With new businesses popping up every day, your business cannot afford bad habits. Without a competitive edge in your digital marketing
strategy, your company may lose customers. Read on if you want to avoid kissing your competitive edge goodbye. To learn even
more, call us today!
Bad Habits and Weaknesses
Do you really want to show the world you have bad business habits or weaknesses? Every industry has common pain points such as:
You only have EVERYTHING to gain by fixing the shortcomings in your business and marketing strategies!
Customer Experience
In 2021, 63% of brands were prioritizing customer experiences. This was a smart move that 100% of brands should be following. Why? Get ready
for some more stats. 54% of people had a more favourable view of a brand that responded to a customer service question or review (either
positive or negative) on social media. Not only that, but people expect their responses on social media at lightning speed. 40% expect a
response within an hour. That’s right, an hour. If you don’t respond to comments, it can increase your churn rate by 15%,
whereas answering a social media complaint can increase your customer advocacy by 25%. Prioritize communicating with your customers.
Showing them that you are listening to what they are saying goes a long way in the overall customer experience.
To Automate, or Not?
Automation is rapidly becoming of great importance as technology continues to advance. In 2021, 75% of marketers are using at least one
marketing automation tool, with 30% of them claiming that the biggest benefit of doing so is saving time. Using automation to schedule out
social media posts, for example, can save around 6 hours a week alone. 60% also claim that automation has increased both the quantity and
quality of leads that get passed to sales! It’s hard to argue with that.
Do as I Say, Not as I Do!
Are you guilty of saying one thing yet doing something completely different? An overwhelming 74% of marketers talk of the importance of
targeted personalization to increase customer engagement, but 59% are not customizing their lead-producing efforts to follow the sales
funnel or buying stages.
The Bottom Line
Customers KNOW how to comparison-shop like never before. People add items to their shopping carts and abandon them before completing the
purchases. 60% of abandoned carts are due to shipping-related reasons. Are you ready, or are your customers going to abandon their carts?
Companies who make use of abandoned shopping cart emails are reporting 50% of their revenues are generated the day they are sent. If you
really want to boost the conversion rate of your abandoned shopping cart emails, give the people what they want – offer free shipping.
Sharpen Your Edges
The digital marketing landscape is a rapidly changing one and without a competitive edge, the fact
of the matter is you will get left behind. Thankfully, that doesn’t have to happen to you! Partnering with a forward-thinking digital
marketing agency, like Smart WSI Marketing ensures your edge stays razor sharp. Get in touch with us today for a complete overview of your
overall digital marketing strategy and an in-depth look at how we can help your business can stand out from the competition.
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
If you want your Facebook Ads to produce better audience engagement and increased sales, a Facebook ad management company can help you
leverage and understand more meaningful metrics.
Read More…
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
Read More…
The robots are not taking over! Not yet anyway. We’ve spent some time with ChatGPT in particular to learn just how much this AI tool can
actually do and how we can leverage it.
Read More…
We’ve all heard the expression “less is more,” and when it comes to comes to some things, that is absolutely true. When it comes to SEO
efforts, however, local search engine optimization agencies have learned that that is not the case.
Read More…
If you aren’t familiar with geofencing, it’s time to learn about how this digital marketing strategy can help you. It’s a terrific way to
build brand awareness and boost click-through rates and conversions.
Read More…
Is SEO better than pay-per-click advertising services? Or does PPC deliver better results than SEO? What really matters, in our opinion, is
how well they can work together.
Read More…
When you want to attract more customers but don’t have the time to take on promoting your business, a digital marketing agency can play a
vital role in raising your brand’s awareness.
Read More…
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads
that entice the platform’s users to purchase your products or services.
Read More…
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web
design to provide users a great mobile experience with your local business.
Read More…