"Our website isn't on page 1 for our keywords"
Want to know the secret to ranking on the first page of Google? Here it is: There is no secret! No one can guarantee you first-page ranking results, this is because Google’s algorithms change so rapidly. However, an experienced digital marketing agency knows all the tips and tricks to help you choose the right keywords that earn you more traffic and keep you from being penalized by the most popular search engines.
The Best Defense? A Strong Offense!
The algorithms Google and other search engines use change daily, with major updates rolling out as frequently as once a month.
That’s why we believe the best approach to improving keyword ranking is a proactive one. Smart WSI Marketing uses proven SEO strategies designed to:
- Boost your website’s rankings.
- Increase overall visibility.
- Drive traffic and leads.
Content Still Rules
If there’s a “secret” to ranking well, it’s implementing tactics that focus on delivering a high-quality website design and overall user experience to your audience. Reasons your website isn’t ranking well include:
Technical errors. If your website has technical errors, you need to either resolve them or have a new website built using Search Engine Optimization (SEO) fundamentals and best practices. Technical errors like slow load time can negatively impact the experience your website gives users as well as lead to your competitors ranking above you for the same search terms.
Not enough reviews. Along with your overall ratings, customer reviews are full of naturally keyword-rich user-generated content that has become a more prominent role in search engine rankings. The idea is that they prove whether your organization is trustworthy. Developing a review strategy as part of your digital marketing plan gets your customers to market your business online.
Insufficient social media presence. Social media can help improve rankings, but only if you regularly post new keyword-rich content and interact with people. We know that’s a challenge when you’re busy running your business. Smart WSI Marketing has a range of digital marketing services to help you get the most out of your core social media platforms, including SEO and social media management.
Lack of or poor content. Google and other search engines are incredibly focused on delivering high-quality websites to users. A consistent SEO strategy that includes content marketing through regular blogging and social media posting has proven to be effective in increasing your keyword rankings over time. Though this sounds simple, content generation is a time consuming endeavour.
Search Engine Optimization: DIY or Digital Marketing Agency?
Because good content is meant to deliver real value to real people, throwing keywords on a page won’t get you the ranking results you need. Effective keyword practice includes placing:
- Unique keywords on each page of your website, including the title tag and body.
- A primary keyword in core page elements including your URL, H1 tag, the meta data, and the alt attributes of page images.
In other words, there are many places keywords must be used, and not having the time or tools to get it right can hurt your website more than it helps.
The bottom line: keyword placement is a job best left to the pros!
Ready to Improve Your Keyword Rankings?
What do we really mean when we say, “the best defense is a strong offense”? We mean content is king!
Our keyword ranking strategies are centered around a beautiful custom website with SEO foundations & best practices for conversion, technology, and overall user experience. Ongoing efforts are required to improve and maintain keyword rankings through keyword-rich blog content on your website, customer reviews, and social media services. Together, these tactics can make an enormous difference in boosting your online presence and building customer trust and loyalty.
WE ARE HERE TO HELP
Smart WSI Marketing can help you fine-tune your message, build an online presence, and leverage customer reviews to build a recognizable brand people trust. Our digital marketing services are designed to help you understand your audience’s needs, develop, and tell your brand’s story, and reach a wider audience.
To learn more about all the digital marketing services we provide and how we can help you reach your marketing goals, contact us today.