Digital Marketing Agency Blog

Learn more about web design, eCommerce, SEO, and more

Choose A Category

Local Search Engine Optimization Agencies Know That When It Comes to SEO, More is More!

We’ve all heard the expression “less is more,” and when it comes to comes to some things, that is absolutely true. When it comes to SEO efforts, however, local search engine optimization agencies have learned that that is not the case.

Billboards No More! Small Business Digital Marketing Services Can Digitize Your Brand Awareness with Geofencing

If you aren’t familiar with geofencing, it’s time to learn about how this digital marketing strategy can help you. It’s a terrific way to build brand awareness and boost click-through rates and conversions.

Pay Per Click Advertising Services and SEO Are Two Sides of the Same Coin

Is SEO better than pay-per-click advertising services? Or does PPC deliver better results than SEO? What really matters, in our opinion, is how well they can work together.

Why Should I Hire a Full-Service Digital Marketing Agency?

When you want to attract more customers but don’t have the time to take on promoting your business, a digital marketing agency can play a vital role in raising your brand’s awareness.

Should I Advertise My Small Business with a Facebook Ad Management Company?

Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads that entice the platform’s users to purchase your products or services.

It's Not a Trend: Why You Need Responsive Web Design

Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web design to provide users a great mobile experience with your local business.

More Characters, More Opportunity: Taking Advantage of Google Text Ad Changes

Google is making one of its most significant changes to Google Ads since it first launched the product 22 years ago as the first-ever self-serve online advertising solution. How will this affect your online advertising?

OMG! Common Acronyms & Initialisms You Will Hear at a Digital Marketing & Advertising Company

We’ve put together a glossary of common initialisms and acronyms you will hear at a digital marketing and advertising company.

Black Friday Sales for Small Businesses

Some of us budget all year to take advantage of the deals that some retailers offer in November. Where did Black Friday come from, and should your small business be participating in these offerings? 

How a Local Search Engine Optimization Agency Can Quell Your SEO Frustration

Working with a local search engine optimization agency that understands SEO’s ever-evolving ways can help keep your audience engaged, drive new visitors to your site, and boost sales.

Oops, We Did It Again! Smart WSI Marketing Picks Up Another WMA Award

The Web Marketing Association (WMA) has just wrapped up it’s 26th awards season. WMA is made up of a committee of industry leaders and expert judges dedicated to raising the standards of excellence in web development. The committee receives global nominations in 97 categories across the industry, and since joining the race in 2007, the WSI family has received over 150 WMA awards, including top agency twice!

What a Small Business Digital Marketing Service Wants You to Know about Geofencing

Read on to learn everything you need to know about geofencing and how a small business digital marketing service can use it to significantly improve your customer experience and bottom line.

Handling Negative Reviews, The Right Way

Your website's rocking, social media is busy, and everything is perfect. Then it happens: a negative review. Handling negative reviews the right way can provide huge benefit to your digital marketing efforts!

Take More Social Responsibility by Increasing Your Accessibility Online

We’re living in a time where social responsibility is at an all-time high. More and more business of all sizes are committed to positively enacting change, and are committed to one or more social causes that they believe in. 

Why Did Your Previous Pay-Per-Click Advertising Attempts Fail?

Let’s look at several of the most common ways we see pay-per-click advertising services fail and how you can avoid a similar fate.

Day and Night: Marketing Your Company for All Hours of the Day

So you have an online marketing plan, but are you doing it right? Are you sending out emails at the right time or showing your ad just at the right moment? With dayparting, you can send out the right message at the right time.

What Google Advertiser Verification Means for Your Company

Google is constantly looking to improve the quality of its advertising network. The latest significant change to the company’s advertising services is its “advertiser identity verification program.” 

Kiss Your Users Goodbye: The Biggest Website Design Blunders

The Internet is a huge information source and Unfortunately, there are many common website design mistakes that chase off potential customers for your Edmonton business. Smart WSI Marketing can help you make sure that you’re not committing these website sins.

Google Responsive Search Ads Now the Default Ad Type

Google announced that as of June 30, 2022, it would be dropping the use of expanded text ads (ETAs) in favour of responsive search ads (RSAs). Read on to find out why. 

The Mistakes You Need to Avoid for Blogging

You've read all there is to read about digital marketing and blogging, now you are ready to put your new knowledge to work and start blogging... but what you didn't know is there are some things you NEED to avoid when it comes to your business' blog.

10 PPC Trends You Won’t Want to Ignore in 2022

With new PPC strategies emerging all the time, it can be challenging to decide which ones are worth paying attention to. Read on for 10 trending PPC internet marketing strategies you should use in 2022 and beyond.

Online Advertising: Best Practices for Best Results

When it comes to successful online advertising for your Edmonton business, there are best practices to follow to get the best results because just creating a few ads won't get you the business you're looking for. 

Getting Started with Digital Marketing

Some of the biggest questions small to medium business owners have when it comes to digital marketing is whether or not to take the DIY route or hire an internet marketing company, and how much of their budget should go to marketing.

Want to Grow Your Small Business? Identify Your Target Audience!

If you don’t understand who your target audience is, your marketing messages will be uninspired and scattershot, and your campaigns will be less effective.

Mobile Movement: Online Advertising in a Mobile World

People are using their phones to do things more than ever! One of the things people do most is use their phone to search for things. Games, clothes, toys, food... anything and everything, people search for! Are you ready to take advantage of the mobile movement with online advertising?

Do You Know Who Your Competitors Are?

As a business owner, it’s essential to know who your competitors are. Because every brand, no matter how niche, competes within its market. So it pays to know who you’re up against.

Quick Wins with Social Media Advertising

Advertising on social media is a hyper-direct way to reach the audience you want. It’s a terrific online marketing strategy that helps businesses build brand awareness quickly in ways other internet marketing techniques do not.