How Advanced Targeting Will Benefit Your Facebook Marketing Strategy
Facebook began in 2004 as a simple online directory to connect students at colleges, namely Harvard University, but has come a long way and
evolved into the most widely used social platform worldwide. Facebook is now available to everybody and anybody and has over 2 billion
monthly active users. With nearly everyone on Facebook, you can take advantage of this massive database to turn potential customers into
repeat buyers. Contact us to learn more.
With Advanced Facebook Ad targeting you can structure your campaign to focus on people who are most likely to become customers. Think about
the information you share about yourself on Facebook – all of this information can be used for marketing purposes.
Understanding the persona of your buyer is so important in running effective marketing campaigns. What kind of jobs do these people have?
Where do they live? What are their interests?
With Facebook you can target custom audiences based off of a variety of factors such as:
Field of Study
Industry of employment
Existing Connections to Your Business
You can incorporate lookalikes in conjunction with custom audience targeting or on its own by uploading an email list. Facebook will then
cross-reference your uploaded customer list with its users to find similarities in your customers and target a new audience based off of
these key criteria. This also allows you to reach existing customers in another medium, which can grow brand loyalty.
With the ability to layer targeting, and combine behaviours, demographics, and geolocations, you can match ad offers to incredibly specific
audiences of Facebook users. You can target bilingual, 30-something, married, male nurses who like sports video games, and live in Sherwood
Park, if that is who your product is best suited to! Weirdly specific, right? With advanced targeting Facebook ads, you are able to get your
ads to exactly who you want to see them.
Facebook is far too prevalent of a platform to ignore. With the largest user base of any social media to date, and users of all age groups,
Facebook provides business with the second biggest advertising opportunity, only coming in second to search engines! Guaranteed, your
audience is on Facebook. Take advantage of their amazing targeting abilities to find them, get your ads in front of the right people and get
valuable metrics on your campaign. Call our team at Smart WSI Marketing to help you get the most out of your Facebook ad campaigns!
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
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