When looking to make a purchase, consumers have a wealth of options to choose from, with eCommerce becoming increasingly more popular. For
businesses that sell products online, social media can be a valuable part of an overall online marketing strategy. Smart WSI Marketing is an
Edmonton eCommerce website design company that can show you how to use social media to grow brand awareness and bring qualified leads to
your site. Contact us to learn more.
The State of eCommerce
Does your business currently sell products online? In Canada, online retail, aka eCommerce sales, have risen steadily over the past few years. In May of 2020, they reached a record $3.9 billion. While eCommerce sales were at a healthy 4% in May 2019, in May 2020 that figure rose (in part due to the pandemic) to 10%.
We’ve talked before about how your eCommerce website design plays a key role in facilitating transactions and boosting sales, and how an experienced web design agency can build a site that attracts more customers. But just how do you direct all this new traffic to your site? Social media!
Why You Should Use Social Media for eCommerce
Optimized eCommerce website design is an excellent online marketing tool. But just like carpenters use hammers, screwdrivers, and wrenches, you need more than one tool in your digital marketing strategy to increase sales.
Social media was originally designed as a way for people to connect. It quickly broadened its reach and value by becoming a place where people research and gain word-of-mouth recommendations on all types of products and services. And with new features like Instagram Shop coming on the scene, people everywhere will soon be able to complete their entire shopping experience through a social app.
Social Media Marketing Strategies for eCommerce
Which social media platforms you use depends greatly on where your customers spend their time. Here’s how other businesses are using the top 4:
Facebook is by far the world’s most used social media platform. Though Facebook does not focus on creating an online
shopping experience, it offers targeted advertising, an essential part of many ECommerce strategies.
60% of people say they discover new products on Instagram. Need we say more?
With 800 million users, Twitter is not only great for sharing sales info, it’s also used by many people for customer
service. That makes it a great way to build your online reputation.
Pinterest isn’t typically considered a top social media site, but it ranks among the best platforms for eCommerce with over
90% of its audience saying they use it to plan their purchases.
eCommerce Website Design: Built for Success
Website design plays a huge role in your eCommerce marketing strategy. Connecting with customers on social media is a great way to build relationships, attract interest, and encourage people to visit your site. Smart WSI Marketing is an Edmonton website design company that can help you design a social media strategy that yields a solid return on investment. To learn more about eCommerce web design or to discuss our full range of digital marketing services, contact us today.
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
We’ve all heard the expression “less is more,” and when it comes to comes to some things, that is absolutely true. When it comes to SEO
efforts, however, local search engine optimization agencies have learned that that is not the case.
If you aren’t familiar with geofencing, it’s time to learn about how this digital marketing strategy can help you. It’s a terrific way to
build brand awareness and boost click-through rates and conversions.
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads
that entice the platform’s users to purchase your products or services.
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web
design to provide users a great mobile experience with your local business.