What Internet Marketing Trends Will Keep Me Relevant?
The past year saw businesses facing challenges most could not have imagined. Many of the marketing changes brands made during the height of
the pandemic will continue to influence the way they use online marketing. As we look ahead, the trends now appearing promise to help you
remain relevant and grow your business. If you’re looking for on-trend ways to increase brand loyalty and improve your overall marketing
strategy, an internet marketing company like Smart WSI Marketing can help. Contact us for a free digital marketing check up today.
Digital Marketing Trends Beyond 2021
The good news is the situation is not as dire as some had predicted. Yes, we’ve been experiencing some pretty turbulent times, but many
businesses are cautiously optimistic about the future. These three trends are ones our digital marketing agency believes will keep your
brand relevant moving forward.
Search Engine Optimization
Search engine algorithms may constantly change, but SEO itself is a constant in online marketing. Here’s what to expect.
User experience (UX) is now a central ranking factor, with usability aspects like load time, responsiveness, and
content stability affecting your site’s position.
How people search on the internet will become vital to delivering them relevant content. Known as semantic search,
Google’s algorithm will be able to take seemingly random, incomplete, or even grammatically incorrect search queries and still
give people what they’re looking for.
Local SEO can be even more powerful than broad SEO, as people who search for a local business tend to have more
intent to purchase. The search for keywords “near me,” “tonight,” and “today” increased by 900% over the past two years, and
mobile searches for “open now” went up by 200%. Optimizing your website to incorporate these and other search queries can increase
traffic and sales.
Pay-Per-Click Advertising
PPC is here to stay and, if anything, it’ll be even more important than in years past. Automation and AI will continue to dominate, but how
campaigns are run might be a bit different. Internet marketing agencies will need to adapt to things like the phasing out of tracking
cookies and Google Ads limiting access to search query data. Changes will likely include reviewing patterns of search queries, not
individual terms, and guiding automated biding rather than controlling it directly.
Introduced in 2018, RSAs are a type of PPC ad powered by Google AI. Designed to save time and improve performance, here’s how they work.
Brands supply the content, and Google optimizes the headlines, ad copy, and CTA based on your audience’s search term. RSAs are working out
so well that it’s predicted Google will phase out expanded text ads altogether.
Geofencing
Geofencing is a category of display advertising that delivers your ads to potential customers based on a specified physical location. When
someone enters one of your set geofences, your ads will be shown in the apps already installed on their mobile device. This is like having a
team standing in your competitors' locations and handing out flyers (just more on the down low). Geofencing’s number one purpose is to
increase brand awareness, but it can also increase traffic to both your website, and your brick-and-mortar shop!
How an Internet Marketing Agency Can Keep You On-Trend
As we move into the second half of 2021, your business should continue to focus on its SEO and advertising strategies. There’s a lot to be
excited about when it comes to new online marketing trends designed to improve your online presence and performance. Smart WSI Marketing is
an Edmonton digital marketing agency with years of experience leveraging relevant trends to keep your business competitive. To learn more
about all the services we offer, contact us today.
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
If you want your Facebook Ads to produce better audience engagement and increased sales, a Facebook ad management company can help you
leverage and understand more meaningful metrics.
Read More…
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
Read More…
The robots are not taking over! Not yet anyway. We’ve spent some time with ChatGPT in particular to learn just how much this AI tool can
actually do and how we can leverage it.
Read More…
We’ve all heard the expression “less is more,” and when it comes to comes to some things, that is absolutely true. When it comes to SEO
efforts, however, local search engine optimization agencies have learned that that is not the case.
Read More…
If you aren’t familiar with geofencing, it’s time to learn about how this digital marketing strategy can help you. It’s a terrific way to
build brand awareness and boost click-through rates and conversions.
Read More…
Is SEO better than pay-per-click advertising services? Or does PPC deliver better results than SEO? What really matters, in our opinion, is
how well they can work together.
Read More…
When you want to attract more customers but don’t have the time to take on promoting your business, a digital marketing agency can play a
vital role in raising your brand’s awareness.
Read More…
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads
that entice the platform’s users to purchase your products or services.
Read More…
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web
design to provide users a great mobile experience with your local business.
Read More…