Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Think about the last time something popped into your head and you went to search for it online. Did you rush to a laptop or desktop computer? Probably not now that everyone has a computer in their pocket. You likely pulled out your mobile phone to search, as one does.
While a great desktop website is still paramount to the online success of your business, how your website design performs on other devices such as smart phones and tablets is not far behind. Working with a digital marketing agency specializing in responsive web design, like Smart WSI Marketing, will make sure that your website looks great and works the way it is supposed to, no matter what kind of device your customers are using. Get in touch with us today for a free digital marketing check up!
Nearly everyone is searching for something on a mobile phone or tablet at some point, and a poor user experience can cost you customers. The following mobile issues will lead to a bad user experience:
You may think that if you’ve got a website that looks great on desktop, why should it matter? At least you have a website that will load on mobile, right? It definitely matters. Unfortunately, as technology like having a full-blown computer in our pocket is more and more readily available to us, our attention spans are shorter and shorter. If your website is riddled with problems when it comes to mobile display, your potential customers are going to move on to your competitors.
For your website to reach its full potential it needs to be able to bend, flex, and morph to fit all screen sizes and devices. One of the wonderful things about working with an Edmonton digital marketing agency is that we carry out the testing for you, making sure that your website behaves the way it should across all devices before it goes live. Test are carried out to make sure images are the right proportions, fonts appear the way they should, interactive elements work, and that content shows up in the right areas of the screen, no matter what screen it is.
Your website can be absolutely perfect on a desktop computer, but if you don’t have a responsive web design that translates across all devices, you’re essentially shooting your business in the foot. As a business owner, you have enough things to worry about, like actually running your business! Trust your website design to a skilled internet marketing company, like ours, and make sure you aren’t leaving your mobile-preferred customers behind! Call us today for a consultation!
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Boosting eCommerce Success Through SEO
For eCommerce websites, Search Engine Optimization (SEO) isn't just a strategy; it's a vital lifeline. eCommerce SEO is the art and science of making your online store more visible in the search engine results pages (SERPs). Read More…
Just because a visitor is not ready to make a purchase as soon as they find your business online, that doesn't necessarily mean that you’ve lost that customer forever! Through the power of remarketing, you can coax those customers back to you and convert them into happy first-time customers. Read More…
How Poorly Designed Review Automations Can Hurt Even Big Box Retailers
We’re all fairly familiar with automated review request phone calls from large companies at this point. And while they feel a little impersonal, they serve their purpose. But I’m going to tell you the story of a review call gone wrong, and how even the big box companies can flub their review process through poorly designed automations. Read More…
Backlinks & Reviews: Things You Should Absolutely NEVER Purchase
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of two things: get more backlinks and get more reviews. Read More…
What is Digital Marketing Anyway?
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing? Read More…
Why Your Website and Marketing Assets Are Crucial When Selling Your Business
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your website and marketing assets. Read More…
Your Google Business Profile: What You Can Control vs. What Google Manages
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile (formerly known as Google My Business and even earlier Google+/Google Places). Read More…
Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO). Read More…