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How Digital Marketing Expertise Lends To Building A Successful Website

How Digital Marketing Expertise Lends to Building a Successful Website

Today, you need a website that promotes your brand and boosts your bottom line. That means investing in web design that’s visually appealing, easy to navigate on any device, and consistently converts. Smart WSI Marketing is an Edmonton website design company that builds custom sites that are SEO optimized, drive leads, and make your business more competitive. Contact us today for a consultation to develop a website and online presence that attracts customers to grow your revenues online.  

How Website Design Fits into a Marketing Strategy

Website design has changed dramatically over the past 20 years – even the past 5 years. What were once basically online brochures or yellow page listings, they now have the capacity to house entire e-Commerce businesses. That makes them an essential element of any digital marketing strategy. 

Whether you’re starting your web design from scratch or redesigning an existing site, it’s important that the new site works in tandem with your marketing strategy. It’s one of the best ways to ensure you deliver a seamless customer experience that keeps people coming back for more. 

Your website is often the first impression people get of your business. It’s also the place they return to for customer service or to reorder. You want every experience they have to be an enjoyable one. That’s why a well-designed site starts long before you choose visuals and create content. It involves setting out your goals, defining your target audiences, and building a consistent brand.  

Web Design and Digital Marketing 

Of course, all good website design is aesthetically pleasing but it must also employ strategic marketing techniques such as SEO (search engine optimization). It starts with understanding the difference between the two concepts: 

Web design means planning, creating, and updating websites as well as things like information architecture, user interface, layout, and content. 

Digital marketing includes advertising and other messaging delivered through digital channels such as search engines, social media, mobile apps, email, and websites.  

While web design is crucial to your marketing efforts, it’s one part of an overall digital marketing strategy and should complement your other marketing efforts such as PPC (pay-per-click). A digital marketing agency that also understands the ins-and-outs of building a good website can be one of your most valuable partners in staying ahead of the competition. 

Digital Expertise Equals Exceptional Website Design 

The search for a web design agency that fits the needs of your business doesn’t have to be overwhelming. The key is to find one that’s able to create a customer-centric website designed to complement all your digital marketing efforts. Smart WSI Marketing is an Edmonton website design company that’s committed to delivering extraordinary digital marketing and website design results. Contact us today to learn more about how we use our digital marketing expertise to create innovative approaches to marketing your business. 

Lynne team member
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing Strategies
Education: MA Communications & Technology, BComm [U Alberta]
Author: The Online Marketing Handbook for Busy Entrepreneurs (coming soon)

Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.


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