Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Successful digital marketing relies on multiple tools: user friendly website design, on page SEO, eCommerce platforms, social media strategies, and more. For businesses that sell products online, mastering the world of eCommerce takes time and effort. With the right strategies and tools, though, you can create an appealing online presence that engages, converts, and keeps customers coming back. Smart WSI Marketing is an Edmonton website design company that can help your business capture an online audience and transform them into loyal customers. Contact us to learn more.
The term eCommerce simply means electronic commerce or selling products online. But what does it mean to sell online, and what tools are involved in doing it successfully? This is where an eCommerce ecosystem comes into play. Just like an environmental ecosystem is a community of living organisms that interact with each other, an eCommerce ecosystem is the complex network or interconnected processes that make up an eCommerce business.
An eCommerce ecosystem can include an eCommerce website, CRM system, online marketing tools, marketplaces, payment gateways, and inventory, shipping, and accounting software. Not every business uses every tool, but you’ll typically use at least a few of them.
Canada is home to nearly 38 million people. In 2019, approximately 28 million of them made an online purchase and spent almost $1.85 billion CAD doing so. With online sales growing faster than offline ones, it makes sense to jump into the eCommerce arena. Your business’ eCommerce web design plays a big role in helping to capture your share of the market. Here’s how to get it right.
Mobile-ready website design. Technological advances are making it easier than ever for people to shop on their phones; around 2 billion people made a purchase in 2019 from a mobile device. It’s easy to see why all good eCommerce website design must ensure a site is mobile friendly. With experts predicting mobile commerce to grow nearly 70% by 2022, your web design must accommodate this switch to smaller screens with features like simpler navigation, faster loading times, and concise content.
Manage and streamline shipping. The shipping options you choose have a huge impact on the customer experience. The most successful online merchants use a number of strategic shipping choices to set themselves apart from their competitors. The top four are designed to increase conversions and average order value while decreasing costs and improving operational efficiency: free in-store pickup, same-day delivery, free shipping, and flat-rate.
Develop an online marketing strategy. Internet marketing uses different tools such as SEO, paid search ads, and reputation management to drive traffic, leads, and sales. Done right, it helps customers find you, builds trust, and improves your local presence.
An experienced digital marketing agency that specializes in top-performing eCommerce website design can help you get the most out of your online efforts. Edmonton website design company Smart WSI Marketing builds eCommerce websites that help you and your products or services reach a wider audience. Get in touch with us today to learn more.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Boosting eCommerce Success Through SEO
For eCommerce websites, Search Engine Optimization (SEO) isn't just a strategy; it's a vital lifeline. eCommerce SEO is the art and science of making your online store more visible in the search engine results pages (SERPs). Read More…
Just because a visitor is not ready to make a purchase as soon as they find your business online, that doesn't necessarily mean that you’ve lost that customer forever! Through the power of remarketing, you can coax those customers back to you and convert them into happy first-time customers. Read More…
How Poorly Designed Review Automations Can Hurt Even Big Box Retailers
We’re all fairly familiar with automated review request phone calls from large companies at this point. And while they feel a little impersonal, they serve their purpose. But I’m going to tell you the story of a review call gone wrong, and how even the big box companies can flub their review process through poorly designed automations. Read More…
Backlinks & Reviews: Things You Should Absolutely NEVER Purchase
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of two things: get more backlinks and get more reviews. Read More…
What is Digital Marketing Anyway?
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing? Read More…
Why Your Website and Marketing Assets Are Crucial When Selling Your Business
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your website and marketing assets. Read More…
Your Google Business Profile: What You Can Control vs. What Google Manages
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile (formerly known as Google My Business and even earlier Google+/Google Places). Read More…
Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO). Read More…