We often mention how a good SEO strategy is essential to your overall digital marketing strategy, optimizing your online visibility and
driving more traffic to your website. Building a website that incorporates SEO elements is a fantastic way to attract more customers and get
the best return on your website investment. Smart WSI Marketing is an Edmonton-based internet marketing company that combines web design and
marketing best practices to create SEO-focused websites that look great and help you rank higher. Call us today to discuss a custom
digital marketing strategy to reach your business goals.
The Role of a Website in Your SEO Marketing Strategy
Web design affects user experience and search engine rankings. A poorly designed website that doesn’t consider SEO can lower your SERP
(search engine results page) ranking, which can significantly impact your business’s bottom line.
An SEO-focused website also helps you track quantifiable results like changes in rankings, website traffic, and conversions. For instance,
you can see every user’s buying journey, including the website pages they engaged with, how long they stayed on the page, and whether they
took specific actions.
Is SEO More Important Than Website Design?
The short answer is no; the two are equally important. Moreover, how your website is designed can make or break your SEO efforts.
When most people think of SEO, they usually picture keywords, search engines, and meta descriptions. They also tend to appreciate the role
content marketing plays in their SEO efforts. Yet, website design isn’t something that’s typically seen as vital to an SEO strategy.
SEO-focused website design is essential because it helps bring the right people to your website. But that’s just half the battle. Once a
customer reaches your website, its design is what keeps them there, encouraging them to engage and act.
Good website design also relies on great copy that helps you establish authority by presenting content in the right way for the right
audience. High-quality, relevant content is what persuades your audience to purchase your goods or services, revisit your site, and
recommend it to others.
Mobile traffic now accounts for nearly half of all global web traffic, and it’s rumored the mobile experience is Google’s top-ranking
algorithm. No matter what size your business is, you must offer great mobile user experiences if you want to increase conversion rates.
Doing so can improve your SEO directly and indirectly, so be sure to allocate sufficient resources to ensure a great mobile experience.
2. Clear and compelling calls to action
Websites designed with SEO in mind can convince people to visit your website, but of course, that’s only the start of their customer
journey. Once a visitor lands on one of your website’s pages, they must have a clear idea of what action they need to take next, be it
buying a product or service, signing up for a webinar, or downloading a freebie.
Strong calls to action (CTAs) communicate the right messages and play a significant role in directing a user’s attention. You want CTAs that
stand out with visuals and colors that reflect your brand and enhance a visitors' experience.
3. Free downloads or other resources
Despite the power of SEO, brands should not solely rely on it to boost conversions. That’s because it can take anywhere from six to eight
marketing “touches” to generate a conversion. And with consumers now being exposed to up to ten thousand ads every day, they’ve learned to
ignore many online advertising strategies, meaning it can take even more interactions to convert them.
Visitors to your website come from many different sources, including digital ads, word-of-mouth recommendations, and social media efforts.
If they can’t find the information they need to act quickly, they may exit your website and look elsewhere. Offering free downloads or other
resources can keep them engaged while you build trust and authority and hopefully capture their contact information to use in your email
4. Keeping it simple
An effective website doesn’t have to include tons of bells and whistles. It’s best to avoid over-engineering your site, as it can lead
to a decrease in organic search visibility. Simple URLs, for instance, are easier for visitors to remember and can also increase the
click-through rate (CTR) of your organic listing because users see what page they are being led to easily.
5. Continuous improvement
Every business wants an attractive website, but good website design is much more than aesthetics. It includes everything from site structure
to usability and other factors which have a huge impact on its SEO success. As your business evolves and grows, it’s important not to
forget about updating and revising your website to keep it aligned with your new goals. As search engines change their algorithms and your
audience’s tastes and preferences change, there’s always room for improvement!
How An Online Marketing Agency Can Help
Building an SEO-rich website has many advantages and can lead to long-term exponential growth. When you invest in SEO website design as part
of your internet marketing strategy, you build credibility and trust with your audience and increase your bottom line. Smart WSI Marketing
is an Edmonton digital marketing agency that helps businesses achieve long-term success with website designs that are as SEO-equipped as
they need to be. Contact us today to learn more.
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
We’ve all heard the expression “less is more,” and when it comes to comes to some things, that is absolutely true. When it comes to SEO
efforts, however, local search engine optimization agencies have learned that that is not the case.
If you aren’t familiar with geofencing, it’s time to learn about how this digital marketing strategy can help you. It’s a terrific way to
build brand awareness and boost click-through rates and conversions.
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads
that entice the platform’s users to purchase your products or services.
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web
design to provide users a great mobile experience with your local business.