Can a Local SEO Company Keep Your Business Ahead of the Game?
Search engine optimization (SEO) is an ongoing process. To play the local SEO game effectively requires finding new ways and employing
proven methods to ensure your business remains highly visible to local customers. A skilled SEO agency continuously adapts to changing SEO
strategies to maintain and improve traffic on your website. Smart WSI Marketing is an Edmonton SEO company that uses the latest in local SEO
tactics to keep your business not only in the online game but ahead of the competition. Call us today to discuss a digital marketing
strategy for your business!
Local SEO and Content
Routinely posting relevant and useful content like blog posts, social media posts, and customer testimonials is still the number one way to:
- Attract people to your website.
- Get your site noticed by search engines like Google.
To keep information relevant, you need to constantly update and add to it, so your audience has a reason to keep coming back. Whether you
want people to visit your eCommerce website, physical retail location, or both, high-quality content is the way to play.
Keywords are a driving force behind online searches and essential to search engine optimization. Like everything else in digital marketing,
the use of keywords in SEO continues to evolve. Keyword research has changed dramatically over the past decade. We’ve gone from keyword
stuffing, which is now considered spam, to researching keywords that get a website ranked well in organic searches. An SEO expert uses
keyword research to understand a potential customer’s intent because Google is focused on providing its users with the best results
to their query. When you fulfill your customers’ needs, you’re also helping Google rank you better.
While some argue they’re not as important as they once were, many SEO experts believe backlinks are still a crucial part of Google’s
PageRank algorithm. Search engines like Google love authority websites. One of the best ways to signal authority to Google is with the
number of links your site has from other trustworthy sites.
Website pages can rank without multiple backlinks, but that’s usually after the site has already established its authority. For example,
when a major news site like Forbes puts up a story, it will often rank on the first page without any direct links.
The better your site’s SEO performance, the more links you’ll acquire through content creation, reviews, and partners. Internal link
building is also effective, as it creates website structure and helps Google index your site’s pages.
Edmonton SEO Services for the Win
Quality content, relevant keywords, and links are just three of the ways to keep your business’ website at the top of its local SEO game.
Smart WSI Marketing is an Edmonton SEO company with a proven track record of helping local Alberta businesses like yours rank better and
attract local customers who need exactly what you offer. To learn more, contact us