How Social Media Can Help Your Ecommerce Store

When looking to make a purchase, consumers have a wealth of options to choose from, with eCommerce becoming increasingly more popular. For businesses that sell products online, social media can be a valuable part of an overall online marketing strategy. Smart WSI Marketing is an Edmonton eCommerce website design company that can show you how to use social media to grow brand awareness and bring qualified leads to your site. Contact us to learn more.

The State of eCommerce 

Does your business currently sell products online? In Canada, online retail, aka eCommerce sales, have risen steadily over the past few years. In May of 2020, they reached a record $3.9 billion. While eCommerce sales were at a healthy 4% in May 2019, in May 2020 that figure rose (in part due to the pandemic) to 10%.

We’ve talked before about how your eCommerce website design plays a key role in facilitating transactions and boosting sales, and how an experienced web design agency can build a site that attracts more customers. But just how do you direct all this new traffic to your site? Social media!

Why You Should Use Social Media for eCommerce 

Optimized eCommerce website design is an excellent online marketing tool. But just like carpenters use hammers, screwdrivers, and wrenches, you need more than one tool in your digital marketing strategy to increase sales.  

Social media was originally designed as a way for people to connect. It quickly broadened its reach and value by becoming a place where people research and gain word-of-mouth recommendations on all types of products and services. And with new features like Instagram Shop coming on the scene, people everywhere will soon be able to complete their entire shopping experience through a social app.

Social Media Marketing Strategies for eCommerce

Which social media platforms you use depends greatly on where your customers spend their time. Here’s how other businesses are using the top 4:

• Facebook is by far the world’s most used social media platform. Though Facebook does not focus on creating an online shopping experience, it offers targeted advertising, an essential part of many ECommerce strategies. 
  
• 60% of people say they discover new products on Instagram. Need we say more? 
  
• With 800 million users, Twitter is not only great for sharing sales info, it’s also used by many people for customer service. That makes it a great way to build your online reputation. 
  
• Pinterest isn’t typically considered a top social media site, but it ranks among the best platforms for eCommerce with over 90% of its audience saying they use it to plan their purchases.  
  

eCommerce Website Design: Built for Success 

Website design plays a huge role in your eCommerce marketing strategy. Connecting with customers on social media is a great way to build relationships, attract interest, and encourage people to visit your site. Smart WSI Marketing is an Edmonton website design company that can help you design a social media strategy that yields a solid return on investment. To learn more about eCommerce web design or to discuss our full range of digital marketing services, contact us today.

Lynne Motkoski, Digital Marketing Strategist

Specialty: Digital Marketing Strategies
Education: MA Communications & Technology, BComm [U Alberta]
Author: The Online Marketing Handbook for Busy Entrepreneurs (coming soon)

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Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.

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