STRATEGY CALL
Originally posted on January 15, 2015; Updated on October 8, 2021
Like many other elements of your digital marketing strategy, from time to time, your web design is going to need a refresh to keep your business relevant and to stand out in the cluttered online marketplace. This doesn’t necessarily mean you need a brand-new website to keep eyes on your business. Here our top 5 tips to refresh and revamp your web design. Contact us today for a free digital marketing check up!
When it comes to web design, less is more. This sleek style allows visitors to focus on the important elements of your website, making sure that your message is sharp, clear, and easily understood. Reduce clutter, get rid of unnecessary images, and keep text pointed and concise. Avoid flashy graphics, animations, and widgets that are known to slow down page load time and push customers away.
While it’s important that your social media accounts are visible on your website, don’t let them overwhelm your pages with their presence. Place your accounts in a visible, unobtrusive spot rather than popping up all over the place.
Colour has a profound effect on how we perceive things. Much like a fresh coat of paint at home or the office, try switching up the colours on your website. Even if you can’t change the colours too much without a full re-branding, consider adding a pop of colour to draw attention to call-to-action areas of your website or any other features that you want to really pop!
Like spring-cleaning your house, it’s essential that your website is cleared of old, irrelevant, and incorrect information. Broken links can become common on an older website and can add significantly to user frustration. That being said, you don’t want to hack away too much information either. While incorrect and irrelevant information and broken links do you no favours, not having enough information for Google to crawl and index will punch you right in the SEO guts as well.
Blogs are the perfect way to add new, interesting content on a regular basis. Not only does this mean that your content is fresh, but it will also help your website to rank better on organic search results. This is because you are continuously giving Google new pages to index. Blogging bolsters your SEO in other ways too! It flexes your authority as an expert in your industry, making you look like a trustworthy source of information on the topic you are blogging about. We have mentioned EAT (expertise, authority, and trustworthiness) before, and blogging is where this shines on your website.
How often does your web design need a refresh? Well, the general consensus is about every 3 years, when your business offerings or information changes, or hey, if it just feels stale. If you’re getting to that point or feel like your website is under performing or just needs a change, contact Smart WSI Marketing for a FREE digital Marketing check up today! We will find what is and what isn’t working for you!
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
