Today, you need a website that promotes your brand and boosts your bottom line. That means investing in web design that’s visually appealing, easy to navigate on any device, and consistently converts. Smart WSI Marketing is an Edmonton website design company that builds custom sites that are SEO optimized, drive leads, and make your business more competitive. Contact us today for a consultation to develop a website and online presence that attracts customers to grow your revenues online.
Website design has changed dramatically over the past 20 years – even the past 5 years. What were once basically online brochures or yellow page listings, they now have the capacity to house entire e-Commerce businesses. That makes them an essential element of any digital marketing strategy.
Whether you’re starting your web design from scratch or redesigning an existing site, it’s important that the new site works in tandem with your marketing strategy. It’s one of the best ways to ensure you deliver a seamless customer experience that keeps people coming back for more.
Your website is often the first impression people get of your business. It’s also the place they return to for customer service or to reorder. You want every experience they have to be an enjoyable one. That’s why a well-designed site starts long before you choose visuals and create content. It involves setting out your goals, defining your target audiences, and building a consistent brand.
Of course, all good website design is aesthetically pleasing but it must also employ strategic marketing techniques such as SEO (search engine optimization). It starts with understanding the difference between the two concepts:
Web design means planning, creating, and updating websites as well as things like information architecture, user interface, layout, and content.
Digital marketing includes advertising and other messaging delivered through digital channels such as search engines, social media, mobile apps, email, and websites.
While web design is crucial to your marketing efforts, it’s one part of an overall digital marketing strategy and should complement your other marketing efforts such as PPC (pay-per-click). A digital marketing agency that also understands the ins-and-outs of building a good website can be one of your most valuable partners in staying ahead of the competition.
The search for a web design agency that fits the needs of your business doesn’t have to be overwhelming. The key is to find one that’s able to create a customer-centric website designed to complement all your digital marketing efforts. Smart WSI Marketing is an Edmonton website design company that’s committed to delivering extraordinary digital marketing and website design results. Contact us today to learn more about how we use our digital marketing expertise to create innovative approaches to marketing your business.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
You’re a busy business owner. You've got your website up, your social media buzzing, and your products or services are top-notch. But how do you know if your digital marketing efforts are actually paying off? Enter the world of digital marketing analytics for small businesses Read More…
An Owners Guide to Leveraging AI to DIY Your Digital Marketing Strategy for Local Small Businesses
The use of AI in digital marketing is definitely on the rise, and it’s a trend that you’ll need to get on to keep up with your competitors. Below is a list of AI tools that we have researched and tested, and how they can fit into your digital marketing strategy. Read More…
Having a well-defined and tailored digital marketing strategy is essential for the success of any small business. With the right approach, you can effectively reach your target audience, drive traffic to your website, and ultimately increase your conversions and sales. Read More…
These days small businesses rely heavily on effective marketing strategies to thrive in a competitive marketplace. To make informed decisions, it's crucial for these businesses to understand what is working and what's not when it comes to their marketing efforts. Read More…
Are you looking to enhance the online presence of your small business and gain recognition in your community? Look no further! In this in-depth guide, our local search engine optimization company will break down the process of local SEO, focusing on critical components such as Google My Business listings, local keywords, and review management. Read More…
Unleashing the Power of AI: Transforming the Future of Marketing and Communications
The Alberta Machine Intelligence Institute (AMII) recently organized an event exploring the profound impact of Artificial Intelligence (AI) on the future of marketing and communications. Let’s delve into our key takeaways from the event and discuss the potential of AI in shaping the future of marketing and communications. Read More…
How a Full-Service Digital Marketing Agency Leverages Web Design to Increase Your Marketing Returns
It’s not unusual for business owners to think of their websites as mere sales tools. However, your website’s design has an incredible impact on people and profits in ways that go far beyond selling your products and services. Read More…
How a Facebook Ad Management Company Brings You Value Beyond Vanity Metrics
If you want your Facebook Ads to produce better audience engagement and increased sales, a Facebook ad management company can help you leverage and understand more meaningful metrics. Read More…
Why You Shouldn’t Ghost Your Digital Marketing & Advertising Company
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
