"Our happy customers don’t leave reviews"
With over 80% of people researching a business or brand online before buying from them, monitoring, and managing your online reputation are essential to growing your business. Digital marketing and online reputation are closely aligned. It doesn’t matter how many people you’re attracting to your business if they’re also reading negative reviews and comments about it.
A positive online reputation builds trust with your current and potential customers, boosts your keyword rankings, and conveys your expertise, authority, and trustworthiness. And when you’re recognized as a trusted authority in your field, qualified customers are more likely to find you.
Effective Online Reputation Building
Whether you own a brick-and-mortar business or are exclusively online, your brand’s profile and customer reviews influence a potential customer’s opinion about your products and services. The main factors that affect your business’s online reputation are:
Reviews. Unfortunately, more people voluntarily leave negative reviews. Customers who enjoy doing business with you often need to be asked to leave a review. The good news is, they’re usually more than happy to do it! As upwards of 90% of online shoppers are influenced by reviews, responding politely to good and not-so-good reviews makes customers feel heard and gives potential customers insight into how you handle problems. Review management services help you easily request and respond to reviews.
Social media. Many customers also take to social media to leave reviews, compliments, or complaints for your company and the products and services you provide. Actively engaging with your followers and customers should be a part of your overall social media strategy. So, too, should posting SEO-rich content that shows customers you’re in touch with today’s trends. If you are in need of content marketing or social media services, we have solutions that will compliment your review strategy and give your SEO an extra boost!
Website/SEO. There’s much more to your online reputation than what’s in reviews or social media posts. Every item tied to your business online and offline play a part in shaping peoples' opinions of your company. Your business’s website is one of the most crucial elements for shaping people’s impression to help them decide whether they want to do business with you. A custom website design is your best chance at giving your customers the experience they want and positioning your business as an authority in your space.
Potential Customers Judge Your Company Based on its Website
For your business to stand out in today's cluttered online marketplace, you need a fully functional website design that:
- Customers can easily find.
- Is current and unique to your company.
- Accurately represents who you are and what you do.
- Has easy-to-find contact information.
- Showcases your brand, products, and services.
- Delivers a satisfying customer experience.
- Guides potential customers through their buying journey.
- Follows online security standards.
- Is straightforward with no hidden fees and clear pricing, shipping, and return policies.
There’s a lot you can’t control as a business owner, however, your website and SEO are two things you can manage to improve and maintain your online reputation. Remember, people care more about what others say about your business than what you say about it, but that doesn’t mean you can’t play a role in what your customers are saying! Social media and online reviews require your involvement, but ultimately it’s your customers who end up doing the marketing for you.
Online Reputation Management Done Right
Managing your online reputation isn’t just about making you look good. It’s also about ensuring your business survives and thrives in an ever-changing online buying environment. Smart WSI Marketing takes your online reputation as seriously as you do. Our digital marketing services are designed to help you develop an online marketing strategy that positions your brand as a trusted resource.
WE ARE HERE TO HELP
Smart WSI Marketing can help you generate quality leads, fine-tune your message, build an online presence, and leverage customer reviews to build a recognizable brand people trust. Our digital marketing services are designed to help you understand your audience’s needs, develop, and tell your brand’s story, and reach a wider audience. To learn more about all the digital marketing services we provide and how we can help you reach your marketing goals, contact us today.