With over 80% of people researching a business or brand online before buying from them, monitoring, and managing your online reputation are essential to growing your business. Digital marketing and online reputation are closely aligned. It doesn’t matter how many people you’re attracting to your business if they’re also reading negative reviews and comments about it.
A positive online reputation builds trust with your current and potential customers, boosts your keyword rankings, and conveys your expertise, authority, and trustworthiness. And when you’re recognized as a trusted authority in your field, qualified customers are more likely to find you.
Whether you own a brick-and-mortar business or are exclusively online, your brand’s profile and customer reviews influence a potential customer’s opinion about your products and services. The main factors that affect your business’s online reputation are:
For your business to stand out in today's cluttered online marketplace, you need a fully functional website design that:
There’s a lot you can’t control as a business owner, however, your website and SEO are two things you can manage to improve and maintain your online reputation. Remember, people care more about what others say about your business than what you say about it, but that doesn’t mean you can’t play a role in what your customers are saying! Social media and online reviews require your involvement, but ultimately it’s your customers who end up doing the marketing for you.
Managing your online reputation isn’t just about making you look good. It’s also about ensuring your business survives and thrives in an ever-changing online buying environment. Smart WSI Marketing takes your online reputation as seriously as you do. Our digital marketing services are designed to help you develop an online marketing strategy that positions your brand as a trusted resource.
Smart WSI Marketing can help you generate quality leads, fine-tune your message, build an online presence, and leverage customer reviews to build a recognizable brand people trust. Our digital marketing services are designed to help you understand your audience’s needs, develop, and tell your brand’s story, and reach a wider audience. To learn more about all the digital marketing services we provide and how we can help you reach your marketing goals, contact us today.