Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
In today's world, social media has given consumers an easy way to share their opinions of businesses and products through online reviews on websites like Google, Facebook, Twitter, and more. Because of these online reviews, you can now count on your Edmonton business to have an online reputation and profile. However, the unfortunate fact is that an unhappy customer is far more likely to make noise online than a happy customer, thus online reviews may tend to show misleading negative image of your business. Contact us today to learn more about how to grow your online reputation with our online review management services.
Most of the time, all it really takes to get your happy customers to leave a review is to ask! Ask your satisfied customers and clients to leave you a review in your email signatures, during a follow up phone call or email, or through an automated review request platform that your digital marketing agency will happily help you set up. This will automatically send a review request directly to your customers email or phone number. Quite often your customers will be happy to leave a review, they just need a little nudge to do so.
It is important to respond to all customer reviews, not just the positive ones. Of course, responding to a positive review is fairly easy and straight forward. You thank your customer for choosing to support your business and hope to do business with them in the future. Responding to negative reviews, on the other hand, while a little more challenging is just as important! It may seem like a good idea to ignore or even delete a negative review but resist the urge to do so! A negative review is still customer feedback and is a good opportunity to turn a negative into a positive. It gives you a chance to rectify what went wrong with that particular customer. It shows that your business really does care about all of customers, and you might just end up converting them into a happy customer after all.
Reviews are an incredibly important component of maintaining a positive rating, boosting your SEO through naturally keyword rich user generated content, and establishing your business as a trusted authority in your industry. Having a digital marketing agency, like Smart WSI Marketing, handle your customer review management has many benefits that are difficult to achieve on your own. With someone else monitoring your reviews, you can be sure that none are missed, and all are answered. Another great benefit of having someone else monitor and respond to your reviews is that your emotions are removed from the response. When it comes to a positive response, a warm fuzzy feeling is great to have come through! However, when a particularly negative review leaves you feeling personally attacked, it can be difficult not to blame the customer for their behaviour being the cause of their poor experience, which you absolutely should not do. Having an agency handle review management for you takes the emotional component out of review responses, allowing them to be more effective and constructive.
Reviews are an incredibly important component of maintaining a positive rating, boosting your SEO through naturally keyword rich user generated content, and establishing your business as a trusted authority in your industry. Think about it. When was the last time you made a purchase or hired someone without checking out reviews first? In addition to keeping on top of all reviews whether positive or negative, partnering with a digital marketing agency for review management frees you as a business owner to focus on other aspects of running your business while we focus on garnering more reviews. Call us today for FREE digital marketing check-up and a look at how our review management service may fit into your over all marketing strategy.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Boosting eCommerce Success Through SEO
For eCommerce websites, Search Engine Optimization (SEO) isn't just a strategy; it's a vital lifeline. eCommerce SEO is the art and science of making your online store more visible in the search engine results pages (SERPs). Read More…
Just because a visitor is not ready to make a purchase as soon as they find your business online, that doesn't necessarily mean that you’ve lost that customer forever! Through the power of remarketing, you can coax those customers back to you and convert them into happy first-time customers. Read More…
How Poorly Designed Review Automations Can Hurt Even Big Box Retailers
We’re all fairly familiar with automated review request phone calls from large companies at this point. And while they feel a little impersonal, they serve their purpose. But I’m going to tell you the story of a review call gone wrong, and how even the big box companies can flub their review process through poorly designed automations. Read More…
Backlinks & Reviews: Things You Should Absolutely NEVER Purchase
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of two things: get more backlinks and get more reviews. Read More…
What is Digital Marketing Anyway?
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing? Read More…
Why Your Website and Marketing Assets Are Crucial When Selling Your Business
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your website and marketing assets. Read More…
Your Google Business Profile: What You Can Control vs. What Google Manages
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile (formerly known as Google My Business and even earlier Google+/Google Places). Read More…
Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO). Read More…