Things To Consider When Doing Local Seo For Multiple Locations
If your business has multiple locations you can still use local search engine optimization (SEO) techniques to improve your website’s
ranking on search engine results pages (SERPs). Whether you have 2, 20, or more physical locations, or if you just service different
areas, local SEO for multiple locations is a smart strategy for reaching your intended audiences. Smart WSI Marketing is an
award-winning Edmonton SEO company that can help optimize your website so you never miss a customer wherever they may be. Contact
us today.
What is Local SEO and Why Does It Matter?
Local SEO is exactly what it sounds like: getting your website ranked when people are searching for the products and/or services you offer
within a specific locality. The goal is to get your site ranked better for a local audience rather than a global one. Why is it that so
important? For starters, 90% of consumers use the internet to find a local business and a full one-third of them do it every day; half of
them visit a physical location the same day they search.
Different Locations, Different SEO Strategies
There are several different options when using local SEO techniques for multiple locations and which ones you choose depends on market
factors, local competitors, and even if you do business in areas that speak another language. An experienced SEO agency can help you decide
which path is right for you.
The good news is you don’t have to dramatically change the local SEO process you’re using now to rank well in multiple locations. Here’s
what you do need to do.
Conduct research, particularly of your competitors, and figure out what you must do to set your business apart. Competitor research also
helps you better understand each local market and how your target audiences in different locations may differ from one another.
Maintain a single website or domain and then build pages for each of your locations. It isn’t enough to simply swap out a location’s name
and province on each page, though. You’ll want to create unique content for each page, and it should be specifically optimized for each
location. An SEO expert has loads of insight into how to create a more targeted user experience depending on location and other factors.
If you haven’t already, claim your Google My Business listing and add additional locations. This streamlines all your company’s information
and makes it easier to make changes and additions. You can also claim your local business directory listings on sites like Bing and Yelp.
If you operate global locations or offer goods and services in places where people speak another language, it’s important to research
how local SEO varies from province to province and around the world. For example, in Quebec where French is the official language, language
nuances may affect search engine optimization strategies.
Edmonton SEO Services for Local Success
Today, every business needs a digital marketing strategy that amplifies it online presence, including across multiple
locations. Smart WSI Marketing is an Edmonton SEO company helping local businesses rank better no matter how many locations they serve. To
learn more, contact us today.
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
If you want your Facebook Ads to produce better audience engagement and increased sales, a Facebook ad management company can help you
leverage and understand more meaningful metrics.
Read More…
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
Read More…
The robots are not taking over! Not yet anyway. We’ve spent some time with ChatGPT in particular to learn just how much this AI tool can
actually do and how we can leverage it.
Read More…
We’ve all heard the expression “less is more,” and when it comes to comes to some things, that is absolutely true. When it comes to SEO
efforts, however, local search engine optimization agencies have learned that that is not the case.
Read More…
If you aren’t familiar with geofencing, it’s time to learn about how this digital marketing strategy can help you. It’s a terrific way to
build brand awareness and boost click-through rates and conversions.
Read More…
Is SEO better than pay-per-click advertising services? Or does PPC deliver better results than SEO? What really matters, in our opinion, is
how well they can work together.
Read More…
When you want to attract more customers but don’t have the time to take on promoting your business, a digital marketing agency can play a
vital role in raising your brand’s awareness.
Read More…
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads
that entice the platform’s users to purchase your products or services.
Read More…
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web
design to provide users a great mobile experience with your local business.
Read More…