Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Have you ever found it so hard to navigate a website that you just decided to leave? It often happens due to poor design. Your website is the backbone of your digital marketing strategy. If your audience finds it hard to use, you'll lose traffic and potential customers. Our Edmonton website design company can ensure a great user experience (UX) with the following pro tips. Contact us to learn more.
One of the most annoying web design concerns that sees users bounce is slow loading. Most users won't wait for a sluggish webpage. Interrupting user experience increases bounce rates significantly.
A leading cause of slow page speed is large file sizes. Compress your images before uploading them to your website. Use a lossless compression tool to avoid ruining the quality of the pictures. You can also search online for tools specialized to compress JavaScript, HTML, and CSS files.
While congested words and long paragraphs are acceptable in novels, website users aren’t fans. Good website design leaves whitespace around
text, images, and other elements. Whitespace makes your content more legible, open, and much easier to read. With some breathing room
around your content, users can view all the elements of your webpage at a glance. It can also play a role in marketing if it is consistent
with your branding.
Images not only make your website more visually appealing, but they are crucial to growing your website traffic. They grab a user’s attention that text alone just can’t compete with. While low-priced stock photographs are available online, it's much better to create custom images unique to your business. Today, people can differentiate between generic photos that they have seen somewhere else, and original, personalized images. If you use stock photos pulled from online, the audience may judge your business as uninteresting and hollow. Web design with original photos inspires users to interact with the site.
With a plethora of device models available from different manufacturers, website design experts must consider compatibility when creating sites. Users should be able to access and navigate your website regardless of their type of device. Otherwise, you'll lose traffic. Another reason to insist on responsiveness in website design is that Google penalizes sites that aren't mobile-friendly. With poor ranking on search engine result pages, your webpages will have less visibility and low click-through rates.
What your website visitors are looking for should drive your content and its titles. A vital website design tactic to observe is including relevant keywords in your headings and content. It guides your audience to the right pages when navigating your site, as well as giving readers natural stopping points, instead of scanning through content that all looks the same at first glance.
Also, search engines prioritize headings when scanning your pages more than the rest of the content. Using HTML heading elements consistently makes your website more searchable.
Users get irritated when links or images return 404 errors. A 'page not found' message disrupts the customer's journey through the site and makes them consider checking alternatives. Perform a web design audit to trace and eliminate such glitches.
Every internet user wants a smooth experience when interacting with websites. You must create compelling content that provides solutions, make it eye-catching, and maximize your website's user experience. If your website is struggling, we can help! Request a free website audit from Smart WSI Marketing, your Edmonton website design company, for more leads and better conversion rates.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Boosting eCommerce Success Through SEO
For eCommerce websites, Search Engine Optimization (SEO) isn't just a strategy; it's a vital lifeline. eCommerce SEO is the art and science of making your online store more visible in the search engine results pages (SERPs). Read More…
Just because a visitor is not ready to make a purchase as soon as they find your business online, that doesn't necessarily mean that you’ve lost that customer forever! Through the power of remarketing, you can coax those customers back to you and convert them into happy first-time customers. Read More…
How Poorly Designed Review Automations Can Hurt Even Big Box Retailers
We’re all fairly familiar with automated review request phone calls from large companies at this point. And while they feel a little impersonal, they serve their purpose. But I’m going to tell you the story of a review call gone wrong, and how even the big box companies can flub their review process through poorly designed automations. Read More…
Backlinks & Reviews: Things You Should Absolutely NEVER Purchase
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of two things: get more backlinks and get more reviews. Read More…
What is Digital Marketing Anyway?
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing? Read More…
Why Your Website and Marketing Assets Are Crucial When Selling Your Business
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your website and marketing assets. Read More…
Your Google Business Profile: What You Can Control vs. What Google Manages
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile (formerly known as Google My Business and even earlier Google+/Google Places). Read More…
Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO). Read More…