When customers visit your business website, they want to know they’re going to have an enjoyable experience that lingers long after they’ve
visited. You want to make sure, then, that your website is a joy for both first-time visitors and long-time customers. And if you want more
conversions, you want it to load quickly and be easy to navigate. Most importantly, you want to offer a safe and secure experience where a
customer’s personal and sensitive information is protected from hackers. Smart WSI Marketing is an Edmonton website design company with the
expertise needed to build secure websites that offer your customers the exceptional online experience they’re looking for. Contact
us to learn more.
Why Security Matters for Website Design
There are three main reasons your business web design must be secure:
It builds customer trust.
It meets Google’s and other search engines’ latest standards.
It’s good for business.
Building a secure website design is not only good for your customers’ safety and peace of mind, but it’s also the right thing to do to show
them how much you care about them and appreciate their business.
Build Security into Your Website Design
Building a secure website considers things like SSL/HTTPS, CAPTCHAS, and tools and techniques designed to avoid spam and hackers.
SSL/HTTPS protects any information customers share with you, even if it’s only their name, phone number, and email address.
If you sell products online and allow customers to create accounts, a secure web design is crucial to making sure their passwords and
other sensitive data remains safe. Finally, if you don’t have an SSL-secured website, you’re putting your business at a disadvantage,
making it more difficult to find and turning off customers who are looking for a secure place to browse and buy.
CAPTCHA tests are those clickable picture quizzes websites use to ensure a viewer isn’t a bot. Some ask a visitor to type
in a series of numbers, letters, and characters to prove they’re a live human being. They’re designed to prevent spam that can quickly
fill your website with junk postings and spam user accounts. Many hackers use automated form submissions to find security holes in
your web design.
Hackers attack at least 50,000 websites every day. Common website security risks hackers pose include DDoS (distributed
denial-of-service) attacks, malware and viruses, and spam. Using HTTPS protocols, frequently updating software, adopting good password
management, and setting in place adequate access control measures are all ways a digital website design agency can enhance your site’s
Time to Invest in a Secure Website
It’s more important than ever to ensure your business’ web design is SSL/HTTPS secure. If you want to create a secure online experience for
your customers, Smart WSI Marketing is an Edmonton website design company with years of experience building websites that offer visitors a
safe place to surf and shop. Contact us today to learn more.
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
We’ve all heard the expression “less is more,” and when it comes to comes to some things, that is absolutely true. When it comes to SEO
efforts, however, local search engine optimization agencies have learned that that is not the case.
If you aren’t familiar with geofencing, it’s time to learn about how this digital marketing strategy can help you. It’s a terrific way to
build brand awareness and boost click-through rates and conversions.
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads
that entice the platform’s users to purchase your products or services.
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web
design to provide users a great mobile experience with your local business.