Deciding on an Edmonton web design company to craft your business's website is very important. It is about striking a balance between
finding a web design and development company that is going to work within your parameters, but also push the envelope of creativity a bit to
allow your company to stand out amongst the rest in the crowded web space. Call Smart WSI Marketing today for a consultation!
1. Understanding Your Business Goals
The first step in finding the best web design company for you is to start by shopping around. It may be impossible to meet with every web
design company in Edmonton, but a quick Google search will give you a good idea where to start. Meet with a few different web design
agencies and make sure they clearly understand your business goals. Discuss your company vision at length with them and be sure your chosen
website designer is on the same page as you. They should not only thoroughly understand your vision and goals, but have ideas of how to take
you there, and beyond. The right web designer will not only want to meet your expectations but exceed them.
2. Make Sure You Work Within a Budget
A web designer can promise you all the bells and whistles when it comes to designing you a website, but if your company can’t afford it,
what’s the point? A good web design agency will be willing to work with your budget to provide the best results possible to meet your needs.
While it is crucial to invest in your website, as it will be the online beacon for your business, you don’t want to break the bank on a
fancy website. When you meet with a web design company to discuss your vision, make sure they can also work with your budget.
3. It Doesn’t End with a Website
It is important to note that every website is not designed for marketing. A website designed for marketing powers your brand. It facilitates
your customers’ journey to purchase and should be a consistent lead generation machine that improves your business productivity. While an
attractive website is a large part of this, to get the most out of your website, it should be designed with SEO best practices in mind, as
well as supported by other digital marketing services, such as pay-per-click ads, content marketing via blogs and social media, and
geofencing. The supporting marketing activities that best suit your business and your goals will of course be decided by your internet
marketing agency, and yourself. What works for one business may not be right for yours. Your agency will help guide you on those strategies
to help you get the most out of your website.
Your Edmonton Web Design Company
A new website designed to meet your business goals will elevate your business to the next level. Trust your websites design to an
experienced digital marketing agency who will work with your budget and support your entire marketing journey. Contact us for a consultation
if your website does not bring you leads, isn’t on page one for your keywords, or doesn’t work properly.
Lynne Motkoski, Marketing Strategist
Specialty: Online Marketing Strategies Education:
MA Communications & Technology, BComm [U Alberta] Author: The
Online Marketing Handbook for Busy Entrepreneurs (coming soon)
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Our luxury home appliance client felt that they were not reaching enough of their potential audience. They had a pay-per-click campaign in
place, and while it was bringing them leads, they felt like their digital marketing strategy could use a boost to increase their website
traffic and leads.
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Keeping up with online marketing trends is crucial for businesses looking to enhance their online presence. One of the latest innovations
that has caught the attention of marketers and advertisers alike is Performance Max, or PMAX, ads by Google.
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Creating a successful website is kind of like running a circus where SEO and UX are your star performers. SEO attracts the audience, making
sure people know about the show and come in droves. UX, on the other hand, is all about keeping the audience entertained, ensuring they
enjoy every moment and want to come back for more.
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Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple
platforms.
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For eCommerce websites, Search Engine Optimization (SEO) isn't just a strategy; it's a vital lifeline. eCommerce SEO is the art and science
of making your online store more visible in the search engine results pages (SERPs).
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Just because a visitor is not ready to make a purchase as soon as they find your business online, that doesn't necessarily mean that you’ve
lost that customer forever! Through the power of remarketing, you can coax those customers back to you and convert them into happy first-time customers.
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We’re all fairly familiar with automated review request phone calls from large companies at this point. And while they feel a little
impersonal, they serve their purpose. But I’m going to tell you the story of a review call gone wrong, and how even the big box companies
can flub their review process through poorly designed automations.
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When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of
two things: get more backlinks and get more reviews.
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In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect
with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing?
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