A key strategy to growing your online business is choosing and using the proper marketing techniques and tools. From creating brand awareness to driving new sales, these tools can help you meet your marketing goals and give you that all-important edge over your competitors. If you sell products online, you need a website design that works seamlessly with your marketing efforts. Smart WSI Marketing is an Edmonton website design company that can help you choose the right eCommerce marketing tools for your business. Talk to us today to learn how.
Email marketing is still the number one way to reach your customers with relevant, personalized messages at the right time. As part of your eCommerce strategy, you can use it to send transactional, promotional, and lifecycle messages that give you a way to retain the traffic your eCommerce web design was created to attract. As one of the best channels for maintaining and strengthening customer relationship, email:
When you sell products online, you’ve got to take advantage of every opportunity to reach your target audience. eCommerce social media marketing can be one of your most valuable channels for business growth. Whether your audience is on Twitter, Facebook, Instagram, Pinterest, or a combination thereof, you can personalize content to build your brand and increase sales. Also, social platforms now allow customers to make purchases directly from their social media feeds, which makes sales so much easier for eCommerce brands.
Search engine optimization (SEO) is the process of enhancing your web design to increase its chance of ranking highly in search engines, particularly Google. Combining website design and SEO is challenging, as each has its own set of factors to consider. SEO does not help you create a “perfect” site, but it does help you create one that is better than the competition.
Paid search marketing is a low-cost, scalable form of web marketing designed to connect your online ads with people looking for what you provide. Done right, pay-per-click (PPC) ads have the potential to earn you far more in sales than the cost to place them. That’s because potential customers only see the ads when they’re searching precisely for the products or services you offer.
Whether you’re updating an existing website or designing a new one, you can use Google Analytics to improve your web design. For instance, analytics can help you identify design flaws affecting your site’s ability to attract and convert visitors.
Sustainability and growth in eCommerce are enhanced when you invest in marketing tools that complement your web design. Smart WSI Marketing is an Edmonton website design company and digital marketing agency that can help you get the most out of your chosen marketing tools. Contact us today to learn more.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Backlinks & Reviews: Things You Should Absolutely NEVER Purchase
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of two things: get more backlinks and get more reviews. Read More…
What is Digital Marketing Anyway?
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing? Read More…
Why Your Website and Marketing Assets Are Crucial When Selling Your Business
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your website and marketing assets. Read More…
Your Google Business Profile: What You Can Control vs. What Google Manages
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile (formerly known as Google My Business and even earlier Google+/Google Places). Read More…
Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO). Read More…
You’re a busy business owner. You've got your website up, your social media buzzing, and your products or services are top-notch. But how do you know if your digital marketing efforts are actually paying off? Enter the world of digital marketing analytics for small businesses Read More…
An Owners Guide to Leveraging AI to DIY Your Digital Marketing Strategy for Local Small Businesses
The use of AI in digital marketing is definitely on the rise, and it’s a trend that you’ll need to get on to keep up with your competitors. Below is a list of AI tools that we have researched and tested, and how they can fit into your digital marketing strategy. Read More…
Having a well-defined and tailored digital marketing strategy is essential for the success of any small business. With the right approach, you can effectively reach your target audience, drive traffic to your website, and ultimately increase your conversions and sales. Read More…
These days small businesses rely heavily on effective marketing strategies to thrive in a competitive marketplace. To make informed decisions, it's crucial for these businesses to understand what is working and what's not when it comes to their marketing efforts. Read More…
