Grow Your Home Improvement Company With Internet Marketing
Home improvement is a highly competitive industry that requires an innovative marketing strategy to get your business seen by the right
people who need your services. Also called online marketing, internet marketing is the process of promoting your business over the internet
using different tools designed to drive traffic, leads, and sales. Smart WSI Marketing is an Edmonton internet marketing company dedicated
to helping you reach the right audiences and convert them to long term loyal customers. Call
us today to
get started on a marketing strategy to grow your home improvement business!
The Advantages of Working with an Internet Marketing Company
Filled with videos, news articles, eCommerce sites, social media platforms, and more, the internet can be an overwhelming and
all-encompassing entity. Findings ways to differentiate your products and services online isn’t easy, but it is so very important. As
Wikipedia’s Jimmy Wales said it best: “If it isn’t on Google, it doesn’t exist”. When you work with an agency that specializes
in digital marketing, you’re able to leverage digital channels like search engines, social media, and your website to share details about
your products and services with your ideal audience.
How does internet marketing compare to traditional marketing like print, radio, and television ads? To start, multiple studies show that the
cost of digital marketing is more than 60% less per lead than traditional methods. Because you can measure in real-time how well your ads
and content are performing, it’s easy to tweak and change campaigns mid-stream.
Help Your Customers Find You
Home improvement companies rely on a high level of trust, customer interaction, and referrals to attract new customers. Cultivating a
unique, modern, and professional digital presence that adequately conveys these intangible traits is one of the most beneficial results that
comes from working with an experienced internet marketing company.
A digital marketing agency works with you to define, find, and market to your ideal target audience. Using criteria like demographics,
interests, customer behaviors, and popular search terms, you’re able to broadcast your message to those people who are most likely to use
your services. With tools and techniques like SEO, paid search ads, retargeting, social media ads, and reputation management, an internet
marketing company makes sure customers find exactly what they’re looking for—you!
Home Improvement Online Marketing Done Right
The world of digital marketing is dynamic and ever-changing. An internet marketing company that stays up to date with new industry
developments can be a valuable trusted partner in making sure your business is keeping up with the times as well. To a newbie, internet
marketing can appear to be all gimmicks and tricks. But done right, it’s an effective long-term marketing strategy that can take your home
improvement company to the next level. If you’re intrigued by how internet marketing can help you grow your business, Smart WSI Marketing is
an Edmonton digital marketing agency specializing in developing digital marketing strategies that help you reach more of the right
customers. Contact us to learn more.
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
If you want your Facebook Ads to produce better audience engagement and increased sales, a Facebook ad management company can help you
leverage and understand more meaningful metrics.
Read More…
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
Read More…
The robots are not taking over! Not yet anyway. We’ve spent some time with ChatGPT in particular to learn just how much this AI tool can
actually do and how we can leverage it.
Read More…
We’ve all heard the expression “less is more,” and when it comes to comes to some things, that is absolutely true. When it comes to SEO
efforts, however, local search engine optimization agencies have learned that that is not the case.
Read More…
If you aren’t familiar with geofencing, it’s time to learn about how this digital marketing strategy can help you. It’s a terrific way to
build brand awareness and boost click-through rates and conversions.
Read More…
Is SEO better than pay-per-click advertising services? Or does PPC deliver better results than SEO? What really matters, in our opinion, is
how well they can work together.
Read More…
When you want to attract more customers but don’t have the time to take on promoting your business, a digital marketing agency can play a
vital role in raising your brand’s awareness.
Read More…
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads
that entice the platform’s users to purchase your products or services.
Read More…
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web
design to provide users a great mobile experience with your local business.
Read More…