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Take Action to Win Back Your Customers

While targeting new prospects with online advertising is critical to the success of your business, revisiting people who have had a positive experience with your company in the past can be a very lucrative investment.

SEM - Your Key to Success

Surely you have heard of pay-per-click (PPC) ads or have seen advertisements at the top and sides of search engine pages when you have searched for information online. These little gems are what SEM is all about.Surely you have heard of pay-per-click (PPC) ads or have seen advertisements at the top and sides of search engine pages when you have searched for information online. These little gems are what SEM is all about.

Leverage the Power of Customer Reviews

While web design and product descriptions are tantamount to sales, customers are seeking even more information and they're finding it in the form of online company reviews.

3 Things Your Brand Must Deliver

To maximize your growth potential, your brand must inspire confidence, trust, and have a solid reputation, or your target audience will lose interest.

4 Things You Need to Include in Your Marketing Budget

The marketplace evolves constantly, and to reach your business goals, you must be prepared for change. That being said, there are 4 rock solid strategies at the core of every marketing plan that you need to include in your budget to succeed.

What is Inbound Marketing?

People don’t want ads to interrupt their flow, they seek out what they want and are naturally pulled toward companies and products that reflect their values. As a brand, the idea is to attract your ideal customers—bring them in. That’s why the name for this type of marketing is called inbound marketing.

How to Kiss Your Competitive Edge Goodbye

With new businesses popping up every day, your business cannot afford bad habits. Without a competitive edge in your digital marketing strategy, your company may lose customers.  Read on if you want to avoid kissing your competitive edge goodbye.

Build Brand Authority

By meeting your audience on their terms and providing exactly what they’re looking for, you’ll earn trust, encourage loyalty, and become a credible brand.

6 Musts for a Successful Digital Marketing Strategy

Online marketing can be a difficult thing to get right. A simple mistake or too much of one type of marketing and not enough of another can hinder your entire marketing plan. However, if you plan your strategy well, online marketing can work wonders for your business.

How PPC Services Can Work For Your Business

Not only can PPC (Pay-Per-Click) campaigns bring immediate traffic to your website, but when PPC ads are coupled with high-quality, conversion-focused landing pages, you’ll see more qualified leads, generating higher revenues.

5 Steps to Successfully Gaining a Competitive Advantage

A truth of running a business is that your competitors are always trying to steal your customers. As entrepreneurs, it’s vital to your business to maintain a competitive edge by taking advantage of technology and making your business stand out.

Responding to Online Negative Customer Reviews

In today's world, social media has given consumers an easy way to share their opinions of businesses and products through online reviews on websites like Google, Facebook, Twitter, and more.

3 Ways to Catch Up to Your Competition After Inevitably Being Left Behind

Setbacks are commonplace in the business world. It's normal to expect your market share to fluctuate over time. Yet, it's unacceptable to watch your business fall down in the search engine rankings. Bolster your business back into the lead with these three techniques!

4 Tips to Gain Online Credibility

Here Potential consumers need a certain level of trust in your company and product before they will consider committing to it – so if you want to sell your products and services on the Internet, you need to actively gain the trust of the online community.

Confessions of an Email Marketer – The Science Behind Boosting Conversions

Email marketing can and should be at the centre of many businesses’ digital marketing strategies, but unfortunately, it’s not. This is usually due to companies misunderstanding (and therefore not realizing and appreciating) the power of email marketing.

WSI Internet Marketing — Solutions for the Modern Business

Are you a business owner looking to reach a new plateau in Internet marketing success? Welcome to WSI, your home for professional, results-driven digital marketing strategies.

7 Internet Marketing Tools Your HVAC Business Should be Using for Online Success

Alberta is a unique place filled with extreme conditions. We have extremely cold winters, and short but hot summers. These extreme weather conditions make heating and cooling essential to life in Alberta, and in turn, makes the HVAC industry in our province very competitive.

Pay-Per-Click Maintenance Checklist to Consistently Improve Your Results

Pay-per-click (PPC) ad campaigns are still one of the most worthwhile investments you can make to promote your business, brand, and products or services. It can be easy to think of PPC as a “set and forget” marketing strategy.