Some website design mistakes like difficult navigation keep your site from delivering the seamless experience customers prefer. Other
mistakes can actually drive customers away, often for good, as they seek out a competitor’s site that offers them the easy navigation and
personalized experience they’re looking for. Good web design builds great experiences that bring in new customers and generate repeat
business. An experienced Edmonton website design company like Smart WSI Marketing can help you avoid making these web design mistakes that
could cost you customers. Contact us to learn more.
Website Design Mistakes That Turn Customers Off
Your web design might be beautiful to look at yet not be converting the way you’d like. It usually comes down to not delivering the message
you need it to. Here are some mistakes you might be making and how some tweaks here and there can help turn it around.
Content that’s product focused. This can be a confusing concept because isn’t that what a website is for, to sell your
products and services? Yes, but your web design should feature content that focuses on what your customers need. To quickly get to the
heart of how to do this, put yourself in your customer’s shoes and ask, “What’s in it for me?”
Lack of calls-to-action. CTAs need to appear throughout your site, not just in blog posts and on the homepage. Each website
page should contain engaging content and include one or more relevant CTAs that make it easy for customers to connect with you.
Outdated web design. The world of website design changes so rapidly now that a website that’s only two years old can be
considered antiquated. How do you know if your website needs a makeover? A few reasons include if your site is not optimized for mobile,
the colour palette and graphics are passé, and/or you’re adding an eCommerce option.
Difficult navigation. People want to find what they’re looking for fast. Clean, simple, and intuitive navigation
helps them locate the product or service they need quickly, from any page. If people are forced to dig for information they probably
won’t—they’ll head to another site that’s more user-friendly.
Disruption techniques. There’s a reason nearly one in three people use ad blockers when they’re browsing the web. Pop-up
ads always seem to, well, pop up right when the reader is in the middle of something. Pop-ups can be useful, but they need to be
well-timed and used sparingly.
Fortunately, for every website problem, there’s a solution.
Website Design That Wins Over Customers
If you’re looking for an easy way to improve your customers’ website experience while attracting and converting more
leads, Smart WSI Marketing is an Edmonton website design company experienced in building websites that customers love. If your website is
driving people away instead of drawing them in, we can help. Contact us today to learn about all the ways our digital marketing expertise
can create innovative approaches to marketing your business.
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
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