Why You Should Start Your Online Marketing Journey with Pay-Per-Click
Along with SEO, social media, and email campaigns, pay-per-click (PPC) ads play an essential role in your overall digital marketing
strategy. There are a lot of changes taking place in today’s PPC landscape, but the ads are still one of the best internet marketing
investments you can make to promote your products and services and gain new customers. Smart WSI Marketing is an award-winning internet
marketing company that can ensure the tools you’re using are effective and adhere to the latest best practices. Call us today to discuss
your overall marketing strategy.
Why PPC Ads are Vital to Lead Generation
As other digital marketing tactics like social media continue to disrupt the traditional sales funnel, PPC ads remain the steady and true
method for online lead generation.
How so?
They’re measurable. Whether it’s a submitted form, email, or phone call, you can easily track a conversion. Better yet, you can also see the
cost per lead of each strategy and plan accordingly.
They’re targeted. Facebook ads, for instance, let you target users based on demographics, interests, behaviors, and
location. The ability to precisely target the person who’s your ideal customer reduces your cost per lead and increases overall ROI.
They’re evolving. PPC ads have been around for 25 years, but today’s PPC environment is far different than it was back in
1996. As companies work to make their platforms more attractive for advertisers, you can tap into new tools that offer ever-improving
benefits.
An online marketing agency can help your company leverage the power of PPC ads to increase lead generation and accelerate business growth.
Low-Risk Investment with Big Dividends
Recent studies show that two million websites consistently reach 90% of people who use Google. PPC ads get your brand in front of those
potential customers, and they do it in a low-risk way.
You have tight control over every penny you spend. You can set limits on daily ad spend, and there’s no minimum required, making them
accessible for businesses of all sizes.
You can track your results to maximize your ROI. That tracking, however, does involve a lot of data, so it’s worth considering partnering
with a digital marketing agency that can help you make sense of it all.
Paired with organic SEO, PPC can help you reach your marketing goals without breaking the bank.
PPC Ads to Jump-Start Your Internet Marketing Journey
If you’re looking for a simple, cost-effective way to grow your online presence and attract new leads, PPC can be a great way to market your
business and reach new customers. It offers a wealth of benefits other marketing strategies do not, and it’s relatively easy to get started
on the most popular platforms. Smart WSI Marketing is an Edmonton digital marketing agency that can show you how to properly launch and
optimize PPC campaigns so that you’re enjoying increased traffic and conversions in no time at all. Contact us today to learn more.
Lynne Motkoski, Marketing Strategist
Specialty: Online Marketing Strategies Education:
MA Communications & Technology, BComm [U Alberta] Author: The
Online Marketing Handbook for Busy Entrepreneurs (coming soon)
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
We knew an SEO campaign could turn things around. By focusing on keywords that aligned with the store’s products and services, we aimed to
boost their visibility and bring in more traffic from organic search.
Read More…
Still sweating it over links? It’s true, our industry and what’s hot can change in the blink of an eye, especially when it comes to SEO and
what Google is measuring changing rapidly.
Read More…
It shouldn’t be a secret that having well-defined marketing goals is essential for business growth, but many business owners are still in
the dark on this subject. Many companies start with ambitious ideas but quickly find that their goals aren’t as clear or actionable as they
thought.
Read More…
Our luxury home appliance client felt that they were not reaching enough of their potential audience. They had a pay-per-click campaign in
place, and while it was bringing them leads, they felt like their digital marketing strategy could use a boost to increase their website
traffic and leads.
Read More…
Keeping up with online marketing trends is crucial for businesses looking to enhance their online presence. One of the latest innovations
that has caught the attention of marketers and advertisers alike is Performance Max, or PMAX, ads by Google.
Read More…
Creating a successful website is kind of like running a circus where SEO and UX are your star performers. SEO attracts the audience, making
sure people know about the show and come in droves. UX, on the other hand, is all about keeping the audience entertained, ensuring they
enjoy every moment and want to come back for more.
Read More…
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple
platforms.
Read More…
For eCommerce websites, Search Engine Optimization (SEO) isn't just a strategy; it's a vital lifeline. eCommerce SEO is the art and science
of making your online store more visible in the search engine results pages (SERPs).
Read More…
Just because a visitor is not ready to make a purchase as soon as they find your business online, that doesn't necessarily mean that you’ve
lost that customer forever! Through the power of remarketing, you can coax those customers back to you and convert them into happy first-time customers.
Read More…