Templated vs Custom Website Design: Which Better Suits Your Business?
Why should I pay a web developer to build a custom website for me when I can buy a website template? Good question! The answer is it has a
lot to do with your website design vision and budget. In the long run, a custom website tends to deliver a better return, but the choice is
always yours. Talk to the team at Smart WSI Marketing today to discover which option is best for your business.We’re an
Edmonton website design company with years of experience creating websites that help our clients accomplish specific business goals.
Templated vs. Custom Web Design
Let’s start with a short definition of each type of website design.
Templated websites are predesigned resources that give you the structure for your site’s layout and display
features. They’re sometimes used as a starting point before committing to a fully optimised custom web design.
Custom website design creates a user interface that’s unique to your brand. These can take more time to build and
manage but can be key to gaining a competitive advantage.
There are various pros and cons to both approaches.
Pros and Cons of Templated Web Design
One of the greatest advantages of website templates is they’ve made it possible for anyone to affordably create a site or landing page to
promote or launch their business. While establishing an online presence is always better than not having one at all, templates come with
some serious downsides when it comes to driving traffic and sales.
They don’t offer the search engine optimization capabilities needed for optimal conversion.
With 60% or more of businesses using templates, it can be difficult to stand out.
Templates run on a structured system which can limit features and future functionality.
Finally, many people build their template-based website and then neglect maintaining it. That can lead to problems down the road
with user experience and browser or device compatibility.
Advantages to Custom Website Design
Every business is unique. Your web design needs are different from someone else’s, even if you’re in the same industry or niche.
Custom-built websites incorporate your branding and are tailored to meet your current and future growth needs. They’re also:
Optimised to work across all browsers and devices.
Built to be SEO-friendly and meet Google’s requirements for speed, keywords, and more.
Designed to be part of your business’s ecosystem. You can easily integrate CRMs, email marketing, and other tech systems,
seamlessly synchronising business data across all platforms.
If you want a website that’s unique, SEO-friendly, and can grow as you do, a customised approach is, in most cases, your best option.
Choosing the Right Type Website for Your Business
Professional web design brings a lot of benefits to your overall digital marketing strategy. If you’d like to learn more about the
difference between custom and template-designed websites so you can decide on which option is right for you, reach out to Smart WSI
Marketing today. We’re an Edmonton website design company with the experience and expertise needed to ensure you make the best decision for a
site that’s both affordable and flexible enough to grow with your business.
Lynne Motkoski, Digital Marketing Consultant
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Is SEO better than pay-per-click advertising services? Or does PPC deliver better results than SEO? What really matters, in our opinion, is
how well they can work together.
Read More…
When you want to attract more customers but don’t have the time to take on promoting your business, a digital marketing agency can play a
vital role in raising your brand’s awareness.
Read More…
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads
that entice the platform’s users to purchase your products or services.
Read More…
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web
design to provide users a great mobile experience with your local business.
Read More…
Google is making one of its most significant changes to Google Ads since it first launched the product 22 years ago as the first-ever
self-serve online advertising solution. How will this affect your online advertising?
Read More…
Some of us budget all year to take advantage of the deals that some retailers offer in November. Where did Black Friday come from, and should your small business be participating in these offerings?
Read More…
Working with a local search engine optimization agency that understands SEO’s ever-evolving ways can help keep your audience engaged, drive
new visitors to your site, and boost sales.
Read More…
The Web Marketing Association (WMA) has just wrapped up it’s 26th awards season. WMA is made up of a committee of industry leaders and expert judges dedicated to raising the standards of excellence in web development. The committee receives global nominations in
97 categories across the industry, and since joining the race in 2007, the WSI family has received over 150 WMA awards, including top agency
twice!
Read More…