Choose A Category

6 Musts For A Successful Digital Marketing Strategy

person looking at data on laptop

Online marketing can be a difficult thing to get right. A simple mistake or too much of one type of marketing and not enough of another can hinder your entire marketing plan. However, if you plan your strategy well, online marketing can work wonders for your business. Working with an experienced digital marketing agency, like Smart WSI Marketing, ensures you strike the right balance with your strategies to effectively market your business online. Get in touch with us today for a consultation.

Here are the 6 Essential Elements for a Successful Digital Marketing Strategy:

This video aims to give you some clear and easy steps to follow for online marketing, cutting through some of the confusion and highlighting the things you need to focus on for success.

1. An Engaging, Mobile-Friendly Website

There are two very important things to focus on when creating your website. First you need to make your website engaging as it needs to stand out from the crowd. Second you need to make sure your website works across all devices. This means investing in responsive web design. Responsive web design is one website that adapts to any and all devices, regardless of screen size and proportions. RWD also ensures your potential customers aren’t going to ditch your website because it won’t load or run properly on their mobile phone or tablet.

2. Measured Search Campaigns

Pay-per-click advertising is the number one way to get to the top of the search results page. Not only can PPC ads bring immediate traffic to your website, but these qualified leads are also easily trackable! Calls and emails resulting from your pay-per-click campaigns are embedded with tracking code that makes them easy to keep track of. Calls can also be recorded for quality assurance as well as tracking purposes. This allows your digital marketing agency to easily measure the effectiveness of your PPC search campaign and make necessary changes to get the most out of your marketing dollars.

3. Join the Dots with Content Marketing

Content marketing is another great tool you can use. By generating content that is not directly selling your product you can attract customers who would be put off by normal online marketing such as advertising banners. By posting blogs, videos and social posts that interest your audience and answer questions or solve problems that they may have, you can draw them back to your website and drive traffic without a hard sales tactic. This is great for SEO purposes as well. Generating content like this gives Google more pages to index, boosting your rankings on the search results pages.

4. Keep in Touch

Email marketing to your target audience is another great marketing strategy. This will help generate a conversation about your product and get more people interested in it and what you have to offer. Email is still the number one online activity people engage in, and you might be surprised at how effective this strategy can be! Not only is email incredibly far reaching, but email marketing campaigns generate an average of around $50 for every $1 spent! How is that for ROI?!

5. Get Social

Social media is a great way to get interact with your customers. Interacting with your customers allows you to gain valuable insight on how you can improve your product offerings and business. You can also use it for promotions and let your customers know about any exciting things you are doing. There are a few things to keep in mind with using social media for business, however. Don’t spread yourself too thin! You don’t need to have an account on every social media channel if your customers are not going to interact with you there. Do your research and find out what platform your customers are the most active and make a great account on that platform.

6. Measure, Tweak, Improve

In order to ensure you are making the most of your marketing budget make sure you monitor what you are doing, and tweak and improve your strategies if they are not working. One of the greatest benefits of working with a digital marketing agency is that we do all the measuring and tweaking for you! We even provide monthly reports to keep you in the loop so that you know we are making the most of your marketing dollars. As seasoned experts, we know that this is not a static industry, and what worked well a few seasons ago may not work that well going forward. Tracking and measuring allows us to see what’s working and what could be working better. Then its up to you to be willing to make the changes!

Partner with the Pros!

While we’ve given you 6 musts for a successful digital marketing strategy above, there’s one more big thing you can do to guarantee success – partner with a digital marketing agency like Smart WSI Marketing! While it is possible to handle your online marketing on your own, an agency has the finesse to combine strategies in the right balance to make the most of your marketing budget and keep a close eye on monitoring your results, leaving you free to run your business. For a detailed review of your over all marketing strategy, call us today!

Lynne team member
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing Strategies
Education: MA Communications & Technology, BComm [U Alberta]
Author: The Online Marketing Handbook for Busy Entrepreneurs (coming soon)

Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.

Request a Consultation Request a Consultation

Recent Posts


In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing?