Increase Search Visibility & Clicks by Utilizing Proper Images Online
Perhaps, no other medium influenced web searches and social media as much as smartphones. In fact, software began to be modified to be used
on smartphones. A proof of this is when Google began to emphasize mobile search. Why is this important in the context of search visibility?
The answer is because search results had to start using images to grab the viewer's attention. Contact
to learn more about increasing your search visibility.
Make It Organic
Since the human eye is naturally drawn to an image, whenever a search is done online and an image is seen, the viewer is more likely to
click on it. When this happens, it automatically becomes an organic search. However, there is a caveat to all of this, and it has to do with
quality. The on-page quality also needs to be good, otherwise the click-through rates are going to be high while conversions are too low.
Importance of Proper Images
“A picture is worth a thousand words” as the old saying goes, but it is not enough to just use any picture. The quality has to be good and
it shouldn’t look out of place. As far as adding pictures are concerned, follow Google's guidelines for image optimization for SEO. The
basic rule is that every article should be accompanied by an image. Keep in mind that having a good image is not only about making the
article look good. Newer algorithms used by search engines are capable figuring out relevant as well as good images. This in turn will
affect search engine results; hence image SEO is an important technique to master. Three very important points to consider when selecting an
Images should be original wherever you can manage it. This means images that you have created yourself, rather than stock images that you
have pulled from online. If you are going to use someone else’s image, make sure they are credited for it.
Images must be relevant to the content. While should always use an image, it needs to fit, and not just be there for the sake of having a
Images should be near the text they are relevant to, and if it’s possible, near the top of the page. There is a simple image SEO reason for
this – an image with relevant text ranks better than the keyword it is optimized for.
Other Images to Use
When we talk images, our mind tends to go directly to photos, but there are alternatives out there if a photo doesn’t seem to fit quite
right. You can use an illustration, a graph, or the ever-popular animated GIF. Even though we love them, be sure not to overuse GIFs. The
movement can be distracting to readers, and they can slow down your page, which just annoys readers.
Increase Your Visibility
Humans have always used images to communicate. Images are understood in all languages and by all literacy levels. While great text content
is still very important to SEO, an image draws in users in a way that text just doesn’t. Images and fresh content come together to help you
get on that coveted first page of Google. Contact us today to see how our local SEO services will boost your rankings and your online
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
We’ve all heard the expression “less is more,” and when it comes to comes to some things, that is absolutely true. When it comes to SEO
efforts, however, local search engine optimization agencies have learned that that is not the case.
If you aren’t familiar with geofencing, it’s time to learn about how this digital marketing strategy can help you. It’s a terrific way to
build brand awareness and boost click-through rates and conversions.
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads
that entice the platform’s users to purchase your products or services.
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web
design to provide users a great mobile experience with your local business.