Search engine optimization (SEO) is an ongoing process. To play the local SEO game effectively requires finding new ways and employing proven methods to ensure your business remains highly visible to local customers. A skilled SEO agency continuously adapts to changing SEO strategies to maintain and improve traffic on your website. Smart WSI Marketing is an Edmonton SEO company that uses the latest in local SEO tactics to keep your business not only in the online game but ahead of the competition. Call us today to discuss a digital marketing strategy for your business!
Routinely posting relevant and useful content like blog posts, social media posts, and customer testimonials is still the number one way to:
To keep information relevant, you need to constantly update and add to it, so your audience has a reason to keep coming back. Whether you want people to visit your eCommerce website, physical retail location, or both, high-quality content is the way to play.
Keywords are a driving force behind online searches and essential to search engine optimization. Like everything else in digital marketing, the use of keywords in SEO continues to evolve. Keyword research has changed dramatically over the past decade. We’ve gone from keyword stuffing, which is now considered spam, to researching keywords that get a website ranked well in organic searches. An SEO expert uses keyword research to understand a potential customer’s intent because Google is focused on providing its users with the best results to their query. When you fulfill your customers’ needs, you’re also helping Google rank you better.
While some argue they’re not as important as they once were, many SEO experts believe backlinks are still a crucial part of Google’s PageRank algorithm. Search engines like Google love authority websites. One of the best ways to signal authority to Google is with the number of links your site has from other trustworthy sites.
Website pages can rank without multiple backlinks, but that’s usually after the site has already established its authority. For example, when a major news site like Forbes puts up a story, it will often rank on the first page without any direct links.
The better your site’s SEO performance, the more links you’ll acquire through content creation, reviews, and partners. Internal link building is also effective, as it creates website structure and helps Google index your site’s pages.
Quality content, relevant keywords, and links are just three of the ways to keep your business’ website at the top of its local SEO game. Smart WSI Marketing is an Edmonton SEO company with a proven track record of helping local Alberta businesses like yours rank better and attract local customers who need exactly what you offer. To learn more, contact us today.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
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