Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
There is a misconception out there that blogging is not so relevant anymore. Maybe it is because the art of blogging has been around since the early days of the World Wide Web, therefore it feels “old fashion”. The truth is quite contrary. The following are some reasons why you should be blogging in 2020. Contact us to learn more about blogging for your business.
The simple truth is that a blog can help with page rankings in a positive way. Posting often provides the fresh content that Google craves. The more fresh content that you provide, the higher you will be ranked in search results. The higher that you rank, the more traffic your website gets. Of course, it goes without saying that the blog must contain keywords that are relevant to your business. Keywords should be used with purpose and placed strategically. Keyword stuffing your blog will not do you any favours and will actually work against your SEO efforts.
Most of the time, when someone visits your website, they are there with purpose. They are looking to make a purchase, or at the very least, gain some knowledge to help make a choice to buy a product or hire a service. Therefore, it is very important to position yourself as an expert on whatever goods or services you are providing. Use the blog to set yourself apart as being an expert. From advice to tips, blogs can be used to get the readers interest and trust. Since blogs have a conversational tone, you can use them to show readers how a real person might interact with your product of service in the real world without try so hard to sell it.
Blogs can be used for creating sales funnels. It can be done for several products, if necessary. The trick here is to create well-written blogs that end with a convincing call-to-action (CTAs). CTAs can be anything you want it to be. It could be an invitation to subscribe to emails, to contact you for consultation or to buy from your website. Offer knowledge and insight to your customers that make them want more. Make them excited about following through with their call-to-action, and watch your conversions grow.
The bottom line is that blogs will still be relevant for the foreseeable future. Blogging still has an important place among the marketing scheme of things, and adds value to your marketing efforts, as well as a personal voice to your website. Contact us at Smart WSI Marketing to see what our blog management services can do for you!
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Boosting eCommerce Success Through SEO
For eCommerce websites, Search Engine Optimization (SEO) isn't just a strategy; it's a vital lifeline. eCommerce SEO is the art and science of making your online store more visible in the search engine results pages (SERPs). Read More…
Just because a visitor is not ready to make a purchase as soon as they find your business online, that doesn't necessarily mean that you’ve lost that customer forever! Through the power of remarketing, you can coax those customers back to you and convert them into happy first-time customers. Read More…
How Poorly Designed Review Automations Can Hurt Even Big Box Retailers
We’re all fairly familiar with automated review request phone calls from large companies at this point. And while they feel a little impersonal, they serve their purpose. But I’m going to tell you the story of a review call gone wrong, and how even the big box companies can flub their review process through poorly designed automations. Read More…
Backlinks & Reviews: Things You Should Absolutely NEVER Purchase
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of two things: get more backlinks and get more reviews. Read More…
What is Digital Marketing Anyway?
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing? Read More…
Why Your Website and Marketing Assets Are Crucial When Selling Your Business
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your website and marketing assets. Read More…
Your Google Business Profile: What You Can Control vs. What Google Manages
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile (formerly known as Google My Business and even earlier Google+/Google Places). Read More…
Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO). Read More…