience and win more customers.

An online marketing agency is skilled in helping you differentiate yourself from your competitors. Using paid search advertisingsocial mediaemail campaigns, and more, the right local Edmonton online marketing agency can be the deciding factor in whether your business is as successful as you want it to be!

Benefits of working with a digital marketing agency

  • Cost-effectiveness It’s less costly than hiring an in-house marketing team. For smaller businesses especially, the cost of hiring even one person to do online marketing can be out of the question. You save the cost of another salary, as well as expenses on marketing tools and technology, allowing you to scale your business and grow within your budget.
  • On-demand scalability With in-house marketing, you must hire and train new people to scale up (or lay off staff to scale down). Whether you’re launching a new product or doing additional seasonal promotions, when you outsource to a marketing agency, you just pick up the phone and your dedicated partner gets things done.
  • Professional expertise A full-service online marketing agency gives you access to a passionate team of talented marketing professionals as your dedicated partners who have experience in content marketing, communications, internet marketing, social media, and SEO. You can focus on your business, rather than the latest marketing trends and tools.
  • An unbiased perspective An outside marketing agency can often see the bigger picture and give you a clearer view of who your customers are and how they perceive your business. You also benefit from the new ideas and fresh perspectives an agency brings to the table as a dedicated partner who wants to see you gain customers and thrive!
  • Latest technologies It’s expensive to constantly invest in the latest digital software and technologies. You can try to get by using outdated methods and processes. But that can cost you in the long run. Leave that investment (and expertise) to your dedicated partners at an online marketing agency! We have committed to staying current in our ever-changing industry, earning numerous certifications in Google, HubSpot, and SEMrush.
  • Increase productivity Some businesses have their staff handle website development, social media marketing, and SEO as part of their tasks thinking that they’re “easy.” The truth is, they’re anything but easy! Partnering with an online marketing agency lightens your load and lets your employees focus on their core strengths and other important duties rather than add-on tasks beyond their expertise that can lead to burn out.
  • Stay current with trends In a world where trends are constantly changing, marketing agencies are committed to keeping up to date on new policies, procedures, and practices, something many in-house marketers cannot find the time for. This is our wheelhouse! Let our industry knowledge and connections work for you.
  • Measurable results A professional online marketing agency knows which metrics to analyze in monthly reports to see what’s working and where your marketing dollars are best spent. This lets us adjust your marketing strategy and decide where to concentrate our efforts to get the best results to grow within your budget.

Not All Digital Marketing Agencies Are Alike

Working with an online marketing agency requires trust and commitment, so it’s essential to choose wisely. When making a choice, think about:

  • What you expect to gain from working with a digital marketing agency.
  • If the agency you’re considering has relevant experience in your industry.
  • Whether they have long-term partnerships and digital expertise across multiple channels.

Your small business online marketing agency should work as your partner in bringing your business goals to life. Smart WSI Marketing is an experienced agency that tailors online marketing services to your specific needs. We never sell you services you don’t need! To learn more, contact us today.