Why Should I Hire a Full-Service Digital Marketing Agency?

When you want to attract more customers but don’t have the time to take on promoting your business, a digital marketing agency can play a vital role in raising your brand’s awareness.

Every size business can benefit from great website design, a robust online presence, and up-to-the-minute digital marketing tactics. Smart WSI Marketing is a full-service digital marketing agency that can be the deciding factor in achieving business success. We know what it takes to ensure your marketing budget is well-spent and your return on investment is positive enough to keep your business growing. Contact us today for a consultation!

Benefits of a Full-Service Digital Marketing Agency

Digital marketing:

• Increases your global reach, with even small local businesses able to reach an international audience.
• Broadens your local visibility through geo-fencing and targeted ads.
• Presents you with different content types to showcase your brand online. Blogs, podcasts, eBooks, webinars, and infographics are just a few options.
• Increases audience engagement, with users liking and sharing posts and tweets and engaging with your website via paid ad clicks.

If you’re trying to decide whether hiring a digital marketing agency is a worthwhile investment, we’re glad you’re here! We understand it’s not an easy decision. We also know that taking a closer look at the benefits of hiring a full-service digital marketing agency can help you make up your mind.

Cost-Effectiveness

Many business owners are surprised to learn that investing in a digital marketing agency can save them a lot of money over time. There’s no need to build or add to an internal marketing team, so you eliminate the recurring costs applicable to hiring full-time employees. When you work with a full-service digital marketing agency, you get a social media, SEO, and online advertising specialist without having to recruit, onboard, and train new team members.

On-Demand Scalability

One of the greatest benefits of outsourcing your digital marketing is that you can quickly and easily scale up and down based on your current needs. For instance, if your business has seasonal promotions, you can ramp up to a higher level of engagement during peak times and scale down during your off-season. Or maybe you need to fill an internal marketing role as you look for a replacement. A full-service digital marketing agency can step in until you find the perfect candidate to hire.

Professional Expertise

Hiring a digital marketing agency gives you access to a wealth of experience. As long as you choose an agency with a proven track record, you’ll enjoy the benefits of expert insight on everything from lead generation to marketing automation. And because a seasoned full-service digital marketing agency has a deep understanding of what they do, they know how to turn their skills into revenue. 

Of course, no one knows your business as well as you do. A good digital marketing partner respects that but can also fill in any missing gaps you might have. Because they’ve worked with multiple local companies, an agency has great insight into your community’s needs and understands how your business might fill them. They’ll also give you an objective analysis of your current marketing efforts and suggest areas where there’s room for improvement.

An Unbiased Perspective

The digital marketing landscape is changing rapidly. An experienced agency can help your business thrive during these challenging times, introducing effective strategies and sharing valuable insights that you can apply to your digital marketing initiatives. You get a bird’s eye view of your industry’s highs and lows, so you’re well-equipped to handle market fluctuations.   

As digital marketers, we believe looking at things from various angles is nearly always beneficial to our clients. Some ideas you may love, others you might not, but it’s never a bad thing to have plenty of digital marketing options.

Latest Technologies

The best digital marketing agencies are masters of their domain. They specialize in design, content creation, SEO, and social media and possess a wide range of skills, knowledge, and experience in all of them. This guarantees better results than when trying to do it on your own.

For instance, many businesses are now enjoying the rewards of interactive content, which you can use to boost user engagement. The Content Marketing Institute found that interactive content is more effective than static content in catching a user’s attention. And nearly 90% of digital marketers say it helps them help their clients’ brands stand out. A great example is NASCAR’s interactive ads on a gaming platform where users create their own avatars that allow them to “feel” experiences instead of buying them.

Other technologies that most SMBs can explore to their benefit include chatbots, conversational AI, voice search, new eCommerce tactics, and a cookie-less future.

No matter which technologies you choose, the dedicated specialists at a full-service digital marketing agency will keep you current on the latest and greatest and explain how new resources and digital tools can help you do everything from personalizing messages to creating email campaigns and updating your social media accounts.

Increased Productivity

With a full-service digital marketing agency in your corner, you’re free to focus on what truly matters: growing your business. Working with a skilled team of digital marketers gives you the time, resources, and headspace to dedicate yourself to the task at hand.

That’s not to say your digital marketing is taken out of your control. Our agency works with you to craft campaigns you support, but then we take over the heavy lifting. Our job is to ensure your marketing campaigns run as effectively as possible so you can focus your energy on boosting your bottom line.

Stay On-Trend

Successful digital marketing agencies are on top of every new trend, technique, and method to keep you ahead of your competitors. Based on the changing needs. wants, and demands of your customers, a full-service digital marketing agency can quickly pivot how your brand, products, and services are presented to your target audience.

The best digital marketing teams make it a priority to continually learns through partner webinars, certifications, and on-the-job experience to stay up to date on digital marketing trends so they can offer you valuable marketing strategies and solutions.

Measurable Results

An experienced agency knows which metrics to analyze to see what is and isn’t working, and where your marketing dollars are best spent. Our results-driven approach includes monthly reporting for all digital marketing campaigns so we can work with you to improve your ROI through tweaks and strategy shifts. You’ll also gain practical, actionable insights that can be used to increase future campaign efficiencies.

Full-Service Digital Marketing Done Right

The benefits of partnering with an industry-leading, full-service digital marketing agency can be tremendous. As working with an agency requires investing time and money, choosing wisely is essential to a successful outcome. You want a partner who can help bring your goals to life and support your business’s long-term growth.

Still overwhelmed with whether hiring a digital marketing agency is the best route? We get it! Digital marketing is complex, and doing it successfully requires expertise. We’re here to help you on your journey to revenue growth and answer any questions you might still have.  As a full-service digital marketing agency, Smart WSI Marketing can help you realize your business’s full potential through the power of digital technology. To learn more about how we can add value to your digital marketing efforts, contact us today.

Lynne Motkoski, Marketing Strategist

Specialty: Online Marketing Strategies
Education: MA Communications & Technology, BComm [U Alberta]
Author: The Online Marketing Handbook for Busy Entrepreneurs (coming soon)

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Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.

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