5 Tips on How to Keep Your Web Design Fresh & Exciting
Originally posted on January 15, 2015; Updated on October 8, 2021
Like many other elements of your digital marketing strategy, from time to time, your web design is going to need a refresh to keep your
business relevant and to stand out in the cluttered online marketplace. This doesn’t necessarily mean you need a brand-new website to
keep eyes on your business. Here our top 5 tips to refresh and revamp your web design. Contact us today for a free digital marketing
1. Go Minimalist
When it comes to web design, less is more. This sleek style allows visitors to focus on the important elements of your website, making
sure that your message is sharp, clear, and easily understood. Reduce clutter, get rid of unnecessary images, and keep text pointed and
concise. Avoid flashy graphics, animations, and widgets that are known to slow down page load time and push customers away.
2. Don’t Let Your Social Media Take Over
While it’s important that your social media accounts are visible on your website, don’t let them overwhelm your pages with their presence.
Place your accounts in a visible, unobtrusive spot rather than popping up all over the place.
3. Pops of Colour
Colour has a profound effect on how we perceive things. Much like a fresh coat of paint at home or the office, try switching up the colours
on your website. Even if you can’t change the colours too much without a full re-branding, consider adding a pop of colour to draw attention
to call-to-action areas of your website or any other features that you want to really pop!
4. Clear Out All the Old Material
Like spring-cleaning your house, it’s essential that your website is cleared of old, irrelevant, and incorrect information. Broken links can
become common on an older website and can add significantly to user frustration. That being said, you don’t want to hack away too much
information either. While incorrect and irrelevant information and broken links do you no favours, not having enough information for Google
to crawl and index will punch you right in the SEO guts as well.
5. Incorporate a Blog
Blogs are the perfect way to add new, interesting content on a regular basis. Not only does this mean that your content is fresh, but it
will also help your website to rank better on organic search results. This is because you are continuously giving Google new pages to index.
Blogging bolsters your SEO in other ways too! It flexes your authority as an expert in your industry, making you look like a trustworthy
source of information on the topic you are blogging about. We have mentioned EAT (expertise, authority, and trustworthiness) before, and
blogging is where this shines on your website.
Time for a Refresh?
How often does your web design need a refresh? Well, the general consensus is about every 3 years, when your business offerings or
information changes, or hey, if it just feels stale. If you’re getting to that point or feel like your website is under performing or just
needs a change, contact Smart WSI Marketing for a FREE digital Marketing check up today! We will find what is and what isn’t working for
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
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