Publishing relevant, useful content for your readers is essential to improving your website’s local SEO results. Content like FAQs, manuals,
blog posts, and articles all work together to increase rankings, traffic, and leads. Smart WSI Marketing is an Edmonton SEO company that can
help your business improve its content marketing efforts to better support your local SEO campaigns. Contact
us to learn more.
How Local SEO and Content Marketing Work Together
Customers search for local businesses every day. If you want to attract these searchers to your store or eCommerce website, you need to
employ search engine optimization (SEO) techniques that make it easier for them to find you. Content marketing offers a terrific opportunity
for your local business to compete.
To understand how SEO and content marketing make a formidable team, it’s important to know what each does individually:
Search engine optimization is the technical process of increasing quality traffic to your website.
Content marketing focuses on using valuable and relevant content to drive profitable client action.
Your website couldn’t exist without the written word (content). SEO is how you make that content deliver more qualified leads who are also
more likely to convert.
How to Create Great Local Content
As any SEO expert will tell you, creating great content isn’t easy. Here are some of our SEO agency’s favourite ways to optimize your
content marketing for local search.
Make blogging a regular habit. Informative and entertaining blog posts, particularly those that focus on local topics of
interest, are a great way to improve your ranking for local searches. “Best Of” and “Top Ten” lists are always fun but don’t stop there.
For instance, if you own a car dealership, you don’t need to write only about the cars in your inventory. Road trip posts and stories on
“my first car” are good examples of how to personalize your blog.
Cross-promote on social media. In 2020, over 3.6 billion people were using social media worldwide. The odds are
good that your target audience is among them. When promoting your latest blog posts or other content, be sure to make your social posts
more than “read our latest blog.” Also, make it a point to engage with your users by replying to comments and messages and asking them for
feedback or questions.
Use FAQs to create other content. FAQs have become hot SEO real estate on websites. It’s great that people can find the
answers they need there, but why not kick it up a notch and find new prospects by expanding a short FAQ answer into a full blog post?
Customer testimonials and case studies are unique to your business, making them doubly interesting to your audience.
No matter which content you’re creating, the key to making it work for your local SEO strategy is to share only relevant and helpful
information your customers can use. It may be keywords and phrases that bring them to your website, but it’s what you offer them once they
arrive that will keep them there.
Digital Marketing Done Right: Edmonton SEO Services
If you’re looking to grow your website’s local traffic and sales, content marketing and SEO might be the ticket you need. Smart
WSI Marketing is an Edmonton SEO company that can help your business rank better and attract local customers who need exactly what you
offer. To learn more, contact us today.
Specialty:
Digital Marketing Strategies Education:
MA Communications & Technology, BComm [U Alberta] Author: The
Online Marketing Handbook for Busy Entrepreneurs (coming soon)
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect
with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing?
Read More…
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive
into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your
website and marketing assets.
Read More…
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile
(formerly known as Google My Business and even earlier Google+/Google Places).
Read More…
Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key
elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO).
Read More…
You’re a busy business owner. You've got your website up, your social media buzzing, and your products or services are top-notch. But how do
you know if your digital marketing efforts are actually paying off? Enter the world of digital marketing analytics for small businesses
Read More…
The use of AI in digital marketing is definitely on the rise, and it’s a trend that you’ll need to get on to keep up with your competitors.
Below is a list of AI tools that we have researched and tested, and how they can fit into your digital marketing strategy.
Read More…
Having a well-defined and tailored digital marketing strategy is essential for the success of any small business. With the right approach,
you can effectively reach your target audience, drive traffic to your website, and ultimately increase your conversions and sales.
Read More…
These days small businesses rely heavily on effective marketing strategies to thrive in a competitive marketplace. To make informed
decisions, it's crucial for these businesses to understand what is working and what's not when it comes to their marketing efforts.
Read More…
Are you looking to enhance the online presence of your small business and gain recognition in your community? Look no further! In this
in-depth guide, our local search engine optimization company will break down the process of local SEO, focusing on critical components such
as Google My Business listings, local keywords, and review management.
Read More…