A well-designed eCommerce website is one of your business’s most valuable online marketing tools. By providing users with exceptional online
shopping experiences, you position your brand ahead of the competition and increase revenue. Talk to Smart WSI Marketing today to learn how
investing in a visually appealing, easy-to-navigate eCommerce site can consistently win you new customers. We’re an Edmonton-based internet
marketing company specializing in building SEO-optimized eCommerce websites that drive leads and improve overall business productivity.
How a Global Crisis is Shaping the eCommerce Experience
In 2019, only 15% of retail commerce was done online. The COVID-19 pandemic has brought a permanent shift to the way consumers shop.
Retailers who want to compete for their dollars need to develop new eCommerce frameworks. Here’s a three-step process a digital marketing
agency can use to help you do just that.
1. Help Customers Discover Who You Are
Customers want to feel comfortable about the companies and brands they do business with. Make it easy for them to learn about your business
by using your Home, About, and Why Choose Us pages to:
Provide practical insight into your mission.
Share testimonials from satisfied customers.
Build your reputation as a helpful expert.
Your phone number should be built into your website’s header, as more than half of consumers say they trust a company that makes it easy for
them to reach a live person. Build more legitimacy by including security protocols, certifications, professional partnerships, and social
media links in your site’s footer.
2. Simplify the Shopping Process
Walk into nearly any physical retail location and you’ll find like items displayed near each other. People like their shopping experiences
to be familiar and easy to navigate. Meeting that need shouldn’t change just because they’re now buying from you online. Along with a
dynamic search option, make the experience simple for people by:
Helping them compare two or more possible choices.
Ensuring your site’s content answers likely questions the user might have about a product or service.
Using high-quality images.
From navigation to checkout, ease of use will draw more people to your site and help convert them to loyal customers.
3. Avoid Cart Abandonment Syndrome
Experts estimate 7 in 10 online shopping carts are abandoned before the purchase is completed. A good eCommerce internet marketing strategy
includes a buying process that:
Removing all possible distractions.
Has a one-page checkout process.
Offers multiple payment options.
Shipping transparency is a significant motivator for buyers. Online customers want fast delivery, flexible shipping options, and no
surprises once they go to check out. To increase conversions, make sure shoppers understand upfront any taxes, fees, return policies, and
other general shipping practices.
Digital Marketing Tools for eCommerce
There’s a wealth of eCommerce tools you can use to gain a competitive advantage, including:
Facebook Shops. First introduced in May 2020, Facebook Shops is a free and simple tool a brand can use to easily create
enjoyable mobile shopping experiences for its audience, including on Instagram. It’s an excellent introduction to eCommerce and social media
marketing for businesses new to these options.
Live chat. A great tool for improving conversions and customer service, live chat gives customers what they love about
traditional brick-and-mortar stores: someone is always there to help. Customers simply click on the chat window whenever they need
assistance, and a live chat agent can instantly provide answers and guidance, making it more likely they’ll complete a purchase. Plus, a
single agent can often talk with several customers at one time.
Email and social media marketing. People may think of email as old-fashioned and social media as cutting-edge, but together
these two marketing tools increase your marketing power in incredible ways. Email drives traffic to your website, while social media helps
you engage with your audience better. Combined, they extend your reach on both channels and help grow your mailing list. And by using
multiple touchpoints, you get more opportunities to connect with and convert potential buyers.
SEO tools. It’s challenging to make your eCommerce store stand out from the crowd, particularly when you’re battling it out
with far more than your local competitors. SEO tools include everything from content marketing to link building and keyword research. They
help drive organic traffic, provide insight into which online marketing strategies are working (or not), and make it easy to see how your
site measures up to the competition.
You don’t need to try all these tools at once or at all. You just need to figure out which ones work best for your goals. Whichever ones you
choose, they should scale with your business and elevate your online market efforts. An agency can help you find the most effective
combination for your business.
Website Design as an Internet Marketing Strategy
With the assistance of an Edmonton digital marketing agency like Smart WSI Marketing, you can create or tweak your eCommerce web design to
build a customer-centric website that converts. Talk to us today to learn how.
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
We’ve all heard the expression “less is more,” and when it comes to comes to some things, that is absolutely true. When it comes to SEO
efforts, however, local search engine optimization agencies have learned that that is not the case.
If you aren’t familiar with geofencing, it’s time to learn about how this digital marketing strategy can help you. It’s a terrific way to
build brand awareness and boost click-through rates and conversions.
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads
that entice the platform’s users to purchase your products or services.
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web
design to provide users a great mobile experience with your local business.