How Digital Marketing Expertise Lends To Building A Successful Website
Today, you need a website that promotes your brand and boosts your bottom line. That means investing in web design that’s visually
appealing, easy to navigate on any device, and consistently converts. Smart WSI Marketing is an Edmonton website design company that builds
custom sites that are SEO optimized, drive leads, and make your business more competitive. Contact
today for a consultation to develop a website and online presence that attracts customers to grow your revenues online.
How Website Design Fits into a Marketing Strategy
Website design has changed dramatically over the past 20 years – even the past 5 years. What were once basically online brochures or yellow
page listings, they now have the capacity to house entire e-Commerce businesses. That makes them an essential element of any digital
Whether you’re starting your web design from scratch or redesigning an existing site, it’s important that the new site works in tandem with
your marketing strategy. It’s one of the best ways to ensure you deliver a seamless customer experience that keeps people coming back for
Your website is often the first impression people get of your business. It’s also the place they return to for customer service or to
reorder. You want every experience they have to be an enjoyable one. That’s why a well-designed site starts long before you choose visuals
and create content. It involves setting out your goals, defining your target audiences, and building a consistent brand.
Web Design and Digital Marketing
Of course, all good website design is aesthetically pleasing but it must also employ strategic marketing techniques such as SEO (search
engine optimization). It starts with understanding the difference between the two concepts:
Web design means planning, creating, and updating websites as well as things like information architecture, user interface, layout, and
Digital marketing includes advertising and other messaging delivered through digital channels such as search engines, social media, mobile
apps, email, and websites.
While web design is crucial to your marketing efforts, it’s one part of an overall digital marketing strategy and should complement your
other marketing efforts such as PPC (pay-per-click). A digital marketing agency that also understands the ins-and-outs of building a good
website can be one of your most valuable partners in staying ahead of the competition.
Digital Expertise Equals Exceptional Website Design
The search for a web design agency that fits the needs of your business doesn’t have to be overwhelming. The key is to find one that’s able
to create a customer-centric website designed to complement all your digital marketing efforts. Smart WSI Marketing is an Edmonton website
design company that’s committed to delivering extraordinary digital marketing and website design results. Contact us today to learn more
about how we use our digital marketing expertise to create innovative approaches to marketing your business.
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
We’ve all heard the expression “less is more,” and when it comes to comes to some things, that is absolutely true. When it comes to SEO
efforts, however, local search engine optimization agencies have learned that that is not the case.
If you aren’t familiar with geofencing, it’s time to learn about how this digital marketing strategy can help you. It’s a terrific way to
build brand awareness and boost click-through rates and conversions.
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads
that entice the platform’s users to purchase your products or services.
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web
design to provide users a great mobile experience with your local business.