These days, anyone can create a basic website. But not all websites are created equal. While a decent writer can put good information on a basic website, there many back-end differences between a website designed for marketing purposes, and one that isn’t. The table below clearly displays those differences.
|Design||Templated||Custom to suite your business|
|Features||Restricted from template||Custom to suite your business|
|Site Speed||Slow due to code bloat||Fast due to concise coding practices|
|User Experience||Can be poor||Designed with your customer in mind|
|Tech Updates||Manual Updates (expensive, unexpected costs)||Rolled our by SaaS (in monthly fees)|
|Conversion Architecture||Not included unless part of template||Included to increase lead potential|
|SEO||Lacks SEO features||Endless SEO possibilities|
|Functionality||Limited||Extensive to allow site to grow with you|
|Support||None||Available from marketing team|
|Purpose||Website||Branding, lead generation, and more!|
|ROI from Site & Marketing||Ineffective||Impactful|
We tailor your website design, content, and other elements to fit the needs of users who fit the buyer personas of your ideal customers. Our web design experts have brand awareness top of mind when designing your website. One of the many roles of your website is to be a billboard for your business! It should be suited to your brand and set you apart from the competition. We use copy that not only showcases your unique voice as a business, but also resonates with your customers to clearly state your offering and show visitors what sets you apart from your competitors. Once you’ve shown them that you’re the clear choice to do business with them, they’ll find your convincing call-to-action to carry out the conversion you’re after, such as signing up for an e-mail list, or even completing a purchase!
At Smart WSI Marketing, we pride ourselves on truly understanding our clients, the people behind the business, and the goals driving them. This is also what drives our conversion optimization process. When we are in sync with your business goals, we know what kind of customers to you want to target with your website, and what actions you want them to carry out when they get there.
From there, we look for opportunities to prompt conversions, whether this is optimizing your current website, or building you a new one with conversion rate optimization considered from its inception. We find your business as many chances to turn visitors into customers.
We then monitor your website and track both the quantity and quality of website traffic, as well as conversions, using industry leading analytics to let us know how our strategy is paying off. When the statistics suggest something isn’t working, we make the necessary adjustments to refine our approach and keep your conversion rate from slipping.
Conversion rate optimization has a significant impact on the growth of your business. Help guide your visitors through the buyer’s journey and convert them into customers with the help of Smart WSI Marketing’s team of digital marketing experts. Get in touch with us today to learn more!