We often mention how a good SEO strategy is essential to your overall digital marketing strategy, optimizing your online visibility and driving more traffic to your website. Building a website that incorporates SEO elements is a fantastic way to attract more customers and get the best return on your website investment. Smart WSI Marketing is an Edmonton-based internet marketing company that combines web design and marketing best practices to create SEO-focused websites that look great and help you rank higher. Call us today to discuss a custom digital marketing strategy to reach your business goals.
Web design affects user experience and search engine rankings. A poorly designed website that doesn’t consider SEO can lower your SERP (search engine results page) ranking, which can significantly impact your business’s bottom line.
A good internet marketing agency helps brands increase and dominate their market share by using SEO tactics to:
An SEO-focused website also helps you track quantifiable results like changes in rankings, website traffic, and conversions. For instance, you can see every user’s buying journey, including the website pages they engaged with, how long they stayed on the page, and whether they took specific actions.
The short answer is no; the two are equally important. Moreover, how your website is designed can make or break your SEO efforts.
When most people think of SEO, they usually picture keywords, search engines, and meta descriptions. They also tend to appreciate the role content marketing plays in their SEO efforts. Yet, website design isn’t something that’s typically seen as vital to an SEO strategy.
SEO-focused website design is essential because it helps bring the right people to your website. But that’s just half the battle. Once a customer reaches your website, its design is what keeps them there, encouraging them to engage and act.
Good website design also relies on great copy that helps you establish authority by presenting content in the right way for the right audience. High-quality, relevant content is what persuades your audience to purchase your goods or services, revisit your site, and recommend it to others.
Other ways to improve your SEO results with website design include:
Mobile traffic now accounts for nearly half of all global web traffic, and it’s rumored the mobile experience is Google’s top-ranking algorithm. No matter what size your business is, you must offer great mobile user experiences if you want to increase conversion rates. Doing so can improve your SEO directly and indirectly, so be sure to allocate sufficient resources to ensure a great mobile experience.
Websites designed with SEO in mind can convince people to visit your website, but of course, that’s only the start of their customer journey. Once a visitor lands on one of your website’s pages, they must have a clear idea of what action they need to take next, be it buying a product or service, signing up for a webinar, or downloading a freebie.
Strong calls to action (CTAs) communicate the right messages and play a significant role in directing a user’s attention. You want CTAs that stand out with visuals and colors that reflect your brand and enhance a visitors' experience.
Despite the power of SEO, brands should not solely rely on it to boost conversions. That’s because it can take anywhere from six to eight marketing “touches” to generate a conversion. And with consumers now being exposed to up to ten thousand ads every day, they’ve learned to ignore many online advertising strategies, meaning it can take even more interactions to convert them.
Visitors to your website come from many different sources, including digital ads, word-of-mouth recommendations, and social media efforts. If they can’t find the information they need to act quickly, they may exit your website and look elsewhere. Offering free downloads or other resources can keep them engaged while you build trust and authority and hopefully capture their contact information to use in your email marketing campaigns.
An effective website doesn’t have to include tons of bells and whistles. It’s best to avoid over-engineering your site, as it can lead to a decrease in organic search visibility. Simple URLs, for instance, are easier for visitors to remember and can also increase the click-through rate (CTR) of your organic listing because users see what page they are being led to easily.
Every business wants an attractive website, but good website design is much more than aesthetics. It includes everything from site structure to usability and other factors which have a huge impact on its SEO success. As your business evolves and grows, it’s important not to forget about updating and revising your website to keep it aligned with your new goals. As search engines change their algorithms and your audience’s tastes and preferences change, there’s always room for improvement!
Building an SEO-rich website has many advantages and can lead to long-term exponential growth. When you invest in SEO website design as part of your internet marketing strategy, you build credibility and trust with your audience and increase your bottom line. Smart WSI Marketing is an Edmonton digital marketing agency that helps businesses achieve long-term success with website designs that are as SEO-equipped as they need to be. Contact us today to learn more.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
You’re a busy business owner. You've got your website up, your social media buzzing, and your products or services are top-notch. But how do you know if your digital marketing efforts are actually paying off? Enter the world of digital marketing analytics for small businesses Read More…
An Owners Guide to Leveraging AI to DIY Your Digital Marketing Strategy for Local Small Businesses
The use of AI in digital marketing is definitely on the rise, and it’s a trend that you’ll need to get on to keep up with your competitors. Below is a list of AI tools that we have researched and tested, and how they can fit into your digital marketing strategy. Read More…
Having a well-defined and tailored digital marketing strategy is essential for the success of any small business. With the right approach, you can effectively reach your target audience, drive traffic to your website, and ultimately increase your conversions and sales. Read More…
These days small businesses rely heavily on effective marketing strategies to thrive in a competitive marketplace. To make informed decisions, it's crucial for these businesses to understand what is working and what's not when it comes to their marketing efforts. Read More…
Are you looking to enhance the online presence of your small business and gain recognition in your community? Look no further! In this in-depth guide, our local search engine optimization company will break down the process of local SEO, focusing on critical components such as Google My Business listings, local keywords, and review management. Read More…
Unleashing the Power of AI: Transforming the Future of Marketing and Communications
The Alberta Machine Intelligence Institute (AMII) recently organized an event exploring the profound impact of Artificial Intelligence (AI) on the future of marketing and communications. Let’s delve into our key takeaways from the event and discuss the potential of AI in shaping the future of marketing and communications. Read More…
How a Full-Service Digital Marketing Agency Leverages Web Design to Increase Your Marketing Returns
It’s not unusual for business owners to think of their websites as mere sales tools. However, your website’s design has an incredible impact on people and profits in ways that go far beyond selling your products and services. Read More…
How a Facebook Ad Management Company Brings You Value Beyond Vanity Metrics
If you want your Facebook Ads to produce better audience engagement and increased sales, a Facebook ad management company can help you leverage and understand more meaningful metrics. Read More…
Why You Shouldn’t Ghost Your Digital Marketing & Advertising Company
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
