A Guide To Internet Marketing For Seasonal Business

Many businesses are seasonal. If you operate a business that doesn’t typically have a steady year-round revenue stream, the off-season can seem like a great time to cut back on your internet marketing efforts and save a few dollars in the process. However, the off-season can be the perfect time to partner with an agency to concentrate on your digital marketing efforts. Smart WSI Marketing is an internet marketing company specializing in digital marketing techniques designed to work for you even in slower periods. Contact us to learn more. 

Develop a Year-Round Internet Marketing Strategy 

Believe it or not, a consistent, year-round marketing strategy helps generate more sales during your busy time. How? When you invest in digital marketing during your off-season, it works to your benefit in two crucial ways: 

1. It ensures your brand stays top of mind with your audience. Creating what we call memorability is not an occasional effort. It requires hard work and consistency in staying in touch with your audience. 


2. If your business is in a highly competitive sector, off-season internet marketing keeps you ahead of your competition. Engaging, educating, and entertaining your audience during downtimes works to establish relationships and helps people understand the benefits of what you offer.  

A smoothly operating, all-year marketing effort also makes it easier to add additional techniques like geofencing and email marketing during busy times.  

Off-Season Digital Campaign Ideas 

Here are just a few strategies you can work on during the slow season so that your business thrives during busy times. 

• Search engine optimization (SEO) campaigns give you plenty of time to build momentum and get your website ranked well ahead of your busy season. 
  
• Continue to create great content on your website, social media accounts, and in your email marketing. Compelling content that speaks to your audience’s interests and needs adds credibility to your brand and sets your business up as an expert in your field. 
  
• PPC or pay-per-click advertising campaigns during slower times is like a paid version of SEO. You can keep the ads you run to a minimum, but the off-season is a good time to strategize the ads you’ll run as your on-season approaches. 
  
• Upgrade your website design or redesign it for eCommerce. A well-designed site increases traffic, leads, and conversions. 
  
• Your business may be seasonal, but social media is an everyday affair. Posts that share interesting facts, offer tips, or build anticipation are all good audience magnets. For example, if you operate a lawn care and landscaping business, you can post information on indoor gardening and advise on things like when to invest in bulbs for the spring. 
  

Internet Marketing Agency for Seasonal Business 

Even if your competitors sit out the off-season, you should invest in your digital marketing efforts all year long. Improving website content and PPC and SEO campaigns while strategically using social media elevates your brand’s profile and gives you an enviable edge. Smart WSI Marketing is an Edmonton digital marketing agency that can help you turn slow times into profitable times. To learn more about all the online marketing services we offer, reach out to us today.

Lynne Motkoski, Digital Marketing Strategist

Specialty: Digital Marketing Strategies
Education: MA Communications & Technology, BComm [U Alberta]
Author: The Online Marketing Handbook for Busy Entrepreneurs (coming soon)

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Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.

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