Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
The past year saw businesses facing challenges most could not have imagined. Many of the marketing changes brands made during the height of the pandemic will continue to influence the way they use online marketing. As we look ahead, the trends now appearing promise to help you remain relevant and grow your business. If you’re looking for on-trend ways to increase brand loyalty and improve your overall marketing strategy, an internet marketing company like Smart WSI Marketing can help. Contact us for a free digital marketing check up today.
The good news is the situation is not as dire as some had predicted. Yes, we’ve been experiencing some pretty turbulent times, but many businesses are cautiously optimistic about the future. These three trends are ones our digital marketing agency believes will keep your brand relevant moving forward.
Search engine algorithms may constantly change, but SEO itself is a constant in online marketing. Here’s what to expect.
PPC is here to stay and, if anything, it’ll be even more important than in years past. Automation and AI will continue to dominate, but how campaigns are run might be a bit different. Internet marketing agencies will need to adapt to things like the phasing out of tracking cookies and Google Ads limiting access to search query data. Changes will likely include reviewing patterns of search queries, not individual terms, and guiding automated biding rather than controlling it directly.
Introduced in 2018, RSAs are a type of PPC ad powered by Google AI. Designed to save time and improve performance, here’s how they work. Brands supply the content, and Google optimizes the headlines, ad copy, and CTA based on your audience’s search term. RSAs are working out so well that it’s predicted Google will phase out expanded text ads altogether.
Geofencing is a category of display advertising that delivers your ads to potential customers based on a specified physical location. When someone enters one of your set geofences, your ads will be shown in the apps already installed on their mobile device. This is like having a team standing in your competitors' locations and handing out flyers (just more on the down low). Geofencing’s number one purpose is to increase brand awareness, but it can also increase traffic to both your website, and your brick-and-mortar shop!
As we move into the second half of 2021, your business should continue to focus on its SEO and advertising strategies. There’s a lot to be excited about when it comes to new online marketing trends designed to improve your online presence and performance. Smart WSI Marketing is an Edmonton digital marketing agency with years of experience leveraging relevant trends to keep your business competitive. To learn more about all the services we offer, contact us today.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Boosting eCommerce Success Through SEO
For eCommerce websites, Search Engine Optimization (SEO) isn't just a strategy; it's a vital lifeline. eCommerce SEO is the art and science of making your online store more visible in the search engine results pages (SERPs). Read More…
Just because a visitor is not ready to make a purchase as soon as they find your business online, that doesn't necessarily mean that you’ve lost that customer forever! Through the power of remarketing, you can coax those customers back to you and convert them into happy first-time customers. Read More…
How Poorly Designed Review Automations Can Hurt Even Big Box Retailers
We’re all fairly familiar with automated review request phone calls from large companies at this point. And while they feel a little impersonal, they serve their purpose. But I’m going to tell you the story of a review call gone wrong, and how even the big box companies can flub their review process through poorly designed automations. Read More…
Backlinks & Reviews: Things You Should Absolutely NEVER Purchase
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of two things: get more backlinks and get more reviews. Read More…
What is Digital Marketing Anyway?
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing? Read More…
Why Your Website and Marketing Assets Are Crucial When Selling Your Business
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your website and marketing assets. Read More…
Your Google Business Profile: What You Can Control vs. What Google Manages
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile (formerly known as Google My Business and even earlier Google+/Google Places). Read More…
Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO). Read More…