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How Can You Improve Sales on Your eCommerce Website?

How Can You Improve Sales on Your eCommerce Website?

Social media campaigns, building brand awareness, and providing exceptional customer service are all great techniques for improving sales on your eCommerce website. If you sell products online, a great eCommerce website design contributes to your sales success by boosting conversions. Smart WSI Marketing an Edmonton website design company that specializes in eCommerce web design. Contact us today to learn more about how our web design services can help boost your online sales.

eCommerce Website Design That Sells

Many businesses that sell products online aren’t aware of just how vital web design is to their eCommerce success. Getting customers to your online store, though, is a lot different from getting them to a physical retail space. If your eCommerce website isn’t easily discoverable and isn’t regularly updated, you’re marketing to a void.

If your eCommerce website isn’t performing the way you want it to, here are some ways a digital marketing agency can help you improve sales.

Build Brand Awareness

By now, you probably know that how people perceive your brand can have a big impact on buyer trust and loyalty. It can even affect your SEO efforts. By focusing on delivering quality products and customer service, you can boost brand awareness. A full-service digital marketing agency can help you engage and convert your target audience more quickly through brand awareness strategies.

Email List and Marketing

Email marketing for eCommerce keeps you regularly engaged with your customers. Unlike social media platforms, you have total control over your email list. Grow it by gathering quality leads and then commit to staying connected with new and long-term customers to position your brand ahead of your competition.

Meet Your Customers Where They Socialize Online

Leveraging social media marketing is a sure-fire way to drive more visitors to your website. Most social media platforms now have free built-in business solutions like advertising, selling, and customer service, all great tools for pushing the needle on sales.

Use Data Analysis to Improve Your Digital Marketing Strategy

One of the best features of online marketing is being able to test which strategies are and aren’t working. You can use the data you collect to make changes to campaigns and even improve products and services.

Put Yourself in Your Customers’ Shoes

If you shop online yourself, you know nothing is more frustrating than:

  • Adding a product to your cart and then being told it’s sold out or on back-order.
  • Filling out a long payment form and then finding out shipping costs more than the product you’re buying!
  • Being led to a site through a promotional link and then being told your purchase doesn’t qualify for the discount.

It only takes one bad experience on an eCommerce site to lose a customer forever. Your web design strategy should aim for a seamless customer experience that’s superior to the one your competitors offer and that keeps customers coming back time and again.

Boost Sales with Great eCommerce Website Design

Smart WSI is an Edmonton website design company specializing in top-performing eCommerce web design for local Alberta businesses. Get in touch with us today to learn how our expertise can help improve sales on your eCommerce website.

Lynne team member
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing Strategies
Education: MA Communications & Technology, BComm [U Alberta]
Author: The Online Marketing Handbook for Busy Entrepreneurs (coming soon)

Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.

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