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What is Digital Marketing Anyway?

In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing?

Why Your Website and Marketing Assets Are Crucial When Selling Your Business

So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your website and marketing assets.

Understanding Your Google Business Profile: What You Can Control vs. What Google Manages

If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile (formerly known as Google My Business and even earlier Google+/Google Places).

The Delicate Balance Your Local Small Business Digital Marketing Agency Keeps Between UX & CRO on Your Website

Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO).

Analytics 101: Understanding Key Metrics for Your Small Business’ Digital Marketing Analytics & Performance

You’re a busy business owner. You've got your website up, your social media buzzing, and your products or services are top-notch. But how do you know if your digital marketing efforts are actually paying off? Enter the world of digital marketing analytics for small businesses

An Owners Guide to Leveraging AI to DIY Your Digital Marketing Strategy for Local Small Businesses

The use of AI in digital marketing is definitely on the rise, and it’s a trend that you’ll need to get on to keep up with your competitors. Below is a list of AI tools that we have researched and tested, and how they can fit into your digital marketing strategy.

Customized Digital Marketing Strategies for Local Small Businesses: Crafting a Plan that Fits Your SMB

Having a well-defined and tailored digital marketing strategy is essential for the success of any small business. With the right approach, you can effectively reach your target audience, drive traffic to your website, and ultimately increase your conversions and sales.

Master Google Analytics 4: A Comprehensive Guide to Small Business Digital Marketing Analytics & Performance

These days small businesses rely heavily on effective marketing strategies to thrive in a competitive marketplace. To make informed decisions, it's crucial for these businesses to understand what is working and what's not when it comes to their marketing efforts.

Leveraging a Local Search Engine Optimization Company: Boosting Your SMB’s Visibility in the Community

Are you looking to enhance the online presence of your small business and gain recognition in your community? Look no further! In this in-depth guide, our local search engine optimization company will break down the process of local SEO, focusing on critical components such as Google My Business listings, local keywords, and review management.

Unleashing the Power of AI: Transforming the Future of Marketing and Communications

The Alberta Machine Intelligence Institute (AMII) recently organized an event exploring the profound impact of Artificial Intelligence (AI) on the future of marketing and communications. Let’s delve into our key takeaways from the event and discuss the potential of AI in shaping the future of marketing and communications.

How a Full-Service Digital Marketing Agency Leverages Web Design to Increase Your Marketing Returns

It’s not unusual for business owners to think of their websites as mere sales tools. However, your website’s design has an incredible impact on people and profits in ways that go far beyond selling your products and services.

How a Facebook Ad Management Company Brings You Value Beyond Vanity Metrics

If you want your Facebook Ads to produce better audience engagement and increased sales, a Facebook ad management company can help you leverage and understand more meaningful metrics.

Why You Shouldn’t Ghost Your Digital Marketing & Advertising Company

When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.

Are the Robots Coming for Digital Marketers?

The robots are not taking over! Not yet anyway. We’ve spent some time with ChatGPT in particular to learn just how much this AI tool can actually do and how we can leverage it.

Local Search Engine Optimization Agencies Know That When It Comes to SEO, More is More!

We’ve all heard the expression “less is more,” and when it comes to comes to some things, that is absolutely true. When it comes to SEO efforts, however, local search engine optimization agencies have learned that that is not the case.

Billboards No More! Small Business Digital Marketing Services Can Digitize Your Brand Awareness with Geofencing

If you aren’t familiar with geofencing, it’s time to learn about how this digital marketing strategy can help you. It’s a terrific way to build brand awareness and boost click-through rates and conversions.

Pay Per Click Advertising Services and SEO Are Two Sides of the Same Coin

Is SEO better than pay-per-click advertising services? Or does PPC deliver better results than SEO? What really matters, in our opinion, is how well they can work together.

Why Should I Hire a Full-Service Digital Marketing Agency?

When you want to attract more customers but don’t have the time to take on promoting your business, a digital marketing agency can play a vital role in raising your brand’s awareness.