How Google Adwords Ppc Can Target Specific Potential Customers
In the world we are today, with an influx of products and information, marketing is the most important tool a business has to help grow
their business. There are two main forms of marketing which are digital marketing (pay-per-click, SEO, etc) and traditional marketing
(billboards, radio, TV, etc). Digital marketing is more versatile, less costly, and allows for ample reporting. One of the most important
digital marketing strategies is the utilization of Google Adwords PPC for your Edmonton
business.
What is Google Adwords PPC?
Pay-per-click (PPC) is internet-based advertising where advertisers pay a certain fee whenever one of their ads is clicked. Google Adwords
is the most popular PPC advertising system that enables you to create adverts that appear on Google’s search engine when users are
searching for your products and services. With any marketing, however, the campaign must target a specific audience. Google Adwords PPC
campaigns use keywords and geotargets to reach your desired audience.
Keywords
Determining which keywords are most relevant to what your business offers is the most important step. After that, you can bid to place the
ad in the search results for your selected keywords. For example, if your business installs HVAC systems, you can make sure that people
searching for keywords like “air conditioning system” see your ad. Choosing the right keywords for your Google Adwords PPC campaign is
crucial to driving traffic to your website which results in qualified leads.
Geotargets
Google Adwords PPC enables you to target a specific geographical location like Edmonton. This strategy brings 3 sets of visitors to your
website. These include:
Visitors by physical location- These are visitors who are searching using the keywords you have selected for your campaign and by virtue of
their IP address.
By location of interest- These are the visitors who search specific information on a specific area even if they are not on the specified
location.
By session-based matches- This is where if for example someone looked up on schools located in a specific area then later, on the same
session looks up on restaurants without having to specify a location, results for a previous location search show up on the search engine.
Now is the perfect time to reach your desired audience and drive in new traffic to help your business succeed. If you are looking to launch a
Google Adwords PPC campaign in Edmonton,
contact
us
today!
Lynne Motkoski, Digital Marketing Consultant
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
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