Should I Advertise My Small Business with a Facebook Ad Management Company?

Facebook is an essential sales channel for many SMBs, giving companies access to nearly three billion monthly active users—many of whom could qualify as potential customers. With Facebook Ads Management, you can create and run eye-catching and engaging ads that entice the platform’s users to purchase your products or services.

Smart WSI Marketing is a Facebook ad management company that creates and manages Facebook advertising campaigns that help our clients reach a wider audience, boost brand awareness, and drive revenue. Call us today to learn how we can help you do the same!

How Do Facebook Ads Work for SMBs?

You can choose from many marketing channels for your ad campaigns, including print, email, social media, sponsorships, and TV and radio. Facebook ads, however, have crucial benefits that set them apart from the others:

• They allow you to shift from broadcasting to “narrowcasting.” Instead of paying to reach millions of people who have no interest in what you’re selling, you can target ads to those who do.
• Facebook Custom Audiences lets you serve ads to people on your email list.
• You don’t have to worry that your ad spend is being wasted because you’re told the cost of each action taken by a user.

Facebook ads are a powerful marketing tool for SMBs, helping to cut through the noise, reach more qualified customers, and grow your business.

We’re often asked if Facebook ads are still effective. The answer is a resounding yes, and with the right approach and a little experimentation, you’ll see a positive return on your investment.

The top five reasons you should invest in Facebook Ads include:

Build Brand Awareness and Trust

Whether you own a bicycle repair shop, bakery, or professional services firm, you need a way to spread the word about your business if you want to attract customers and grow your base. When someone discovers your business while scrolling down their Facebook feed, they can easily click through to your website and learn more about your business and how your product or service can help them solve a problem.

Even if someone lands on your website and doesn’t purchase anything, they’ll still find value in the content you share there, including blog posts, landing pages, and more. As they learn more about who you are and what you do, trust builds, and when they are ready to make a purchase, they’re more likely to return and buy from you.

Target Your Ideal Audience

Facebook’s news feed is designed to show users content that’s highly relevant to them. When people sign up for the platform, they share personal data like age, location, gender, interests, etc. Facebook’s algorithm then analyzes what they post, share, and engage with, identifies their interests, and shows them content they’ll actually want to read. You can use all this information to create Facebook ads that only show up for your targeted audiences.

Wondering if the cost is worth it? With the average user clicking on about 12 ads every month, Facebook ads can be an extremely cost-effective way to draw new customers in.

Enhance SEO and User Engagement

It would be nice if merely posting information on your website or Facebook page brought in new business, but it’s not that simple. It can, however, encourage additional business from current customers. And when your existing customers engage with your SEO-rich content by liking, sharing, or clicking on it, Google and other search engines can reward you by improving your rankings, as they assume your website has helpful and relevant content people want.

Personalized Communication with Followers

Business social media accounts, including Facebook, allow you to communicate one-on-one with existing and potential customers. You can share valuable content with them, and they can share information about themselves with you. When you invite people to comment and interact with your business via social media, you gain a deeper understanding of who they are and what they’re looking for in a product or service.

A bonus is showing your company’s more human side and making your Facebook page feel like a community of like-minded friends. Since this is what today’s customers say they want most from a company, they’ll be more inclined to connect with you and become a customer.

Leverage Meaningful Metrics for Better Campaigns

Facebook’s Page Insights and Meta Business Suite make it easy to analyze post and ad performance, letting you see what content people found most relevant, interesting, and useful. The platform’s analytics function also helps you tweak your social media strategy for better audience engagement and results. Key metrics to track include:

• The time of day your target audience is most engaged.
• The types of content shared, such as videos, outside resources, etc.
• How people engaged with your content, i.e., clicks, likes, comments, and shares.
• How many users clicked through from Facebook to your website.
• Which content was the most or least popular.

What is Facebook Ad Management?

Facebook Ads Manager is an ad management tool to make, edit and analyze paid promotional Facebook campaigns. Used in conjunction with the platform’s Power Editor, it’s now much easier to create and monitor ad campaigns across multiple channels and platforms owned by Facebook, including Instagram ads.

Though some businesses decide to manage Facebook Ads internally, there are many benefits to hiring a digital marketing company that specializes in Facebook Ad management.

How Can a Facebook Ad Management Company Help?

Perhaps the greatest benefit of outsourcing to a Facebook ad management company is that it frees you to spend more time on critical business initiatives. Other advantages include:

Expertise. Many SMBs give up on Facebook, claiming it just doesn’t work for them. However, it’s often the case that their campaign wasn’t working, not the platform or ads themselves.

Cost savings. Facebook ads are a great way to make money, but you can also lose your investment if you don’t get it right. Hiring a Facebook Ad management company typically gives you the biggest bang for your buck, saving you money over the long term.

Learning curve. If you’re new to Facebook Ads, you’ll need to devote considerable time to learning how to manage them. More often than not, your time and energy are better spent elsewhere.

Hiring a digital marketing agency as your Facebook Ad management company means you can jump right in and start creating well-crafted ad campaigns that drive real results. You’ll also stretch your advertising budget, as a will professional save you from having to figure out the ins and outs of getting your campaigns off the ground. Lastly, you’ll avoid becoming overwhelmed by the multitude of options and insights Facebook offers for its business accounts.

Your Local Facebook Ad Management Company

Smart WSI Marketing can take on the many responsibilities of a Facebook Ad management company and give you one less thing to deal with. You’ll enjoy a greater return on your investment, reach a broader, ideal market, and get better insights into where digital marketing is headed. A digital marketing agency also saves you from having to:

• Keep current with Facebook updates, trends, and technologies.
• Consult various resources for industry news.
• Seek multiple viewpoints on how to design and execute your social media advertising campaigns.

To learn more about how a Facebook Ad management company can add substantial value to your digital marketing strategy, schedule a consultation with us today.

Lynne Motkoski, Marketing Strategist

Specialty: Online Marketing Strategies
Education: MA Communications & Technology, BComm [U Alberta]
Author: The Online Marketing Handbook for Busy Entrepreneurs (coming soon)

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Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.

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