"Our website doesn't work properly"
If you want your business to stand out in a saturated digital landscape, it takes more than simply having a website. Strategic website development is what you need to position your brand and drive business growth. Our digital marketing strategies create a unique online experience for the people who visit your website and help you:
- Strengthen your brand reputation.
- Gain repeat business and referrals.
- Reach customers who don’t even know you exist. If you don’t have a physical location, a well-designed and optimized website is essential!
- Leverage local marketing techniques like SEO and paid search advertising to meet your customers’ immediate needs.
By cutting through the noise and clarifying your message, we ensure your existing and potential customers have a great online experience. Whether it’s helping people find the information they need, learn about new products and services, or get in touch, your business website will work to grow your business.
Is Your Website Working the Way It Should?
It’s not just the number of people who visit your website that matters.
It’s simple: If your site isn’t selling what you offer, attracting leads, or helping to grow your business, it isn’t working.
Common reasons many business websites “don’t work” include:
It’s too old. Believe it or not, the online environment is constantly changing so what worked 3 years ago might not work now. If your website isn’t optimized for mobile, is slow to load, or doesn’t build trust or credibility with your audience, it’s time to upgrade or replace it.
It no longer represents your business. Have you changed or expanded your offerings, changed your business model, or rebranded? Your website should reflect who you are today with thorough and accurate information for potential customers to peruse at their leisure.
It doesn’t speak to the right audience. Many businesses try to be all things to all people, but it rarely works. When you target an audience who’s genuinely interested in what you have to offer, your website will deliver more customers and revenue to your business.
You Still Need Digital Marketing to Drive Traffic & Leads
You might have a fantastic website but still not be getting the results if any you want. That’s where digital marketing comes into play. We don’t just build websites. When you work with Smart WSI Marketing, we work with you to:
- Identify your marketing goals.
- Develop an online marketing strategy.
- Create a custom website that supports your brand and marketing goals.
A website is the heart of your business, but there are many ways to market your business online. Paid advertising, geofencing, blog posts, and social media advertising are just a few of the supporting marketing opportunities available to maximize your website’s potential.
A good digital marketing strategy requires ongoing SEO efforts to improve your site’s organic visibility. Paid search drives intentional traffic. And relevant and useful website & blog content build trust and customer loyalty.
Professional Custom Website Design Solutions
Is your website working for or against you? If your website isn’t performing as it should, an experienced digital marketing agency may be your only relief. Before we even think about redesigning your website, we conduct a thorough website audit to uncover whether the website is the issue or if your website performance is suffering due to lack of or poor marketing strategies. We look for structural, organizational, and technology issues and decide which areas need to be focused on to improve your website performance.
Using the latest technologies and techniques, we build beautiful, highly functional websites on top-performing platforms. Your new upgraded website is always custom designed for your business, branding, and requirements.
WE ARE HERE TO HELP
Smart WSI Marketing can help you fine-tune your message, build an online presence, and leverage customer reviews to build a recognizable brand people trust. Our digital marketing services are designed to help you understand your audience’s needs, develop, and tell your brand’s story, and reach a wider audience.
To learn more about all the digital marketing services we provide and how we can help you reach your marketing goals, contact us today.