STRATEGY CALL
Posted Nov 22, '21; Updated Nov 7, '24
2020 saw businesses facing challenges most could not have imagined. Many of the marketing changes brands made during the height of the pandemic will continue to influence the way they use online marketing. As we look ahead, the trends now appearing promise to help you remain relevant and grow your business. If you’re looking for on-trend ways to increase brand loyalty and improve your overall marketing strategy, an internet marketing company like Smart WSI Marketing can help. Contact us for a free digital marketing check up today.
The good news is the situation is not as dire as some had predicted. Yes, we’ve been experiencing some pretty turbulent times, but many businesses are cautiously optimistic about the future. These three trends are ones our digital marketing agency believes will keep your brand relevant moving forward.
Search engine algorithms may constantly change, but SEO itself is a constant in online marketing. Here’s what to expect.
PPC is here to stay and, if anything, it’ll be even more important than in years past. Automation and AI will continue to dominate, but how campaigns are run might be a bit different. Internet marketing agencies will need to adapt to things like the phasing out of tracking cookies and Google Ads limiting access to search query data. Changes will likely include reviewing patterns of search queries, not individual terms, and guiding automated biding rather than controlling it directly.
Introduced in 2018, RSAs are a type of PPC ad powered by Google AI. Designed to save time and improve performance, here’s how they work. Brands supply the content, and Google optimizes the headlines, ad copy, and CTA based on your audience’s search term. RSAs are working out so well that it’s predicted Google will phase out expanded text ads altogether.
Geofencing is a category of display advertising that delivers your ads to potential customers based on a specified physical location. When someone enters one of your set geofences, your ads will be shown in the apps already installed on their mobile device. This is like having a team standing in your competitors' locations and handing out flyers (just more on the down low). Geofencing’s number one purpose is to increase brand awareness, but it can also increase traffic to both your website, and your brick-and-mortar shop!
As we move into the second half of the decade, your business should continue to focus on its SEO and advertising strategies. There’s a lot to be excited about when it comes to new online marketing trends designed to improve your online presence and performance. Smart WSI Marketing is an Edmonton digital marketing agency with years of experience leveraging relevant trends to keep your business competitive. To learn more about all the services we offer, contact us today.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
