Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Conventional wisdom says a website should be redesigned at least every three years. But like all things related to digital marketing, that figure changes according to your specific circumstances. Some sites remain relevant and perform well for a little longer. Others might need to be refreshed more frequently as business goals or market demands change. An experienced, award winning Edmonton website design company like Smart WSI Marketing can help determine if your website is performing the way it should or whether it’s time for an overhaul. Contact us to learn more.
There are times a website’s problem is technical, like when a site is loading too slowly. More often than not, bigger problems like a decline in business or a drop in visibility are the reasons to look into revamping your website design. If your site isn’t driving leads, if your eCommerce efforts aren’t paying off, or if you just can’t get your business seen online, it’s probably time to rebuild.
A modern online presence relies on following industry best practices, which seem to change as frequently as the weather. A good way to determine if your website is performing as it should is to look at the metrics. Google Analytics makes it easy to track things like website traffic, bounce rates, traffic sources, conversion rates, and more. A web design strategy that worked yesterday may not be a great strategy moving forward. In this case, change is definitely good.
If you don’t have a working relationship with your provider or simply require more support, you can benefit from partnering with a website design agency that helps you redesign your site and offers advice on how to provide more value to visitors, accommodate mobile users, and change your outdated web design to one that engages, educates, and entertains customers.
Do you have new business objectives or digital strategies you want to achieve? An experienced digital marketing agency can help you evaluate your objectives, assess your technology needs, and advise on what’s achievable within your budget.
Many clients ask us if a web design overhaul means having to start from scratch. Fortunately, you can reuse information and content from your existing site while refreshing and redesigning a new one. The common goal is to design a site that focuses on helping customers and potential leads find what they need to solve their problems.
Don’t let a dated website keep you from reaching the people who could benefit the most from what you offer. Smart WSI Marketing is an Edmonton website design company with the experience and expertise your business needs to design a website that looks great and performs the way you need it to. We also offer a free website audit so you can see which changes would help your existing website accomplish your goals. Contact us today to learn more.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Boosting eCommerce Success Through SEO
For eCommerce websites, Search Engine Optimization (SEO) isn't just a strategy; it's a vital lifeline. eCommerce SEO is the art and science of making your online store more visible in the search engine results pages (SERPs). Read More…
Just because a visitor is not ready to make a purchase as soon as they find your business online, that doesn't necessarily mean that you’ve lost that customer forever! Through the power of remarketing, you can coax those customers back to you and convert them into happy first-time customers. Read More…
How Poorly Designed Review Automations Can Hurt Even Big Box Retailers
We’re all fairly familiar with automated review request phone calls from large companies at this point. And while they feel a little impersonal, they serve their purpose. But I’m going to tell you the story of a review call gone wrong, and how even the big box companies can flub their review process through poorly designed automations. Read More…
Backlinks & Reviews: Things You Should Absolutely NEVER Purchase
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of two things: get more backlinks and get more reviews. Read More…
What is Digital Marketing Anyway?
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing? Read More…
Why Your Website and Marketing Assets Are Crucial When Selling Your Business
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your website and marketing assets. Read More…
Your Google Business Profile: What You Can Control vs. What Google Manages
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile (formerly known as Google My Business and even earlier Google+/Google Places). Read More…
Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO). Read More…