Driving more traffic to your website is a core objective in digital marketing. To make the most of that traffic and grow your business, though, you need to generate new sales leads. In fact, digital marketing success is directly tied to your ability to generate a steady flow of traffic and leads. Online lead generation keeps your business alive and helps it thrive.
Of course, getting new quality leads - those who convert into sales and long-term customers - is easier said than done. But with the right digital marketing strategy, your website can become an online lead generation machine.
Whether you’re a B2B or B2C company running a brick-and-mortar storefront, operate only online, or have a hybrid business, Smart WSI Marketing can help you consistently fill up your sales pipeline with high-quality, targeted leads.
In digital marketing, lead generation is the process of attracting prospects to your website who are most likely to be interested in your products or services. It can involve many elements, including paid advertising, SEO, and social media. Here’s how online lead generation typically works.
1. You build a beautiful custom website on a SaaS platform with leading technology to support your marketing, tell your brand story, and give your potential customers the best possible experience.
2. You use Pay-Per-Click (PPC) advertising and/or Search Engine Optimization (SEO) techniques to help potential customers find you and direct them to your website, where they give you information like their name and email address.
3. These captured leads can be nurtured using tactics like email campaigns and retargeting ads if they are not already sales ready. Your sales rep or team then takes over to close a deal, turning the lead into a paying customer for your business.
There are many ways to drive traffic to your website, including PPC, SEO, and social media. However, if your website doesn’t support your digital marketing ecosystem, you’re not going to generate new sales leads.
For the best lead generation results, your website must incorporate strong SEO and conversion strategies that optimize your return on investment. You must also invest in what we call trackable lead generation methods like PPC or pay-per-click advertising, one of the quickest and most effective methods for driving high-quality traffic to your website. Of course, you’ll also want to use other advertising channels to ensure you have a steady stream of leads throughout the various phases of the buyer’s journey.
The best brand awareness building makes your brand trend online and off, bridging the gap between your business and your audience.
Online lead generation is one of the most important activities your business can invest in and should be at the forefront of your overall digital marketing strategy. With your website as the central hub, you can then employ online marketing strategies to drive qualified traffic to it.
Smart WSI Marketing builds fully customized websites using proven best practices for lead conversion. Our digital marketing strategies are designed to help your business grow by turning your website into a lead magnet attracting qualified leads who eventually become loyal customers.
Smart WSI Marketing can help you generate quality leads, fine-tune your message, build an online presence, and leverage customer reviews to build a recognizable brand people trust. Our digital marketing services are designed to help you understand your audience’s needs, develop, and tell your brand’s story, and reach a wider audience. To learn more about all the digital marketing services we provide and how we can help you reach your marketing goals, contact us today.