In the world we are today, with an influx of products and information, marketing is the most important tool a business has to help grow their business. There are two main forms of marketing which are digital marketing (pay-per-click, SEO, etc) and traditional marketing (billboards, radio, TV, etc). Digital marketing is more versatile, less costly, and allows for ample reporting. One of the most important digital marketing strategies is the utilization of Google Adwords PPC for your Edmonton business.
Pay-per-click (PPC) is internet-based advertising where advertisers pay a certain fee whenever one of their ads is clicked. Google Adwords is the most popular PPC advertising system that enables you to create adverts that appear on Google’s search engine when users are searching for your products and services. With any marketing, however, the campaign must target a specific audience. Google Adwords PPC campaigns use keywords and geotargets to reach your desired audience.
Determining which keywords are most relevant to what your business offers is the most important step. After that, you can bid to place the ad in the search results for your selected keywords. For example, if your business installs HVAC systems, you can make sure that people searching for keywords like “air conditioning system” see your ad. Choosing the right keywords for your Google Adwords PPC campaign is crucial to driving traffic to your website which results in qualified leads.
Google Adwords PPC enables you to target a specific geographical location like Edmonton. This strategy brings 3 sets of visitors to your website. These include:
Now is the perfect time to reach your desired audience and drive in new traffic to help your business succeed. If you are looking to launch a Google Adwords PPC campaign in Edmonton, contact us today!
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
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