Many businesses are unaware that a company blog can play a significant role to achieve growth and revenue goals. Whether your company is B2B or B2C, an effective blog is a considerable time and resource investment. Since COVID-19, you may be wondering if the time is right to make the commitment. Here are five key aspects for you to consider.
It is no secret that online traffic is growing. Since the onset of COVID-19, Google informs us that internet traffic has stabilized at a 40% increase. Trade shows have been cancelled. In-person business meetings are few. New habits are being created. People must now research online as they look for connections with answers to their questions.
Your content needs to be written around the keywords that people are searching so that it will rank in the search engine results pages for these relevant searches. If you post content addressing your target audience’s pain points, you will attract new visitors to your blog where they can be introduced to your business.
SEO guidelines recommend consistent and quality blog posting to gain the most attention in the search engines. For quality content that the search engines will rank, you need to do keyword research. You can use a free tool such as Google’s keyword planner to learn what keywords your target audience is searching. Terms they are searching might not be what you think so this is a key step. Then you need to decide how many times per week or per month you will post, create a content calendar of ideas, and then stick with your posting schedule for best long-term results.
Authoritative and educational content will attract qualified searchers. When you use engaging calls to action such as “Get Your Free Quote”, “Get Your Free Consultation”, “Call Today” and “Click to Know More” you will start to receive phone calls and submitted forms, begin more conversations, and ultimately close more sales.
Focus on creating useful or evergreen content that gives visitors the information they are looking for. Writing content around the basic questions that your targeted audience always asks shows your expertise, builds your authority, and makes you a trusted expert (E-A-T) regarding your products and services. Content consistently produced and tagged with your core keywords increases your SEO authority over time because searchers will view and share your content on their social channels.
Potential customers want to see your expertise. Where possible, showcase what your business can do. Use visuals such as product photos, before and after case studies, and examples of your work. This is also evergreen content that should be tagged with your core keywords.
There is already lots of blog and social media traffic in general, so posts become a blur. But there are a few things you can do to encourage traffic and engagement with your blogs by utilizing your social media channels.
For Twitter, you can add tweetable quotes into your posts. You see these quite often in long posts on more established authoritative blogs. When you tweet them, you will notice there is a clickable link back to the blog post. People will be motivated to tweet the quotes that are relevant to their audience, so that their tweet performs better.
Many #SEO trends come and go quickly. Others transform the landscape. Recognizing one from the other is key to attracting more business and gaining a powerful edge over your local competitors. Learn how to spot the difference in our latest blog. https://t.co/asgxbb7Mq6 pic.twitter.com/NQefjpnUky
— Smart WSI Marketing (@SmartWSImktg) September 15, 2020
On Facebook Story and Instagram Story you can create audience opinion polls. This is a terrific way to interact with your audience and find out what they think about your content, your brand messaging, and your business in general. You can also use Twitter chats to gather your audience’s opinions. All these methods are excellent ways to create additional engaging content ideas relevant to your audience.
Finally, adding keyword rich memes, GIFs and videos on Twitter, Facebook, or Instagram or any of your social properties is another way to catch your audience’s attention.
You can access data and analytics on each of your social properties plus your blog. You can see overall impressions, traffic, and measure some conversions on each property. But your customer’s journey to purchase may be complicated and involve many interactions with your brand properties before making a purchase. As you become a more advanced marketer you will want to learn about attribution reporting to measure the success of your integrated marketing efforts.
Still unsure if your business needs to have a blog? After reviewing these five key reasons you might be wondering if creating and sustaining a blog will gain new revenues for your company given your industry standards. If you would like a 20-minute no obligation consultation to learn more about the “5 Steps to Making Your Business Blog A Success”, contact us to set up a time.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Backlinks & Reviews: Things You Should Absolutely NEVER Purchase
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of two things: get more backlinks and get more reviews. Read More…
What is Digital Marketing Anyway?
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing? Read More…
Why Your Website and Marketing Assets Are Crucial When Selling Your Business
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your website and marketing assets. Read More…
Your Google Business Profile: What You Can Control vs. What Google Manages
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile (formerly known as Google My Business and even earlier Google+/Google Places). Read More…
Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO). Read More…
You’re a busy business owner. You've got your website up, your social media buzzing, and your products or services are top-notch. But how do you know if your digital marketing efforts are actually paying off? Enter the world of digital marketing analytics for small businesses Read More…
An Owners Guide to Leveraging AI to DIY Your Digital Marketing Strategy for Local Small Businesses
The use of AI in digital marketing is definitely on the rise, and it’s a trend that you’ll need to get on to keep up with your competitors. Below is a list of AI tools that we have researched and tested, and how they can fit into your digital marketing strategy. Read More…
Having a well-defined and tailored digital marketing strategy is essential for the success of any small business. With the right approach, you can effectively reach your target audience, drive traffic to your website, and ultimately increase your conversions and sales. Read More…
These days small businesses rely heavily on effective marketing strategies to thrive in a competitive marketplace. To make informed decisions, it's crucial for these businesses to understand what is working and what's not when it comes to their marketing efforts. Read More…
