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Why You Should Leverage Digital Marketing In Trying Times

leverage digital marketing

Even before a global health crisis forced us to stay indoors and keep away from each other, the majority of business were beefing up their digital presence. In light of the current Coronavirus pandemic, a strong online presence is more crucial to a successful business than ever before. Here are a few reasons to leverage digital marketing while we make a collective shift to stay home. Contact us for a consultation.

People Still Need Goods and Services 

Even though we are stuck inside, we still need food and other goods. While it is still acceptable to go to a grocery store and grab your essentials, many people who are taking social distancing seriously don’t want to go, and these days, you don’t need to. You can even order groceries online, so why not everything else? While your business may not provide groceries, making sure you have a user-friendly website will ensure that consumers know what you have to offer.  

Scarcity leads to Searches 

Certain goods are becoming harder to find due to shortages in local stores. This means a huge increase in online searches for what people are having a hard time finding. Invest in SEO to ensure your business is at the top of the list when people are searching for you. Keyword costs are likely to go as demand for goods and services increase, so capitalize on them as soon as possible to ensure you get the most out of your marketing budget. Search engine marketing will move your efforts to those with who are looking to buy immediately. Tracking your leads and sales is a great way to see if your marketing efforts are successful.  

Human Elements 

As quarantines and social distancing keep us inside and away from our friends and loved ones, people are spending more and more time online, especially on social media, in an effort to stay connected. Don’t neglect your social media campaigns right now! They are a fantastic opportunity to increase your traffic. People passing time on Facebook or Instagram may also visit your ad and buy out of boredom. Waiting for a highly anticipated parcel gives those stuck inside something to look forward to. 

Giving your customers an opportunity to review your products and service is always a good idea. Positive reviews boost your rankings, making you easier to find when consumers do a search. People trust the opinions of other people. If people collectively deem your product or service good, more are likely to give it a try. Respond to reviews as well! This reminds customers that there are real people on the other end to interact with that care about their experience.  

Another great way to add a human touch to your website is by blogging. Blogs are written in a conversational way that shows readers (and potential or returning customers) how real people interact with your goods and/or service in the real world.  

Things Will Go Back to Normal 

At this point in time, it is hard to say when things will go back to normal, or what our new normal will be, but life, and business, will stabilize. Keeping your digital marketing efforts strong in the meantime will ensure you are ready and raring to go when things pick up again. As the saying goes, if you stay ready, you don’t have to get ready! Even if you find that people aren’t making as many purchases in uncertain times, they are researching and planning to buy when things get better. By having a strong digital marketing plan in place, you are already being found so that these people are ready to buy from you when the time is right.  

Let us Help! 

Smart WSI Marketing offers everything your business needs to succeed in an increasingly digital world, from expertly crafted websites to thoroughly thought out SEO strategies, and more. While it may be tempting to put your marketing efforts on hold during trying times, leveraging digital marketing will help pull you through. Call us today for a consultation.  

Lynne team member
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing Strategies
Education: MA Communications & Technology, BComm [U Alberta]
Author: The Online Marketing Handbook for Busy Entrepreneurs (coming soon)

Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.

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