STRATEGY CALL
Helping Edmonton businesses grow with strategic, results-focused ad campaigns that maximize your marketing budget and drive real business growth.
Online advertising services encompass the strategic planning, creation, management, and optimization of digital advertising campaigns across multiple platforms to drive targeted traffic, generate leads, and increase sales for businesses. Unlike traditional advertising, online advertising offers precise targeting capabilities, real-time performance tracking, and the ability to adjust campaigns instantly based on performance data.
Digital advertising plays a crucial role in a complete marketing strategy by filling the gaps that organic marketing efforts alone cannot address. While SEO and content marketing build long-term visibility, online advertising provides immediate visibility and traffic for businesses that need results now. It's particularly valuable for new businesses, seasonal promotions, product launches, or competitive markets where organic visibility takes time to develop.
The landscape of online advertising includes several distinct approaches, each serving different purposes in the customer journey. Paid search advertising captures high-intent customers actively searching for your products or services. Display advertising builds brand awareness and keeps your business top-of-mind with visual ads across relevant websites. Social media advertising leverages detailed demographic and behavioral targeting to reach specific audiences where they spend their time. Remarketing re-engages visitors who have already shown interest in your business but haven't yet converted.
Key platforms that drive results for Edmonton businesses include Google Ads for capturing search intent, Facebook and Instagram for reaching targeted demographics, YouTube for video-based storytelling, LinkedIn for B2B targeting, and emerging platforms that align with specific industry needs. The key is selecting the right combination of platforms based on where your customers spend their time and how they prefer to consume information.
Search advertising represents the highest-intent form of online advertising because it targets people actively searching for your products or services. When someone types "Edmonton plumber" or "digital marketing agency near me," they're demonstrating clear purchase intent. Our Google Ads management focuses on capturing these high-value searches while maximizing your budget efficiency.
We develop comprehensive keyword strategies that go beyond obvious terms to capture the full spectrum of how your customers search. This includes branded terms, competitor comparisons, long-tail keywords that indicate specific needs, and local variations that Edmonton customers actually use. Our approach emphasizes quality score optimization to reduce your cost-per-click while improving ad positions.
For home service businesses, healthcare providers, legal services, and other location-based businesses, Local Services Ads provide a premium placement at the very top of Google search results. These ads display business information, reviews, and contact details prominently, making it easy for local customers to connect immediately. Local Services Ads operate on a pay-per-lead model rather than pay-per-click, meaning you only pay when potential customers contact you directly through the ad. This makes budgeting more predictable and ensures your advertising spend directly correlates with business inquiries.
Display advertising builds brand awareness and captures attention across the web through visually compelling banner ads, interactive media, and strategically placed advertisements on relevant websites. While display ads typically have lower conversion rates than search ads, they play a crucial role in building brand recognition and staying top-of-mind with potential customers throughout their decision-making process. Remarketing takes display advertising to the next level by specifically targeting people who have already visited your website or interacted with your business online. These campaigns typically see significantly higher conversion rates because they're reaching an audience that has already demonstrated interest. We create sophisticated remarketing sequences that deliver different messages based on which pages visitors viewed, how long they stayed, and what actions they took.
For product-based businesses, specialized ecommerce advertising strategies maximize visibility and sales across multiple platforms. This includes Google Shopping ads that display products directly in search results, dynamic remarketing that shows specific products visitors viewed, and social commerce features that enable direct purchasing through social media platforms. We optimize product feeds, create compelling product descriptions, and develop bidding strategies that balance visibility with profitability to ensure your advertising spend generates positive return on investment.
Social media advertising leverages the detailed demographic, geographic, and behavioral data that platforms like Facebook, Instagram, and LinkedIn collect to reach precisely defined audiences. Unlike search advertising that captures existing demand, social media advertising can create demand by introducing your business to people who fit your ideal customer profile but may not yet be actively searching. Facebook and Instagram advertising excels at reaching local Edmonton audiences with visually engaging content that tells your brand story. We create campaigns that feel native to each platform while driving specific business objectives, whether that's website traffic, lead generation, or direct sales. LinkedIn advertising serves B2B companies looking to reach decision-makers with professional, industry-specific messaging.
Working with a local Edmonton agency provides distinct advantages that national or international agencies simply cannot match. We understand the unique characteristics of the Edmonton market, including seasonal patterns that affect different industries, local competition dynamics, and the specific way Edmonton residents search for and evaluate businesses online. Local market knowledge enables more effective geo-targeting strategies that account for Edmonton's diverse neighborhoods, surrounding communities, and the broader Alberta market. An advertising campaign that performs well in Toronto or Vancouver might completely miss the mark in Edmonton due to different search behaviors, local terminology, and cultural preferences.
We also understand the competitive landscape for Edmonton businesses across different industries. This knowledge helps us identify opportunities that out-of-town agencies might miss and avoid strategies that have been oversaturated by local competitors. When your HVAC company is competing against other Edmonton HVAC companies, understanding local market dynamics becomes crucial for advertising success.
Additionally, local partnership enables more responsive service and easier communication. When campaign adjustments need to be made quickly to capitalize on opportunities or address issues, being in the same time zone and understanding local business hours makes a significant difference in response time and service quality.
Every high-performing campaign begins with a deep understanding of your business, your customers, and your competitive landscape. We start by analyzing your current marketing efforts, reviewing analytics, and identifying performance gaps. Through audience research, we define ideal customer personas, segment key groups, and map out the buyer journey from awareness to conversion.
In this phase, we also evaluate your existing digital assets—your website, landing pages, and tracking setup—to ensure they’re ready to support paid advertising. Many businesses waste ad spend by driving traffic to under-optimized pages. We address this from the start, so you’re not just getting clicks—you’re building the foundation for conversions.
With solid insights in place, we develop a tailored strategy that aligns your budget with the platforms, audiences, and tactics most likely to drive results. Whether we’re working with Google Ads, Meta Ads, LinkedIn, or a mix, our planning process ensures your spend is focused on the highest-return opportunities.
We define campaign structures, targeting parameters, and audience exclusions to maximize reach while minimizing waste. We also plan creative angles and messaging strategies that resonate with your target audience.
Crucially, this stage includes setting up robust tracking systems using GA4, platform-specific tracking pixels, and UTM tagging. This allows us to accurately measure campaign performance across channels—including metrics like lead quality, multi-touch attribution, and even offline conversions if applicable.
Creative execution is where strategy turns into action. We develop high-impact ads tailored to each platform and audience segment, using data-driven messaging, strong visuals, and conversion-focused design. Our team creates multiple ad variations to test different headlines, offers, calls-to-action, and visuals to determine what resonates best with your audience.
At the same time, we build dedicated landing pages for each campaign, optimized specifically for advertising traffic. These pages eliminate distractions, match the message of your ads, and guide users to take clear, meaningful action. Our landing pages are:
This step ensures not only that your ads attract clicks—but that your landing experience turns those clicks into customers.
Launching a campaign is just the beginning. What separates average performance from exceptional results is how we manage and optimize over time.
We continuously monitor performance data across all active campaigns, analyzing what’s working and what’s not. Using ongoing A/B testing, we adjust creative elements, audience targeting, and bidding strategies to maximize efficiency. Our optimization tactics include:
This hands-on, adaptive approach ensures that your campaign grows stronger as it runs—improving return on ad spend month over month.
We believe our clients should always know where their advertising dollars are going—and what they’re getting in return. Our detailed monthly reports go beyond impressions and clicks to show how campaigns are contributing to your business outcomes. We focus on metrics that matter: leads generated, conversion rates, customer acquisition costs, and overall return on investment.
Each month, we hold performance review sessions to walk you through what’s working, what needs adjustment, and where new opportunities exist. These sessions also incorporate:
Our goal is to ensure you’re not just seeing results—you’re informed, involved, and confident in the strategy that’s driving them.
Ready to see what online advertising can do for your Edmonton business? We'll show you what's working, what's not, and where your budget is best spent.
