Along with SEO, social media, and email campaigns, pay-per-click (PPC) ads play an essential role in your overall digital marketing strategy. There are a lot of changes taking place in today’s PPC landscape, but the ads are still one of the best internet marketing investments you can make to promote your products and services and gain new customers. Smart WSI Marketing is an award-winning internet marketing company that can ensure the tools you’re using are effective and adhere to the latest best practices. Call us today to discuss your overall marketing strategy.
As other digital marketing tactics like social media continue to disrupt the traditional sales funnel, PPC ads remain the steady and true method for online lead generation.
How so?
They’re measurable. Whether it’s a submitted form, email, or phone call, you can easily track a conversion. Better yet, you can also see the cost per lead of each strategy and plan accordingly.
They’re targeted. Facebook ads, for instance, let you target users based on demographics, interests, behaviors, and location. The ability to precisely target the person who’s your ideal customer reduces your cost per lead and increases overall ROI.
They’re evolving. PPC ads have been around for 25 years, but today’s PPC environment is far different than it was back in 1996. As companies work to make their platforms more attractive for advertisers, you can tap into new tools that offer ever-improving benefits.
An online marketing agency can help your company leverage the power of PPC ads to increase lead generation and accelerate business growth.
Recent studies show that two million websites consistently reach 90% of people who use Google. PPC ads get your brand in front of those potential customers, and they do it in a low-risk way.
You have tight control over every penny you spend. You can set limits on daily ad spend, and there’s no minimum required, making them accessible for businesses of all sizes.
You can track your results to maximize your ROI. That tracking, however, does involve a lot of data, so it’s worth considering partnering with a digital marketing agency that can help you make sense of it all.
Paired with organic SEO, PPC can help you reach your marketing goals without breaking the bank.
If you’re looking for a simple, cost-effective way to grow your online presence and attract new leads, PPC can be a great way to market your business and reach new customers. It offers a wealth of benefits other marketing strategies do not, and it’s relatively easy to get started on the most popular platforms. Smart WSI Marketing is an Edmonton digital marketing agency that can show you how to properly launch and optimize PPC campaigns so that you’re enjoying increased traffic and conversions in no time at all. Contact us today to learn more.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
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