How Not To Use Social Media Marketing For Local Seo
There are a lot of benefits to tying social media and local SEO together. It helps build better customer relationships and improve customer
loyalty while letting you target ads at the people who are most likely to do business with you. If you’re looking to improve your website’s
local search engine optimization results, why not get in touch with us today? Smart
WSI Marketing is an Edmonton SEO company with years of experience in using local SEO techniques to grow your business.
What to Avoid When Using Social Media Marketing for Local SEO
SEO experts have written many how-to guides on using social media marketing for local search engine optimization. What’s less written about
are these four common mistakes many businesses make.
“Read our latest blog.” Social media posts need to give people a reason to click through to your blog. A good approach is
creating short and captivating “teasers” that attract viewers and get them interested enough to want to learn more. It’s perfectly fine to
include a call to action to read the blog! But that on its own just isn’t enough.
Not including visuals. You might be promoting written content, but it’s engaging images that increase engagement. Research
shows posts on Facebook, for example, receive nearly a 90% interaction rate from readers.
Share information instead of telling a story. Social media channels are ideal for telling stories about your brand.
Customers love them and often return to them multiple times. That’s a much better result than what you get from boring cookie-cutter posts
that quickly fade into oblivion.
Not identifying a target audience before posting. You need to define, identify, and understand your local audience before
you can target them through social media. Who you want to appeal to, and target can be based on many things, including age, income level,
job, location, and more. What you want to focus on are the people most likely to be interested in your product or service.
Get Social Media Right with Edmonton SEO Services That Deliver
Nearly 4 billion people around the world use social media. An experienced SEO agencyknows how to leverage social media platforms to
improve your brand’s search rankings and increase its visibility. Smart WSI Marketing is an Edmonton SEO company that knows how to make
social media marketing and local SEO work together to help your business rank better and attract local customers who want and need exactly
what you offer. To learn more, contact us today.
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
We’ve all heard the expression “less is more,” and when it comes to comes to some things, that is absolutely true. When it comes to SEO
efforts, however, local search engine optimization agencies have learned that that is not the case.
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