Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Today, you need a website that promotes your brand and boosts your bottom line. That means investing in web design that’s visually appealing, easy to navigate on any device, and consistently converts. Smart WSI Marketing is an Edmonton website design company that builds custom sites that are SEO optimized, drive leads, and make your business more competitive. Contact us today for a consultation to develop a website and online presence that attracts customers to grow your revenues online.
Website design has changed dramatically over the past 20 years – even the past 5 years. What were once basically online brochures or yellow page listings, they now have the capacity to house entire e-Commerce businesses. That makes them an essential element of any digital marketing strategy.
Whether you’re starting your web design from scratch or redesigning an existing site, it’s important that the new site works in tandem with your marketing strategy. It’s one of the best ways to ensure you deliver a seamless customer experience that keeps people coming back for more.
Your website is often the first impression people get of your business. It’s also the place they return to for customer service or to reorder. You want every experience they have to be an enjoyable one. That’s why a well-designed site starts long before you choose visuals and create content. It involves setting out your goals, defining your target audiences, and building a consistent brand.
Of course, all good website design is aesthetically pleasing but it must also employ strategic marketing techniques such as SEO (search engine optimization). It starts with understanding the difference between the two concepts:
Web design means planning, creating, and updating websites as well as things like information architecture, user interface, layout, and content.
Digital marketing includes advertising and other messaging delivered through digital channels such as search engines, social media, mobile apps, email, and websites.
While web design is crucial to your marketing efforts, it’s one part of an overall digital marketing strategy and should complement your other marketing efforts such as PPC (pay-per-click). A digital marketing agency that also understands the ins-and-outs of building a good website can be one of your most valuable partners in staying ahead of the competition.
The search for a web design agency that fits the needs of your business doesn’t have to be overwhelming. The key is to find one that’s able to create a customer-centric website designed to complement all your digital marketing efforts. Smart WSI Marketing is an Edmonton website design company that’s committed to delivering extraordinary digital marketing and website design results. Contact us today to learn more about how we use our digital marketing expertise to create innovative approaches to marketing your business.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Boosting eCommerce Success Through SEO
For eCommerce websites, Search Engine Optimization (SEO) isn't just a strategy; it's a vital lifeline. eCommerce SEO is the art and science of making your online store more visible in the search engine results pages (SERPs). Read More…
Just because a visitor is not ready to make a purchase as soon as they find your business online, that doesn't necessarily mean that you’ve lost that customer forever! Through the power of remarketing, you can coax those customers back to you and convert them into happy first-time customers. Read More…
How Poorly Designed Review Automations Can Hurt Even Big Box Retailers
We’re all fairly familiar with automated review request phone calls from large companies at this point. And while they feel a little impersonal, they serve their purpose. But I’m going to tell you the story of a review call gone wrong, and how even the big box companies can flub their review process through poorly designed automations. Read More…
Backlinks & Reviews: Things You Should Absolutely NEVER Purchase
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of two things: get more backlinks and get more reviews. Read More…
What is Digital Marketing Anyway?
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing? Read More…
Why Your Website and Marketing Assets Are Crucial When Selling Your Business
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your website and marketing assets. Read More…
Your Google Business Profile: What You Can Control vs. What Google Manages
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile (formerly known as Google My Business and even earlier Google+/Google Places). Read More…
Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO). Read More…