How Often Do You Really Need to Build a New Website?
Conventional wisdom says a website should be redesigned at least every three years. But like all things related to digital marketing, that
figure changes according to your specific circumstances. Some sites remain relevant and perform well for a little longer. Others might need
to be refreshed more frequently as business goals or market demands change. An experienced, award winning Edmonton website design
company like Smart WSI Marketing can help determine if your website is performing the way it should or whether it’s time for an overhaul. Contact
us
to learn more.
Web Design Makeover to Address Problems
There are times a website’s problem is technical, like when a site is loading too slowly. More often than not, bigger problems like a
decline in business or a drop in visibility are the reasons to look into revamping your website design. If your site isn’t driving leads, if
your eCommerce efforts aren’t paying off, or if you just can’t get your business seen online, it’s probably time to rebuild.
Is Your Website Design in Sync with Your Goals?
A modern online presence relies on following industry best practices, which seem to change as frequently as the weather. A good way to
determine if your website is performing as it should is to look at the metrics. Google Analytics makes it easy to track things like website
traffic, bounce rates, traffic sources, conversion rates, and more. A web design strategy that worked yesterday may not be a great strategy
moving forward. In this case, change is definitely good.
You Need More Support
If you don’t have a working relationship with your provider or simply require more support, you can benefit from partnering with a website
design agency that helps you redesign your site and offers advice on how to provide more value to visitors, accommodate mobile users, and
change your outdated web design to one that engages, educates, and entertains customers.
Do you have new business objectives or digital strategies you want to achieve? An experienced digital marketing agency can help you evaluate
your objectives, assess your technology needs, and advise on what’s achievable within your budget.
Choose the Right Agency for Website Design
Many clients ask us if a web design overhaul means having to start from scratch. Fortunately, you can reuse information and content from
your existing site while refreshing and redesigning a new one. The common goal is to design a site that focuses on helping customers and
potential leads find what they need to solve their problems.
Don’t let a dated website keep you from reaching the people who could benefit the most from what you offer. Smart WSI Marketing is
an Edmonton website design company with the experience and expertise your business needs to design a website that looks great and performs
the way you need it to. We also offer a free website auditso you can see which changes would help your existing website accomplish
your goals. Contact us today to learn more.
Lynne Motkoski, Marketing Strategist
Specialty: Online Marketing Strategies Education:
MA Communications & Technology, BComm [U Alberta] Author: The
Online Marketing Handbook for Busy Entrepreneurs (coming soon)
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
For eCommerce websites, Search Engine Optimization (SEO) isn't just a strategy; it's a vital lifeline. eCommerce SEO is the art and science
of making your online store more visible in the search engine results pages (SERPs).
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Just because a visitor is not ready to make a purchase as soon as they find your business online, that doesn't necessarily mean that you’ve
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We’re all fairly familiar with automated review request phone calls from large companies at this point. And while they feel a little
impersonal, they serve their purpose. But I’m going to tell you the story of a review call gone wrong, and how even the big box companies
can flub their review process through poorly designed automations.
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When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of
two things: get more backlinks and get more reviews.
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with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing?
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So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive
into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your
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If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile
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You’re a busy business owner. You've got your website up, your social media buzzing, and your products or services are top-notch. But how do
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